Today we’d like to introduce you to Samantha Simmons.

Hi Samantha, thanks for joining us today. We’d love for you to start by introducing yourself.

I’m Samantha Simmons, co-founder of Dream Forge and founder of S\&S Services, two ventures close to my heart that focus on empowering women to achieve their dreams. My journey into entrepreneurship began out of necessity and resilience. When my husband became permanently disabled, I went from being a stay-at-home mom to navigating the complexities of being a caregiver, breadwinner, and planner for my family. It was overwhelming at first, but my faith, determination, and the support of my community became my compass through it all.

In this transition, I realized the need for flexible work that could support my family while allowing me to still be present for my two strong-willed boys. This led to the creation of S\&S Services, a for-profit business that provides virtual accounting services with a focus on connection, authenticity, and mutual growth. Through S&S Services, I’ve been able to help other women entrepreneurs and small business owners streamline their operations and grow their businesses while creating flexible job opportunities for others. I’m proud of how this venture has not only supported my family but also strengthened the bond within our community of like-minded, driven women.

My passion for entrepreneurship, family, and supporting other women eventually brought me together with Ashley Beesley to co-found Dream Forge, a nonprofit dedicated to mentoring and equipping women entrepreneurs with the resources and community they need to succeed. Whether through S&S Services or Dream Forge, it’s my mission to help women turn their dreams into reality, just as I’ve been able to do for myself and my family.

If you want to learn more about S&S Services and our story, visit sandsservicesva.com/our-story. To join our community at Dream Forge, head to dreamforge.org. Let’s build something incredible together.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?

The growth on paper has been incredible, but the journey itself has been far from smooth. While there have been many rewarding moments, there have also been challenges in relationships, feelings, and learning along the way. Over the past year, my team at S\&S has undergone a significant transformation. Many of the people who started this journey with me have moved on to pursue their own passions, which I couldn’t be prouder of. The team I have now truly embodies the vision I have for S\&S and is helping take it to the next level.

On a personal level, I’ve also had to make sacrifices. For instance, my initial plan was to homeschool my children, but that’s no longer the case. Instead, we’ve found an amazing school that aligns with many of the values my husband and I hold dear. While it wasn’t the original plan, it’s been a blessing.

The road hasn’t been easy, but growth and improvement rarely are. I’m constantly identifying areas for improvement, figuring out how to fill the gaps, and discerning the best path forward. Thankfully, I’m not alone in making these decisions, and for that, I am deeply grateful.

Alright, so let’s switch gears a bit and talk business. What should we know?

At S\&S Services, I, Samantha, specialize in providing personalized bookkeeping services designed specifically for the needs of small businesses. I’m passionate about helping business owners simplify their finances, stay organized, and focus on what they do best—running and growing their businesses. What truly sets us apart is our hands-on, client-focused approach. I take the time to deeply understand each client’s goals and challenges, curating customized processes during the onboarding phase that perfectly suit their unique needs. This is one of my favorite parts of the job! From there, my team and I love implementing those tailored practices and continually improving them to ensure the best results for our clients.

I’m incredibly proud of the trust I’ve built with my clients and the positive impact our services have on their businesses. At S\&S Services, our brand is all about reliability, professionalism, and a personal touch. We’re here to take the stress out of managing finances, so you can focus on what matters most to you—growing your business. From bookkeeping to financial reporting, we offer services designed to make your life easier and your business stronger.

Learn more at sscustombookkeeping.com or follow us on Instagram at instagram.com/ss_custom_bookkeeping. Let’s work together to set your business up for success!

We love surprises, fun facts and unexpected stories. Is there something you can share that might surprise us?

Something surprising about us is that our entire team is made up of women, primarily mothers, who are experts at multitasking and adapting to challenges. We come from diverse professional backgrounds, including administration, customer service, and creative fields, which gives us a unique edge when it comes to problem-solving and flexibility. These qualities set us apart in an industry that’s often rigid and rule-bound. Our team understands the importance of compliance but knows that supporting business growth requires more than just following the rules—it takes a keen understanding of operations, a dedication to accuracy, and a practical, human-first approach. At S&S Services, we prioritize building trusted connections with our clients, and our mission is to make their lives easier by delivering high-quality support alongside a personal touch. Our team’s collective experience allows us to seamlessly integrate into our clients’ workflows, offering the perfect balance of precision and adaptability.

Pricing:

• $295 – Books ‘health check-up’ – A detailed account review of the most recent fiscal year (or more upon request). We address known issues, share our findings, and include a 30-minute follow-up to discuss results and potential clean-up needs. *Required for new clients using QBO or Freshbooks.*
• $295 – Account or Payroll Setup: Get your new QuickBooks Online account or Gusto payroll system expertly customized. Includes a 30-minute consultation to review key features and seamlessly connect your bank accounts or apps.
• $595 – Teach Me How – Gain confidence in managing your business’s books with four personalized 60-minute sessions tailored to your specific needs. Plus, enjoy an additional hour of behind-the-scenes support to ensure you’re fully equipped. *All sessions and support time must be utilized within 6 weeks of the first session.*
• Starting at just $395 per month, our bookkeeping services are designed specifically for small businesses. Enjoy weekly check-ins, meticulous account management, and the convenience of a 30-minute video consultation with your dedicated team member.
• For as little as $200 per month, enjoy meticulous payroll services delivered by our team of certified bookkeeping experts.

Contact Info:

• Website: https://sscustombookkeeping.com
• Instagram: https://instagram.com/ss_custom_bookkeeping
• Facebook: https://facebook.com/ssservicesvirginia
• LinkedIn: https://www.linkedin.com/company/s-s-services-bookkeeping

Image Credits

R Photo