Today we’d like to introduce you to Bill Walton
Hi Bill, so excited to have you with us today. What can you tell us about your story?
I always wanted to be a consultant. I spent 15 years at in the consumer products industry as a sales person and as a regional sales leader and as I progressed through these organizations training became a bigger piece of my responsibility. And I fell in love with it. After working for two established training and coaching firms and a stint at a .com incubator, I started to believe I could not only do it, but do it better.
But that wasn’t enough. I could always present well and coach salespeople to next levels of performance, I lacked true training skill and instructional design competency to create the learning experiences that could achieve the results my clients demanded. In fact it’s this commitment to creating the right learning for the right audience driven by a strategic business issue that’s been our major differentiator.
Over 24+ years we’ve operated under three economic downturns, each one forcing us to pivot = to create unique content and to solve pressing problems that the old off the shelf programs from my competitors couldn’t address. The pandemic forced us to produce content at a rapid pace, to have a point of view for the market, and to position problems many clients didn’t know they even possessed. Doing this time I’ve written two books, cultivated a deep and rich network, and capitalized on great work with existing clients.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
When you’re starting a business, in particular a training business you’re competing with 6000 to 7000 other firms or individuals that claim they do sales training. While that was hard, I am proud to have built a brand. What as also difficult was the need to build a business to pay the bills while figuring out what my organizational structure would be and where I wanted to play in the $1 billion training industry. Lucky for me and others like me client work dictated capability and gave us the insight and confidence to build out additional tools and content that other organizations would see as valuable.
While we have been in business through three severe economic downturns, I also had to fight back the curiosity to seek employment back in industry. I had several opportunities but always came to the conclusion that it was best to stay in my own practice.
Alright, so let’s switch gears a bit and talk business. What should we know?
Bill Walton Sales Training (BWST) is recognized as the leader in helping the Fortune 500 provide culture-changing sales content, process and messaging to boost new client acquisition. We provide culture-changing sales content, tools, and technology to help clients rapidly grow revenue. Founded by former sales leaders, BWST accelerates behavior change for clients in the Financial Services, Pharma and Professional Services industries. BWST is based in Princeton, NJ.
We work with The Who’s who of the Fortune 500 and we are the only organization used at The Wharton School of Continuing Education for sales development. I am an Amazon best selling author and received the Quilly Award for my book with Brian Tracy called The Winning Way.
Our bread and butter program is a two day learning experience that gets tailored to each and every organization. It features needs assessment, tools-based pre-work, lively facilitation and 90 days of deal based coaching after each training course.
We also offer 11 “Just Add Water” programs that are 90 minutes in length and can be delivered live or virtually. Topics range from Building a Sales Pipeline to Creating Your Value Proposition and Energy iss the New Time.
https://www.billwaltonsalestraining.com/programs
Any big plans?
Our model is working. We can offer a 12 month learning experience with custom content, coaching and self managed reinforcement the price most firms charge for a two day program. Clients love teh continuity we create for their organization – continuity that keeps training from being just an event.
As long as I can stay relevant, bring a high level energy and keep a bright smile the team will be doing this work for years to come.
Pricing:
- Typical 2-day Program: $1,500.00/persson
- Just Add Water programs: $199.00- $250.00 based on quantity
- Speaking: $5,000.00 per event
- Revenue Consulting: $3,500.00/day
Contact Info:
