Today we’d like to introduce you to Ariel Celeste Pirela

Hi Ariel Celeste, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?

Celestial Content Creations was born in 2018 after my world was shifted upside down in the aftermath of a sudden breakup. I had all this new free time on my hands that was once spent focusing on “playing house.” I was living in New York City at the time and for the first time in my own space and finally able to hear my own conscience. In the middle of the night, I came up with the idea to launch a writing company. I wanted extra income, so I began brainstorming side hustle ideas by asking myself, “What am I currently doing for family and friends for free that I could be charging for?” The answer I came up with was writing. So, I channeled all the skills I had gathered from my media profession and decided to offer them to my community to propel them to greater career heights.
Our company experienced tremendous success for several years as a career consulting organization. We have hundreds of satisfied clients who, from our resume revisions, advanced their careers and shifted their trajectories for future generations. In 2021, the pandemic required us to do a deep evaluation of our place in the world. We made the difficult decision to sunset our career consultation offerings and pivot to affirmations. We launched the CCC Tiny Book of Affirmations ebook and some months later, the card deck. Since then, our company has been “all money in” on affirmations. It is beautiful to see the support we have from our original client base and the momentous growth of new audiences.
Today, we are proud to be home to a suite of affirmation products including: t-shirts, ebook, card deck, guided sound bath meditations and even a luxury fragrance. Not only are we home to these transformative products, we are also maintaining our role as a motivation destination. We still enjoy the distinct privilege of traveling the nation hosting motivational workshops and speaking engagements. Check out our YouTube channel for recaps of CCC’s successful lectures, panels, and workshops.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?

The journey to get to where we are today has been challenging but not beyond our skillet. Throughout every unexpected curveball, CCC has prevailed with style and grace. Hard decisions have been met with rewarding outcomes on this entrepreneurship journey. Despite the ups and downs, we are so happy to still be in business and top of mind for so many people seeking empowerment. Some of the struggles we worked to overcome is switching lanes from career consulting to affirmation products. This is both an industry and an offering change that required deep investment in marketing and advertising. To shift a brand narrative is not an easy task- it requires re-education and new audience discovery. We did an entire brand makeover and have been working to shift our company’s narrative in the marketplace for the last three years. We are finally on the other side of this pivot and it is nothing but clear roads and blue skies that lie ahead.
There will undoubtedly be new challenges along the road since the affirmation space is so saturated. To that point, we just stay rooted in what makes us unique. Our affirmation products are intimately tied to a larger, divine purpose, therefore we can be still and trust that success is guaranteed. Our hearts, minds and souls are all anchored in purpose to deliver healing. This affirmation card deck has already taken our brand to all new heights. We look forward to where the journey continues to take us.

Appreciate you sharing that. What should we know about Celestial Content Creations?

Our business is currently located in Houston, Texas and we are making a big splash in this relatively new space. Prior to the shift in 2021, CCC was actually founded and operated in New York. This is something we want readers to know because it makes us so unique to have such an expansive footprint. We hope to reach and empower everyone in between New York and Houston and even beyond. Celestial Content Creations is proud to offer our audiences multiple touchpoints to get our products. We sell from our website, on Shopify, on TikTok, via in-person vendor pop ups and have even partnered with a gifting company to fulfill B2B sales.
Something else that readers should know is that our imprint expands beyond just the products. Although we spend the majority of our focus on marketing the affirmation products, we also have valuable services to offer. Our services include workshop hosting, conference speaking engagements, podcast guest appearances, and one on one coaching sessions. Our coaching sessions are entitled, “Manifest the Mission w/ Me” and consist of one hour of exploring new mental pathways to unlock success. These sessions are available on our website and we look forward to welcoming new clients!

The crisis has affected us all in different ways. How has it affected you and any important lessons or epiphanies you can share with us?

During the COVID-19 crisis, our company transitioned to a new normal at the same time the rest of the world did. For so many people, COVID shifted reality forever. We recognized this throughout the year of 2020 and by 2021, we had already stepped up to the plate to meet the world with uplift and motivation. We recognized early on that life would be different. We responded to this global shift with a product that would ensure life would get better.
The pandemic showed us that mental health matters. Since the peak of the pandemic and in the aftermath the whole world saw how much having a motivated mindset mattered. The CCC Tiny Book of Affirmations answers this call to keep us in the sunshine and out of the rain. This product entered the marketplace at the exact right time and as we continue to recover from the pandemic, our product will continue to bring smiles. We like to say during our vendor pop ups that our card deck is a cheap $20 investment in your own mental fortitude. Affirmations can’t replace therapy but they can be helpful in the road to healing and recovery.

Pricing:

• Tiny Book of Affirmations Card Deck $20
• Tiny Book of Affirmations EBook $12
• My Existence Affirmation T-Shirt $25
• Stardust Scentcraft Fragrance $40
• Affirmation Healing Soundbath Meditation $2

Contact Info:

• Website: https://www.celestialcontentcreations.com/
• Instagram: https://www.instagram.com/celestialcontentcreations/
• Facebook: https://www.facebook.com/CelestialContentCreations/
• Youtube: https://www.youtube.com/@CelestialContentCreations2018

Image Credits
Headshots courtesy of PHODAT Photobooth Co.