Today we’re excited to be connecting with Trang Nguyen again. We’re excited to feature one of their products in our gift guide – learn more below and we encourage you to use your gift budget to support small businesses & creatives whenever possible.

Trang, we loved learning your story, but I think our audience is going to appreciate learning about the product side of your story as well. So, maybe you can help bring everyone up to speed?
We are thrilled to introduce you to one of our most cherished creations: our Soothing Balm. This product was born out of a genuine need to address skin issues that many people, including myself and my loved ones, have struggled with. It’s not just a balm; it’s a solution crafted with care and intention.

What inspired its creation?
The inspiration came from personal experience and countless conversations with customers who shared their struggles with dry, irritated, or sensitive skin conditions like eczema and psoriasis. I wanted to create something natural and effective, free from harsh chemicals, that could truly bring relief.

What problem does it solve?
The Soothing Balm is designed to deeply hydrate and nourish the skin, targeting issues like dryness, irritation, and inflammation. It works wonders on cracked hands, elbows, and even delicate areas prone to redness. Recently, a customer shared her story with me. She came to our store during a scavenger hunt, desperately looking for something to moisturize her severely dry hands. I recommended the Soothing Balm, explaining its benefits. The next day, she found me at an event to show the incredible improvement in her hands—within just 24 hours!

What makes it unique?
What sets this balm apart is its carefully selected natural ingredients. The blend of chamomile and calendula-infused oils is known for its anti-inflammatory and healing properties. It’s handcrafted with love, ensuring a high-quality product that is both effective and gentle. The balm not only hydrates but also creates a protective barrier, making it perfect for anyone with sensitive or compromised skin.

This product is a testament to our commitment to creating solutions that cater to real needs while embracing the power of nature. It’s a product we’re incredibly proud of, and it’s been rewarding to see it make such a positive impact on our customers.

Who is this product for and who is it probably not a good fit for?
The Soothing Balm is a versatile product designed for anyone seeking relief from dry, irritated, or inflamed skin. Here’s a breakdown of who it’s for and who might want to consider alternative solutions:

Who is the Soothing Balm for?

1. People with sensitive or irritated skin: The balm’s natural ingredients, like chamomile and calendula, are perfect for soothing redness, eczema, psoriasis, and other skin irritations.

2. Individuals with extremely dry skin: It provides intense hydration and helps repair cracked, rough areas like hands, elbows, and heels.

3. Those seeking a natural, chemical-free option: Made with carefully chosen, non-toxic ingredients, this balm is a great fit for those looking for clean skincare solutions.

4. Parents of young children: The gentle formula can be used for minor skin irritations or dry patches in children.

5. Anyone with skin prone to inflammation: The anti-inflammatory properties help calm and protect the skin.

6. Outdoor enthusiasts: Ideal for protecting the skin from dryness caused by exposure to harsh weather conditions.

Who is the Soothing Balm not a good fit for?

1. People with allergies to specific natural ingredients: While the balm is made with safe, natural components, individuals allergic to chamomile, calendula, or other botanicals should avoid it.

2. Those looking for a lightweight moisturizer: The balm has a richer, thicker texture and is more suited for targeted application rather than full-body use.

3. Anyone with acne-prone or oily skin: The nourishing oils might be too heavy for facial application on oily or acne-prone areas.

4. Those requiring treatment for severe medical conditions: The balm provides relief for mild to moderate skin issues but is not a replacement for prescribed medical treatments.

Ultimately, the Soothing Balm is perfect for those seeking natural, targeted care for dry, irritated, or inflamed skin, but it’s always important to do a patch test or consult a professional for specific concerns.

How do most people hear about your product?
Marketing the Soothing Balm has been a multi-faceted effort, leveraging both in-person connections and online platforms to build awareness and trust. Here’s how we’ve marketed the product and how most people discover it:

Marketing Strategies:

1. Customer Testimonials: One of the most effective ways we’ve marketed the balm is by sharing real-life stories from customers who have experienced its benefits, like the recent story of a customer whose dry hands dramatically improved in just a day. These testimonials provide credibility and show how the balm makes a difference.

2. Social Media Platforms: We actively promote the balm on platforms like Instagram and Facebook, using engaging content such as before-and-after photos, video demonstrations, and customer feedback. Posts are designed to educate and inspire, highlighting the natural ingredients and their benefits.

3. Community Engagement: We participate in local markets, fairs, and events to connect directly with the community. These in-person interactions allow customers to sample the product and hear about its benefits firsthand, fostering trust and loyalty.

4. Email Marketing: Through email newsletters, we share product highlights, customer reviews, and promotions to keep our audience informed and engaged.

5. Collaborations: Partnering with other local businesses and wellness influencers has helped expand the reach of the balm to a broader audience.

6. Educational Blogs: We’ve created content on our website explaining the benefits of the balm’s natural ingredients and how it can help with various skin conditions. These articles drive organic traffic and build authority.

How Do Most People Hear About It?

1. Word of Mouth: Satisfied customers frequently share their positive experiences with friends and family, making referrals a significant source of new customers.

2. Local Events: Markets and community events allow potential customers to discover the product in a hands-on setting.

3. Social Media: Engaging posts, ads, and stories on platforms like Instagram and Facebook bring in a steady stream of inquiries and orders.

4. Repeat Customers: Many people hear about the balm through others who repurchase it, thanks to its effectiveness and quality.

By combining these strategies, we’ve built a strong foundation for awareness and trust, ensuring that the Soothing Balm reaches the people who need it most.

Is there anything else you’d like to share with our readers about your product or brand?
At CVA Products, we believe that skincare should be as pure and effective as possible. Our Soothing Balm is more than just a product—it’s a reflection of our commitment to natural healing, community, and customer care.

What sets us apart is our dedication to crafting small-batch, handmade products using high-quality, natural ingredients that deliver real results. Each balm is infused with herbs like calendula and chamomile, which are carefully steeped for weeks to maximize their benefits. This attention to detail is at the heart of everything we do.

We’re not just here to sell skincare—we’re here to build relationships. Many of our product formulations, including the Soothing Balm, are inspired by real-life experiences and feedback from our customers. For instance, hearing how the balm improved one customer’s dry hands within a day reaffirms why we do what we do: to provide solutions that truly work.

We’re also committed to supporting our local community. From collaborating with other small businesses to participating in local markets and events, we aim to make a positive impact wherever we can.

Lastly, we encourage everyone to explore our range of products, whether you’re looking for relief from skin conditions or just want to indulge in self-care. And if you’ve already tried our balm, we’d love to hear your story! Every review and testimonial helps us grow and improve.

Thank you for being part of our journey—your trust and support mean the world to us. Together, we’re crafting skincare that’s natural, effective, and made with care.