Today we’re excited to be connecting with Tiff Willson again. We’re excited to feature one of their products in our gift guide – learn more below and we encourage you to use your gift budget to support small businesses & creatives whenever possible.
Tiff, we loved learning your story, but I think our audience is going to appreciate learning about the product side of your story as well. So, maybe you can help bring everyone up to speed?
Bow to the bee was founded during covid in June 2020. Tiff Willson, founder of Bow to the Bee, had two intentions for this business.
One to honor the sacred goddess energy and magic of the bees, and two, to spread awareness for bee conservation as bees are currently dying at rapid rates.
Tiff bought a 3D printer, taught herself 3D programs to design the custom bee jewelry line, turned her garage into a welding/soldering studio, and produced all the products.
Tiff drew inspiration for the design of the bee charm from her grandmother, Posy Chisolm Feick. Posy always wore diamond bee pins. Tiff loved the balance between masculine and feminine within the pendant and started to use it as inspiration for the design. Hundreds of designs later, she designed the Bow to the Bee, bee charm.
May we tap into the luck, magic, and wisdom of the bees.
Proceeds from Bow to the Bee go to support bee conservation efforts and regenerative agriculture, which preserves the habitat of bees and our environment.
Do you have any interesting customer success stories you can share about folks for whom your product was a great fit?
The most exciting part of this business is connecting with customers who love the bees! I love to read the gift messages and people’s stories with the bees.
“Bee cause you are a bee autiful light that makes the world a better place! I love you much!
— Mom”
“Kari, you are the most wonderful bee keeper, I am forever inspired by your love and devotion to your bees. Your ability to bee in zen with your bees shows how much respect and admiration they have for you too.
Bee powered! Jack.”
Have you tried any fun, non-traditional marketing ideas? If so, we’d love to hear the story and details.
Bow to the Bee’s business has doubled in revenue each year. This business is very niche, targeting bee lovers. This helped the business to grow by focusing on harnessing community.
We built a Pollinator Friendly Gardens Facebook Group (https://www.facebook.com/bowtothebee/)
and a Natural Beekeeping Resources Directory online (https://bowtothebee.com/pages/bee-resources)
and a large following on Instagram of like minded bee lovers. (https://www.instagram.com/bowtothebee/)
What has been the biggest surprise for you along this journey?
It has been really surprising to see how many people love the bees. Did you know in 2022, the bee was the most popular tattoo!
We aim to continue to share the love, wisdom, and magic of the bees to all! May you bee love and light.
Check out our Bee Ornament – we were so surprised to see it is a best seller!
Gold Bee Ornament, Tree Decoration, Perfect Gift for Bee Lovers
Contact Info:
- Website: www.bowtothebee.com
- Instagram: @bowtothebee
- Other Links: Tik Tok @bowtothebee