Today we’re excited to be connecting with Valentina Forero again. We’re excited to feature one of their services in our gift guide – learn more below and we encourage you to use your gift budget to support small businesses & creatives whenever possible.
Valentina, we loved learning your story, but I think our audience is going to appreciate learning about the services you provide as well. So, maybe you can help bring everyone up to speed?
At Bronzed Beauty Bar, we specialize in airbrush spray tans that enhance confidence and bring out your best glow. Our services cater to anyone looking for a natural, customized tan, whether for a special event, vacation, or just a confidence boost in everyday life. What sets us apart is our attention to detail and personalization—we tailor each tan to complement skin tones, preferences, and the occasion, ensuring every client leaves feeling radiant and flawless.
My inspiration came during a time when I needed a side hustle to stay afloat after the pandemic impacted my first business. I discovered a passion for spray tanning because of how it made people feel—confident and empowered in their own skin. It’s more than just a tan; it’s about boosting self-esteem and helping people look and feel their best.
One of the key components of our service is using high-quality, professional-grade solutions that are vegan, cruelty-free, and safe for sensitive skin. The process itself is quick, seamless, and designed to fit into busy schedules. Beyond the aesthetic, our tans are perfect for anyone who wants a safe, sun-free alternative to achieving a glowing complexion, helping to reduce the risks associated with UV exposure.
What makes us truly unique is the personal experience we offer. From the initial consultation to the finishing touches, I take pride in creating an environment where clients feel comfortable and cared for. I also ensure every tan is streak-free and natural-looking, something I found was missing in the market when I first started.
Our services are for everyone—brides, fitness competitors, professionals, busy parents, and anyone looking to feel their best. It’s not just about a spray tan; it’s about offering an experience that leaves clients glowing inside and out. That’s what makes Bronzed Beauty Bar so special.
How do you maintain quality and consistency even as you grow and scale?
Maintaining quality and consistency across all of my clientele has always been a top priority, especially as Bronzed Beauty Bar has grown. To achieve this, I’ve implemented a few key practices that ensure every client receives the same high standard of service: -Personalized Consultations: I take time with each client to understand their skin tone, preferences, and goals. This allows me to customize every spray tan for a natural, even result.
-Top-Tier Products: I only use professional-grade, vegan, cruelty-free tanning solutions that I trust and have tested extensively. This guarantees that every tan looks flawless and fades evenly.
-Training and Techniques: As I’ve scaled, I’ve developed consistent techniques and protocols to ensure that every spray tan reflects the quality clients have come to expect. I plan to formalize these into a training program as I expand my team.
-Client Education: I provide clear aftercare instructions to help clients maintain their tan longer, reinforcing the quality of their results.
-Direct Feedback: I’m hands-on with my business and welcome feedback from clients. This helps me continuously refine my services and address any concerns promptly.
As we’ve scaled, staying connected with my clients and paying attention to the details that make their experience special have helped maintain the consistency and quality that Bronzed Beauty Bar is known for.
How do most people hear about your services?
When I first started Bronzed Beauty Bar, I took a grassroots approach to marketing by directly connecting with potential clients. I would DM women in the area on Instagram, introduce myself, and offer a special discount to try out my services. This not only helped me build my initial book of clients but also gave me the opportunity to showcase the quality of my work.
Once I had a solid core of loyal clients, word-of-mouth and my reputation took off. Those early clients became my biggest advocates, recommending me to their friends and leaving positive reviews, which helped expand my reach organically. This approach laid the foundation for the strong, community-driven business Bronzed Beauty Bar is today.
My marketing approach combines strategic digital campaigns with personalized client engagement. Social media, especially Instagram, has been key for showcasing transformations, educating clients about our services, and building excitement through giveaways and collaborations. For instance, our anniversary giveaway for a year of free spray tans generated a lot of buzz and connected us with both current and new clients.
I also prioritize word-of-mouth referrals. Many clients come from personal recommendations, which reflects the trust and satisfaction we’ve worked hard to build. Positive Google reviews—now over 200—have played a huge role in attracting new clients searching for top-quality spray tanning services.
Collaborations with local businesses, like Orangetheory Fitness, and hosting events such as spray tan parties and permanent jewelry pop-ups have allowed me to connect with like-minded clients and create memorable experiences.
Ultimately, most people hear about Bronzed Beauty Bar because I focus on delivering excellent results and creating a welcoming, inclusive space where clients feel confident and valued. Their excitement and loyalty have been the foundation of my growth.
What’s next on the service or brand roadmap?
Next on the roadmap for Bronzed Beauty Bar is expanding both our services and our impact. I plan to introduce a training program before the end of the year to teach aspiring spray tan artists, sharing my knowledge and helping them succeed in the industry. This aligns with my long-term goal of opening a larger studio space, where I can manage a team of skilled artists providing exceptional services under one roof.
Additionally, I’m exploring new offerings to complement our spray tans, like enhanced beauty treatments or exclusive collaborations with other local businesses. The focus will remain on providing clients with a premium, confidence-boosting experience while continuing to grow the Bronzed Beauty Bar brand. Year 3 is going to be even bigger!
