Gift Guide: Services Spotlight with Sherry Dial of Dial Services, LLC

Today we’re excited to be connecting with Sherry Dial again. We’re excited to feature one of their services in our gift guide – learn more below and we encourage you to use your gift budget to support small businesses & creatives whenever possible.

Sherry, so thrilled to have you joining us again, this time to talk all about your services and so let’s jump right in. Please give our audience some background on your services.
Thanks so much! I’m excited to share what we do at Dial Services LLC. We help small businesses on Shopify understand their customer data to make smarter choices. Many online stores close because owners aren’t sure how to use this data to improve. Our one-on-one service looks closely at sales and customer information to identify what’s working and what could be better. With this guidance, business owners can make better decisions, keep customers happy, and encourage loyal buyers. We provide a clear plan based on real data, so there’s no more guessing. This is perfect for small businesses want to increase sales and keep customers loyal without needing a big team. In short, we help businesses turn shoppers into loyal customers and give them the tools to thrive!

Can you walk us through the onboarding process for a new client?
Dial Services LLC helps small businesses on Shopify with a common problem: understanding their customer data and using it to make smart choices. Many new online stores don’t last because owners don’t always know how to use their customer information to improve and grow. Here’s what the onboarding process looks like for new clients: First, go to dialservicesllc.com and book a 30-minute discovery call. After booking, you’ll receive a “Get Started” questionnaire by email. This questionnaire helps us understand your business type, challenges, and monthly goal before our call. During the Zoom discovery call, we’ll review your needs and how our service can help, 30 day timeline and monthly pricing. If approved, you’ll receive a proposal outlining a statement of work, including a 50% deposit to begin and provide us with view-only access to Shopify analytics dashboard. Once we’re set, we’ll conduct pre-scheduled weekly 30-minute Zoom follow up chats to keep progress on track and ensure your goals are met.

By analyzing your data and building a tailored plan, Dial Services enables Shopify businesses to grow and improve customer loyalty.

Here are some testimonials from our proven services:

Immediate results:

“Since that initial meeting, we’ve actually seen a boost in revenue, particularly through our subscription plans – a direct result of Sherry’s recommendations. Dial Services provided insights about my customer base and where people are buying from. It was one of the best hires I’ve ever made. ” – Tanika Harper

“Dial Services broke the data and information down in a way that I could understand and would help me make some changes to my business function.” – Kristin Webber

“Dial Services passion for helping small businesses thrive truly shines through, and I left our chat feeling inspired and more focused on my own business goals.” – Melissa Merkle

Results after 3 months:

Increase in sales by 32%
Increase in sales from top selling products by 24%

Is there a core message, value or ethos you are trying to communicate through your branding and marketing?
Yes, there is a core message and ethos I’m dedicated to communicating through my branding and marketing: trust, shared values, and genuine relationships matter far more than quick gains or purely transactional strategies. I’ve built my business on these principles, prioritizing long-term connections and choosing clients whose missions align with my own. I’m honored to work with purpose-driven brands, like I Am Mom Summit, which helps moms invest in their family , Aro which provide screen time solutions for families, and Harper’s Naturals, which focuses on providing safe, pure skincare for families. My approach is designed to empower clients through both data and a shared sense of purpose, showing that their decisions aren’t based on guesswork but on strategies rooted in trust. Ultimately, I believe that focusing on people and relationships makes my business truly impactful and helps my clients build the same foundation with their own customers.

Do you have any advice for folks who are just starting out?
Launching a business is more than just having a great idea; it’s about building a strong foundation, seeking support, and embracing continuous learning. As Steve Jobs said, “Stay hungry, stay foolish”—a mantra I use in my business to stay open to new knowledge. I strive to keep expenses as low as possible to avoid stress during slow periods. Early on, incorporating SEO and sharing your unique story can naturally draw people to your brand. I’ve found success by using local resources, and I encourage you to do the same. Here in Knoxville, I’ve connected with groups like Women In Entrepreneurship, Let Her Speak, Black Coffee Networking, Knoxville Women in Tech, and the Tennessee Small Business Development Center, all incredible communities that offer key resources to start, grow, and scale—often at little to no cost. Accepting help, telling your story, and sharing your purpose are powerful ways to connect with your ideal customers. Don’t go at it alone; with the right support and a compelling story, you’ll see your dreams soar. I remember the words of Martin Luther King Jr.: “You don’t have to see the whole staircase, just take the first step,” and Proverbs 15:22, which reminds us, “Without counsel purposes are disappointed: but in the multitude of counsellors they are established.”

Image Credits
Javon Renee Portraits Holly Rainey Pecan & Poplar