Today we’re excited to be connecting with Roxanne Cox again. We’re excited to feature one of their products in our gift guide – learn more below and we encourage you to use your gift budget to support small businesses & creatives whenever possible.

Roxanne, thanks for joining us again. We’re so excited to have a product focused conversation today. Can you bring our readers up to speed on the product side?
I would like to highlight one of my favorite products, our Body Oil Candles. Infused with tea flowers and all-natural ingredients, it transforms from a soothing candle into a warm, moisturizing body oil, perfect for elevating your self-care rituals.

The Body Oil Candle addresses the need for a product that seamlessly combines relaxation, ambiance, and skincare. Many traditional candles offer only fragrance and light, while body oils focus solely on moisturizing. This product fills a gap by creating a multi-functional experience: a candle that not only sets the mood but also transforms into a warm, nourishing oil for the skin. It’s perfect for anyone looking to elevate their self-care routines or enjoy intimate, sensory-rich moments with a partner.

Additionally, it solves the problem of finding a safe and natural skincare product for relaxation. Made with 100% soy wax and infused with tea leaves or flowers, it provides a unique solution that’s free of artificial additives, making it suitable for individuals seeking eco-friendly, skin-safe, and all-natural products.

Who is this product for and who is it probably not a good fit for?
This product is ideal for: •Self-Care Enthusiasts: Individuals who value high-quality, all-natural products to enhance their personal care rituals.
•Couples: Perfect for creating intimate, relaxing moments with a partner.
•Eco-Conscious Consumers: Those who seek sustainable, chemical-free alternatives to traditional candles and skincare.
•Gift Buyers: With its elegant packaging and multi-use functionality, it makes a thoughtful and unique gift for special occasions.

This product may not be ideal for individuals with sensitivities or allergies to soy, essential oils, or other natural ingredients used in the formula. Additionally, it may not suit those seeking quick skincare solutions without the added ritual of lighting and using a candle.

Is there a core message, value or ethos you are trying to communicate through your branding and marketing?
The core message of Pasión de la Piel is rooted in self-care inspired by nature and culture, blending clean, all-natural ingredients with the soothing essence of tea. The brand emphasizes the importance of slowing down, nurturing the body and soul, and embracing moments of rest and rejuvenation. Through sustainable practices and culturally rich formulations, Pasión de la Piel celebrates holistic wellness, empowering individuals to care for themselves with products that honor their skin, heritage, and the environment. It’s more than skincare—it’s a ritual of love and mindfulness for everyday life.

What has been the biggest surprise for you along this journey?
The biggest surprise for me on this business journey is how much social media affects the process of marketing and branding. Initially, I underestimated the sheer power of social platforms in shaping consumer perception and driving engagement. It’s not just about posting content—it’s about building a community, interacting with followers, and constantly adapting to trends. Social media has become a vital tool for creating authentic connections with customers, showcasing the brand’s personality, and sharing the story behind each product.

In addition, being naive to the various social media platforms, I had to learn and grow quickly in order to navigate their complexities and maximize their potential for my business. Initially, I didn’t fully grasp how different platforms require distinct strategies—what works on Instagram may not work on Facebook or TikTok. I had to dive into understanding each platform’s algorithms, audience behaviors, and content preferences. Through trial and error, I learned how to create engaging posts, analyze metrics, and adjust my approach. Over time, this growth not only improved my marketing efforts but also helped me build a loyal online community that truly resonates with the values of Pasión de la Piel.

Image Credits
Danni Grayson Photography