Today we’re excited to be connecting with Neal Greenberg again. We’re excited to feature one of their products in our gift guide – learn more below and we encourage you to use your gift budget to support small businesses & creatives whenever possible.

Neal, so thrilled to have you joining us again, this time to talk all about products and so let’s jump right in. Please give our audience some background on the product side.
The main product that Phit.Club manufactures is the PhitStick. The PhitStick is a tension resistance product that allows you to workout anytime and anyplace. It is small enough to easily fit in you backpack, luggage or glove compartment. It is perfect for any age or fitness level. The Phitstick can be used while sitting, standing or walking. It comes with multiple resistance levels from beginner to advanced.

The PhitStick can quickly build muscle. Because it is based on resistance bands, it is safe and can also be used for rehab.. In fact, according to Santa Lara, California chiropractor Dr. Jonathan McCune: “The first thing that stood out to me as especially beneficial when I first used the PhitStick was that in nearly every exercise, there was significant activation of those chronically under-activated muscle groups; combating the daily grind and the accumulation of neuromusculoskeletal damage. I recommend anyone who works on a computer, drives a car, or uses a cell phone to keep a PhitStick within reach.” When using it while walking, the PhitStick can give you a cardio workout. On the other side of the spectrum, you can build muscle while sitting and watching television.

The PhitStick comes with videos of a certified fitness coach demonstrating 14 different exercises. You can create your own functional exercises. If you play a sport such as golf or baseball for instance, you can create exercises to build up the muscles and endurance for the particular functions that matter to you such as a baseball swing.

The PhitStick is designed to store keys or money inside of it so if you are involved in an outdoor hike or workout and want to walk like. If you are out in the wilderness, the PhitStick floats if it is dropped in a lake, pool or stream.. The PhitStick comes in 9 colors to allow the user to have a personalized experience.

Phit.Club will work with companies, teams, and organizations to create branded PhitSticks

The PhitStick type product is not unique to the market. It is an improvement in a number of ways. It is lighter, has the internal storage, comes with multiple resistance levels, 9 color choices and the ability to customize the product.

I designed the product and used it to help me lose weight while gaining muscle. I was inspired to help others do the same and wanted to also focus on getting companies who care about their employees to buy into the concept.

In addition to the PhitStick, we also have nutritional supplements to augment the fitness protocol. PhitJuice is our line of Pre and Post workout powders. The Pre-workout PhitJuice is for energy before the workout and comes in flavors such as Raspberry Lemonade, Peach Mango and more, The Post Workout PhitJuice is for recovery and replenishing electrolytes.

Our PhitFood supplements are protein powders. They come in flavors such as Cappuccino, Salted Caramel. Cinnamon Swirl, Birthday Cake and more. They are a perfect meal replacement.

What’s been the most exciting part of the journey of taking this product from idea to real life?
My background is high tech sales and marketing. I was in Silicon Valley for 30 years. I marketed products that I did not use,. I had to research in order to develop products throughout my career. 3 years ago, I left Silicon Valley and moved to Charleston South Carolina. I wanted to figure out something I could market that I could be passionate about. Something that I would use, love and know what needed to be improved.

The PhitStick is that product. I am passionate about people being healthy and about the unique advantages of the PhitStick. I was able to add value without a lot of research because I was the user. The toughest thing I’ve had to do with the PhitStick is to decide on which demographics I wanted to market to because the list is endless. With all the benefits of the product, I think the thing I like most is that you can choose from 9 colors: Bright White, Bold Black, Intense Red, Dynamite Orange, Purple Haze, Mean Green, Cool Blue Pink Flamingo and Bumble Bee Yellow!

Is there a core message, value or ethos you are trying to communicate through your branding and marketing?
Some people like working out at a gym, some people workout at home. We are saying with our product is you can workout at your computer while working, you can workout while watching tv, you can do it in front of the Eiffel Tower or in a beautiful forest or on the beach. I believe you will workout if it is on your terms. Thus we say Workout Anywhere and Anytime.

Is there anything else you’d like to share with our readers about your product or brand?
The PhitStick has a suggested Retail price of $59.99 and is on sale through the end of the year for $42.99 for the holiday season. We offer volume discounts and as mentioned customized PhitSticks.