Today we’re excited to be connecting with Lauren Ivey again. We’re excited to feature one of their products in our gift guide – learn more below and we encourage you to use your gift budget to support small businesses & creatives whenever possible.
Lauren, thanks for joining us again. We’re so excited to have a product focused conversation today. Can you bring our readers up to speed on the product side?
The Framed Collection: A Signature Statement in Affordable Luxury
About the Product:
The Framed Collection is the signature offering of Framed by Lo, a premium yet accessible sunglasses line rooted in boldness, style, and everyday practicality. Each pair in this collection is uniquely branded with the Framed by Lo logo, symbolizing the intersection of individuality and luxury. Designed with millennials in mind, The Framed Collection combines high-quality materials, UV protection, and versatile aesthetics, making them an essential accessory for any wardrobe.
Inspiration for Its Creation:
I was inspired to create The Framed Collection as a statement of empowerment and self-expression. I noticed a gap in the market for sunglasses that offered a luxury feel without an unattainable price tag. The idea was born from my passion for eyewear and the belief that eyewear can enhance confidence and elevate any outfit. The Framed Collection reflects my commitment to making every customer feel bold, stylish, and seen.
Solving a Market Gap:
The Framed Collection addresses a critical need in the market: affordable luxury eyewear with a designer feel. Too often, consumers are forced to choose between cheap, uninspired options or high-end brands with price tags that exclude the everyday shopper. This collection bridges that gap by delivering premium styles at a price point accessible to millennials, offering affordability without sacrificing elegance or quality.
What Makes It Unique and Special:
– Signature Branding: Every pair in The Framed Collection features the Framed by Lo logo, reinforcing the brand’s identity as a trailblazer in affordable luxury eyewear.
– Versatility: These sunglasses are designed to transition seamlessly between occasions—whether you’re dressing up for a formal event or adding flair to casual streetwear.
– UV Protection: Full UV protection ensures that style never compromises safety, making them as practical as they are chic.
– Wide Variety of Styles: From oversized cat eyes to timeless aviators, The Framed Collection offers something for everyone, ensuring that individuality shines through.
– Inclusivity: Designed to suit both men and women, this unisex collection embodies the idea that luxury is for everyone.
Who Is It For?
The Framed Collection is perfect for millennials who value both style and affordability. It’s ideal for fashion-forward individuals seeking a polished accessory that elevates their everyday look. Whether you’re jet-setting, commuting, or snapping selfies, these sunglasses deliver bold energy and effortless sophistication.
I believe The Framed Collection isn’t just about eyewear—it’s about framing your confidence and identity in every look.
What’s been the most exciting part of the journey of taking this product from idea to real life?
For me, the journey of turning The Framed Collection from a dream into a tangible product has been nothing short of incredible. The most rewarding and exciting part has been seeing my customers light up with confidence when they put on a pair of sunglasses. Watching someone try on a frame and instantly feel bold, stylish, and ready to take on the world is a constant reminder of why I started Framed by Lo in the first place.
Another thrilling aspect has been **getting out there and connecting directly with people.** From pop-up events in Washington, DC, to social media moments, I love sharing the story behind Framed by Lo and seeing firsthand how my brand resonates with my community. Seeing Framed by Lo grow into a recognized name in affordable luxury eyewear has been surreal and empowering.
My passion lies in creating products that make people feel seen and celebrated. The Framed Collection embodies this mission—each pair not only complements a look but elevates the person wearing them. It’s about giving people more than sunglasses; it’s about delivering a frame for their confidence and their lifestyle.
From bold aviators to chic cat eyes, every design in The Framed Collection was crafted with intention—and seeing it go from idea to product in customers’ hands has been a journey filled with pride and joy.
Is there a core message, value or ethos you are trying to communicate through your branding and marketing?
The core message of Framed by Lo is simple: **confidence is your best accessory.** Through its branding and marketing, the company emphasizes boldness, individuality, and accessibility. Framed by Lo is about more than sunglasses—it’s about empowering everyday millennials to feel seen, celebrated, and stylish without breaking the bank.
As a black-owned, woman-owned brand, Framed by Lo also champions representation and inclusivity. Its ethos is rooted in creating high-quality, versatile sunglasses that allow anyone to express their personal style, no matter the occasion. Whether it’s through sleek designs or uplifting campaigns, every detail communicates that luxury should be affordable, empowering, and for everyone.
Do you have any advice for folks who are just starting out?
My best advice for anyone just starting out is: **“Start now and perfect it later.”** Waiting for everything to be perfect can hold you back from taking that first, crucial step. I believe that growth and refinement happen along the journey, not before it starts.
My experience with Framed by Lo taught me that challenges and mistakes are opportunities to learn and improve. If you have an idea you’re passionate about, take action, stay adaptable, and trust the process. Start with what you have, keep showing up, and never be afraid to grow as you go.
Image Credits
LaChell A. Photography