Today we’re excited to be connecting with DAndre J. Herron again. We’re excited to feature one of their products in our gift guide – learn more below and we encourage you to use your gift budget to support small businesses & creatives whenever possible.

DAndre J., we loved learning your story, but I think our audience is going to appreciate learning about the product side of your story as well. So, maybe you can help bring everyone up to speed?
Hustles Over Habits: Self-Accountability – A Guide to Transforming Mindsets and Achieving Goals

DAndre J. Herron’s Hustles Over Habits: Self-Accountability is more than a book—it’s a blueprint for self-discipline and personal growth. Designed to challenge the status quo of comfort and complacency, this book empowers readers to take charge of their lives, overcome limiting habits, and embrace the hustle needed to achieve their dreams.

The Inspiration Behind the Book
The idea for Hustles Over Habits was born from Herron’s own journey of self-reflection and resilience. Drawing from personal trials, triumphs, and lessons, he recognized the need for a straightforward, practical approach to breaking unproductive cycles and building momentum toward success. This book is his answer to the often-overwhelming advice found in self-help literature. Herron offers readers actionable strategies that focus on small, consistent efforts rather than unattainable ideals.

The Problem It Solves
Too often, people find themselves stuck—whether it’s from fear of failure, lack of discipline, or an overreliance on comfort. *Hustles Over Habits* addresses the root of these challenges by teaching readers how to:
– Identify and prioritize their unique goals.
– Budget effectively to ensure financial growth and stability.
– Break larger aspirations into achievable, incremental steps.
– Develop the discipline to stay focused despite hardships.

This book fills a gap in the market by focusing not just on motivation, but on the actionable steps required to build lasting habits that support long-term success.

What Makes It Unique and Who It’s For
Unlike other books that merely inspire, Hustles Over Habits offers clear, practical advice rooted in real-life experiences. Herron’s transparent writing style and relatable examples make it accessible to readers at any stage of their journey.

This book is ideal for:
– Entrepreneurs seeking to develop discipline and structure.
– Young professionals aiming to build strong foundations for their careers.
– Anyone striving to break out of comfort zones and pursue personal or financial growth.

Herron’s emphasis on embracing the journey, celebrating small wins, and persevering through challenges ensures that Hustles Over Habits resonates with anyone ready to commit to self-improvement.

Ultimately, this book is more than a guide—it’s a call to action. It challenges readers to invest in themselves, hustle with intention, and create a life that reflects their true potential. Hustles Over Habits: Self-Accountability is the tool every ambitious individual needs to take their goals from concept to reality.

Do you remember the moment you realized the world needed this product?
The realization that the world needed Hustles Over Habits: Self-Accountability came from observing the overwhelming influence of social media, podcasts, and influencers on financial decisions. Far too often, people seeking genuine advice about money are bombarded with misleading information—content designed to sell courses rather than provide real value. It became clear that the noise in the marketplace was leaving my generation and those coming after me confused and directionless when it came to building financial security.

I wanted to cut through that noise. Hustles Over Habits was born out of a desire to share the lessons I’ve learned on my own journey toward financial stability and growth. While I don’t claim to be the richest person or a financial advisor, I’ve built relationships with credible experts and used their advice to position myself for success. This book is my way of giving back—offering practical, actionable strategies for self-accountability and financial awareness without the fluff or hidden agendas.

What I’ve learned along the way is that many so-called “experts” in the financial space talk endlessly about getting rich or achieving financial freedom but fail to provide real blueprints. That lack of transparency—and the exploitation of people’s desire for better financial futures—is something I’ve never respected. If you claim to have the resources and connections to help, why not share them? That’s the gap I set out to fill with Hustles Over Habits.

One of the biggest lessons this book addresses is the concept of lifestyle inflation. People often blame external factors like inflation for their financial struggles, but rarely do we reflect on how our own choices—like upgrading our lifestyle with every raise, bonus, or new job—impact our financial health. Self-accountability is at the heart of this issue.

Ultimately, this book isn’t about promising quick riches or selling a dream. It’s about giving people the tools to take control of their finances and their lives by focusing on discipline, budgeting, and making intentional choices. The goal is to help readers move from surviving to thriving—and to do it with integrity and transparency, something I felt was sorely missing from the market.

If you had to boil your product or brand down to one core message – what would that message be?
The core message of Hustles Over Habits: Self-Accountability is this: True success begins with self-accountability—taking ownership of your actions, breaking free from limiting habits, and committing to the discipline needed to achieve your goals. Look inward before placing blame outward.

Do you have any advice for folks who are just starting out?
For anyone just starting out, DAndre J. Herron offers this advice:

Stay true and authentic. You don’t need to chase hype or compromise your integrity to push your brand, even if the recognition you desire doesn’t come immediately. Authenticity and dedication to your craft will always outlast those who take shortcuts for quick success.

Your work, your sacrifices, and your commitment to excellence will set you apart in the long run. Those who rise fast without a solid foundation will never be able to compete on a larger, more sustainable scale.

Above all, remain true to yourself. How others perceive you doesn’t define your journey. Transparency leads to truth, and staying grounded in that truth will guide you toward success that’s both meaningful and lasting.