Gift Guide: Coco Novak of Coco Media Ltd Highlights their Top Product

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Today we’re excited to be connecting with Coco Novak again. We’re excited to feature one of their products in our gift guide – learn more below and we encourage you to use your gift budget to support small businesses & creatives whenever possible.

Coco, so thrilled to have you joining us again, this time to talk all about products and so let’s jump right in. Please give our audience some background on the product side.
The product is my book – Single, and too tired to mingle – On relationships. With ourselves, our exes, our kids, and other important beings.

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I’ve always thought I would write my autobiography. Then, in January 2023, while having brunch with a friend, I shared some stories from my life and work. She laughed and suggested I start a podcast to share all my stories. That’s when it hit me – maybe I should finally write the book I’ve been carrying inside me. It also helped that I turned 50 last year (I know it’s not fashionable for women to state their age, but it was a significant turning point in my life). I had a fabulous two-week holiday booked in LA with my two best friends, and I thought it would be wonderful to have my (first!) book published by then.

This book is dedicated to all (single) mothers. In addition to being my life story, it includes plenty of research with tips on parenting, relationships, and how to mentally cope with an ex if you share children. At the end of each chapter, there is a small self-help/self-analysis section. The book is both fun and serious, and I hope it will encourage you to view certain life issues in a new light. Most of all, I hope it inspires and entertains you!

Do you remember the moment you realized the world needed this product?
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There are endless stories of people struggling to find love, facing challenges in relationships, struggling to co-parent, and dealing with difficulties with family members. I think we’ve all been there – feeling like we’re the only ones who can’t find love or believing that being in a relationship is better than being single.

Why? There is so much social stigma around being ‘single.’ My best friend once asked me if I minded being single (she probably wanted to add – *for so long*!). I replied, “Being married is great, but sometimes difficult, and being single is great, but also sometimes difficult.” I think being single is incomparably better than being in a relationship that isn’t serving you.

Throughout my book, I highlight the importance of tapping into yourself and pursuing your interests. Everyone has latent interests and talents, but people often don’t live them out. Maybe you think you’re too old to take up something new? I became a tennis coach at 43! I was by far the oldest in the course… and so what? I love what I do now (aside from being an author and podcaster). Don’t let age hold you back – go to university, take up painting or yoga, or whatever your innermost wishes are. You got this!

If you had to boil your product or brand down to one core message – what would that message be?
Single? You should never be too tired to mingle! With the right person, that is.

What’s next on the product or brand roadmap?
Stemming from my first book, my podcast ‘The Coco Novak show’ was born.

The Coco Novak Show/Tuesday Talks: Tuesday Talks is a dynamic weekly talk show on YouTube, with audio versions available on Apple Podcasts and Spotify. I deep dive into a range of topics, mainly related to relationships. The guests are either experts in their field or people with lived experience.

The Coco Novak Show has gained over 18.300 subscribers since March 2024. The most popular interviews are listed below – these views were achieved with minimal advertising investment. This highlights the organic appeal of the content, showcasing a strong, engaged audience.

The channel’s quick growth suggests there is a niche on the market in discussing topics surrounding relationships. With social media and TV shows often presenting unrealistic portrayals, our viewers are craving genuine, relatable conversations. The positive feedback that’s been received for the show speaks volumes: viewers are not only engaging with the content but are also learning valuable insights from the interviews.

I would love for The Coco Novak Show to become the biggest talk show around relationships.