One of the most creative parts of starting something new is finding a name and it’s also one of the most challenging. Below, you’ll find the stories of how various successful brands, creators and entrepreneurs came up with their names.

Nakeya Samuels

N Sam Solutions is taken from my first and last name. I wanted to be in the mix! Also, I knew I wanted to have solutions for different industries, so I just added that. My company’s name does not have a real meaning behind it, but as the years went on, it gained its purpose. Read more>>

Scott Eatmon

I haven’t always been vegan, but Detroit has always been a huge part of my life. I mostly grew up here, from kindergarten to long after high school. As an adult, my career brought me back to the city that I loved, and for the past 20 years I have been lucky enough to watch Detroit flourish and grow. I’ve witnessed a once forgotten cultural appreciation for the city restored to much of its former glory. Read more>>

Evan Smith

I Founded the name though a nickname I had thought High School and early collage. Read more>>

Ashlee Williams

Choosing a name was extremely difficult for me! I just knew I wanted my company name to be unique and different. So, I said to myself “How do you want your clients to feel when they come to take photos?” I instantly said “ICONIC” I then I asked myself ” How do you want your clients to be treated?” I stumbled on this question because there’s so many ways a person can be treated but its rare for someone to be treated like “Royalty”. Royalty is what stuck out to me but I said the name can’t be “Iconic Royalty” and that’s when I decided on the name “Iconic Queens”. Read more>>

Maurice Keys

Initially when selecting the perfect name for my photography business I was truly overthinking it, but it’s because I wanted something that had meaning. Then it hit me! Why not incorporate my first love, which is music, into my new venture? Yes, I’m a photographer, but I’ve always been a musician first. I’ve been blessed with the gift to play the piano/keyboard, and those particular instruments have 88 keys so that’s where the name 88 Keys Photography was composed from. Read more>>

Stephanie Onwuegbuna

One day, I was chatting with a friend who asked me to help them with their resume. They knew I had written resumes for our mutual friends in the past, that catapulted them to career success. I felt that this particular resume would be a challenge, based on their experience and career aspirations. I was a bit hesitant in my response, and it showed! My friend pleaded with me, just to take a stab at it. And, in the midst of conversation, they said “Come on Steph, if you were able to help [ mutual friend’s name], Read more>>

Porsha Roy

The name of my company; Wandering Wine Glass came about quite easily. When I knew I wanted to start this business I wanted a name that would give an idea to the category of product being manufactured, but I also wanted the name to represent me and my journey. I am a big talk-out-loud-to-myself type of person when I brainstorm ideas. One afternoon I was just spitting out randoms words that I related to who I am and my experiences and Wandering Wine Glass flew out of my mouth and all the bells and whistles went off in my head so I knew that that was the one. Read more>>

Andrea LeTard

developed didn’t just come out of thin air. In fact, every recipe I wrote had a story behind it. Whether it was created from a childhood memory, my travels, or a recent experience I had with my husband or with friends, all my recipes had stories. I decided to call my recipe blog Andrea’s Cooktales – a story behind every recipe. When I launched my personal chef business, Read more>>

Paul Soetan

This is a question i get a lot and very few people actually get close to deciphering the meaning at first glance. FinesseTheAgency is a derivative of NigerianFinesse and that in turn is a derivative of me. The amount of curve balls life has thrown my way would probably strike out the average person but when you’re able to handle things with finesse the way i’ve learned to then you begin to succeed in places set up for you to fail. Read more>>

Jennifer Viton

Liv for Cakes originated after I had my daughter Olivia. I wanted to incorporate her into my business. I do it all for her. Read more>>

Acie McMillan

When I was young my favorite show was Dragonball Z. While everyone navigated towards the lovable protagonist Goku, I was always more fond of the then antagonist Vegeta. Vegeta was the prince of all Saiyans, an ELITE warrior sent to conquer inferior planets. While it seems as though Goku could reach new levels effortlessly, Vegeta always had to train extra hard to top Goku and was more than willing to work harder than ever before to push himself to reach new heights. Read more>>

Ella Saul

My company was previously name Purple Panda Photography, but this name was hard for people to remember so I knew I had to switch it up. So recently I changed my name from Ashley to Ella and I knew I wanted that reflected in my company name as well. I had spent a couple of months brainstorming names, trying to find one that fit and would be memorable. Finally I decided on EllaMint Media, a name that includes who I am and who I want to be, growing to provide different elements of photography to my audience and clientele. Read more>>

Dyamond Carr

My business name is Dyamond Luxury Travel. My name is Dyamond and curating Luxury Travel Experiences is my goal for all of my travelers! Read more>>

Courtney Davis

HelioSkintrix came to me while I was pumping gas at Sam’s. I wanted a company’s name that is unique and unforgettable , resonates with me, and incorporated with skincare. When I think of unique and unforgettable, I wanted to have that name that stops individuals in their tracks. Having that “WOW” factor and being eye-catching is very important to me. Helio resonated with me because it derives from the greek word “SUN” meaning something related to light. Read more>>

Daphne Jenkins

I have always had a passion for biology and hair. One of the most common topics in any biology course is Charles Darwin and the term Natural Selection. Natural Selection is the process where organisms that are better adapted to their environment survive and are able to produce more offspring (New Oxford American Dictionary). I have always had a fascination with natural hair. It seemed like everyone wanted to become “natural” but, they were not very knowledgeable on hair care routines or products to use for their hair type. Read more>>

Rachel McBride

My business name is “Vic’s Flicks.” Vic is short for Victoria, my middle name. I got that name from my father, whose name is Victor. He grew up with a lot of the same interests and passions as me, including media and photography. He was born in Jim Crow era in LaGrange Georgia, so a lot of his goals weren’t realized due to discrimination. I see myself as carrying on his legacy and the legacy of the family that wants me to do more than they were able to do. It also rhymes, lol! Read more>>

Tara Scott-Johnson

The Suite Life Spa was crafted to fill a void in the Savannah spa industry among independent service technicians. I liked the idea of using a phrase to describe the business and using a word that had a dual meaning based on its spelling. A spa is a luxury destination and some may consider going to a spa to be “living the sweet life”. With a simple change to the spelling from sweet to suite – the brand began to develop. A few short months later, The Suite Life Spa was born. Read more>>

Giovanni Joseph

The way I came up with the name of my company is a unique story. In my opinion, the naming of my company is a classic story of triumph out of tragedy. To begin, I must first tell you the name of my company. My company is called SiskoJoe Media LLC. My company’s journey began at the tail end of a tragedy. It was back in Nov. 2020 that I discovered that my father was in stage 4 lung cancer and was inoperable. We would talk often but most of our conversation was centered around the illness. Read more>>

Lyniece Wilkes

Wutz Real came from a group of friends wanting to make a REAL impact in the entertainment industry. Wutz Real isn’t just a service it’s a lifestyle that everyone wants to be a part of. You hear a lot of people talking about keeping it REAL or people not REAL no more, the term Wutz Real is a statement that many love to answer. So you tell me WUTZ REAL? Read more>>

Yariel Carmenate

My company was named Airbrush A Million Smiles after I sat down and asked myself what are you doing and why are you doing it? A light came on in my head and instantly, I knew that reason was seeing the happiness it brings to the people who are receiving our products. Weather it is an airbrush tattoo, t shirt, or mural at the end of the process it leaves an undeniable smile on everyone’s face including myself. Read more>>

Julie Shopa

I chose to call my company Clarity Finances because I wanted business owners to have financial information that was clear and easy for them to understand so that they could use it to grow their businesses. Read more>>

Krysten Rodriguez

my offerings: To empower each individual to embrace their unique inner-nature, and embody that essence in their most authentic expression. Many Yoga practices & studios in Western culture are guiding students through a “cookie cutter” kind of experience. Teachers may often be guiding off of a script or standard sequence with no intuitive connection to the people in front of them – some even pushing participants to do certain poses or fitness oriented advancements that can be unsafe – because they’re not recognizing that each & every individual has different needs from the practice. Read more>>

Alexis Lee

I came up with the name Identity Crush Hair from the idea that the beauty and hair industries have evolved some much over the years, we have been educated in the cutting edge techniques, products and tools to curate your signature look that’s sure to turn heads and be crush worthy!!! Read more>>

Fernando Soto

I came up with the name New Digital Press because I thought that local news is still catching up to the digital era. My audience are primarily Spanish-speakers who are new immigrants in South Carolina. I had to come up with a “DBA” or Doing Business As — and decided to name it Nuestro Estado, which translates to Our State. As an immigrant myself, and one that grew up in South Carolina — I wanted people to feel pride in our new home. It was important that they had a reminder every time they said or thought about Nuestro Estado, that in fact South Carolina also belonged to them. Read more>>

Amber Goulden

I picked the name Sprinkles & Spoons because I love the alliteration in it, but it also has a hidden meaning. I have multiple autoimmune diseases, and a lot of people with chronic illnesses (including many of my clients) call themselves “spoonies.” Read more>>

Chinyere Abosi

I remember, as early as my years in middle school, developing ideas of ways to satisfy varying needs and monetizing those solutions. As a child, I sold candy and custom stationery to my peers. I sold lemonade in my front yard to people in the community. My knack for developing ideas remained consistent, but they came so frequently as I aged and experienced life, I didn’t give myself a chance to execute one before the next greatest idea popped in my head. I quickly realized I was a visionary that lacked execution. I started to write my ideas down: creating a list titled C.M.A. Visions. C.M.A. are my initials. Read more>>

Timothy Carter

I started making music at the age of 12 years old. It came naturally to me. I self-taught myself how to produce beats. As I got older, I started taking my craft more seriously. Around 2009 I started performing, and I didn’t have a stage name or producer name for myself. I tried to come up with a unique and out-of-the-boxes name, but it still didn’t feel right. So something clicked in me. I had a common and famous last name, “Carter.” Read more>>

Anton Ambrose

Ambrose Philosophy is simply named due to my own unique perspective on existence. I use my unique mind to tell stories with philosophies I believe. Read more>>

Bryan Melton

I felt that it was important to choose a name that would suggest the way we do best to be excellent! Read more>>

Michelle Cruzen-Hernandez

My first full remodeling project was from a burned home. The framing of the home was intact, damage was only done to a few pieces of drywall in the ceiling and the island of the kitchen. After speaking to my husband we decided to invest in the home and do the fixings. Everyone who saw the project from the beginning was saying how crazy I was for taking such a load of a project. After a few months, the home was finished and it was such a drastic change! So, we brainstormed and decided to call it Phoenix Construction and Remodeling because of my project. The phoenix bird is a mythical creature that after a certain age burns up into flames, but is reborn from the ashes. Read more>>

Shakeema Bouyer

When I originally launched my agency in 2012, it was originally named The Queen’s English PR – a play on the Kings English vernacular. I later rebranded in 2017 to Mattie Clay Branding & Public Relations. The new name was more meaningful to me as it created a portion of a legacy for my grandparents that had raised me since the age of 9 after my parents divorced. Mattie was my grandmothers first name and Clay was my grandfathers middle name. Read more>>

Glen Glasper

I came with the name of my firm out of a need for people to understand that what we do in business of real estate is not a game nor is it something to be taking lightly. While real estate investing is one of the top most lucrative ways to generate wealth, many do not consider all that is involved in doing things the right way to sustain a long term lucrative business. Many want to take short cuts to just make a little money here or there, but do no consider that’s all involved with creating long term generational wealth. Read more>>

Sade Mack

Coming up with the name of my company took about four days. I wanted something unique, catchy, memorable, and captured the essence of what I enjoy. Knowing that I excel in mixing classic cocktails, I wanted to use that in the name. The next best thing is what we all look forward to, Happy Hour that is! So I combined the two, and The Classic Hour was created! Read more>>

Wendy Baird – Packard

Speaking up With Wendy Baird Packard came from many places in my heart. First, let’s start with the “up” in Speaking up. I believe God has given me gifts to assist people in the areas my company covers. So when I work, I always seek guidance and direction to find the right solutions for my clients. I believe we all have gifts. We have to look up to find them. I always want to be sure my clients keep looking up, not back on past failures. I want them to continue to hold their head up and move forward toward their goals and dreams, and I want them to hold their head up, against the people who say you can’t do something. LOOK UP, Read more>>

NEW FIRE MUSIC

[Safir] This is a good question, I wish I could remember the other names we came up with. It was definitely something that was thought out for a little bit. Like a double entendre really, we were searching for that new fire music and maybe in the future we’ll be producing some… Read more>>

Shari Thornes

I came up with the name of my company because I realize there’s so many women especially in these times that are naturally the head of our households. Physically, mentally, and most important financially. I also realize the high demand for other women wanting to start their own businesses without the proper knowledge so I created a space to teach show and grow! Read more>>