One of the most creative parts of starting something new is finding a name and it’s also one of the most challenging. Below, you’ll find the stories of how various successful brands, creators and entrepreneurs came up with their names.

Teri Carter

I knew I wanted something that was meaningful and broad since I don’t just make cake or cookies. I also did not want it similar to other bakery names or have my name in it. A good friend of mine Sarah was sending me different ideas for about an hour. With each name we thought of I would google to see if it existed anywhere in the United States. Read more>>

Jamie Loveridge

Soft Hands Horseback Riding, LLC was chosen because I wanted something that worked for horseback riding and equine massage. The term “soft hands” is used in the equine world as a way to help riders learn to be gentle on the horses mouth and to be kind in cuing the horse. Read more>>

Hakika DuBose Wise

One of my first customers was Bobbi Brown of Bobbi Brown cosmetics. I was intrigued by her story and took a deeper dive into how she built her brand. I realized that when you make something after yourself, it really makes it yours. I knew that along the journey , people would attempt to mimic my concept, but one thing they couldn’t do was take my name. Hence the business called Kika Stretch Studios. Read more>>

LaKeshea Mims

I actually had narrowed it down to 3 names and decided to use the one that also included part of my name. To make it unique to me. I have a few nicknames. Keesh is one of them. I thought Keesh’s Sweet Treats & Events was perfect. People seem to remember it easily. Read more>>

Chaterria Perry

I came up with the name of my company as I wanted the name to reflect what I enjoyed most about photos and photography, which it is that keeps memories alive. Read more>>

Julie Josue

I came up with the name 1804 Kremas &Epis because both products are originally from Haitian cuisine and I wanted people to know more about Haiti and plus the Haitian independence is the year of 1804 . Read more>>

TOCCORA Foote

The name of my business when I originally opened was SKINTIMATE TOUCH ESTHETICS. However, I was not aware that there was a trademark on the word “SKINTIMATE” until they sent me a cease and desist letter because my business was driving more traffic to my website than theirs! Lol So I wanted to create a name that would stand out but I also have a sense of humor as well. Read more>>

Kruti Chaliawala

Rudra Recommends is a combination of two things and yet entails other meanings. The combination being (ru) from (Kruti) and (dra) from (Deependra), it also is one of the names of a deity in the Hindu scripture meaning ‘the roarer’. Read more>>

Hannah Ashton

The name Dream Daily can be looked at in two ways. One is obvious, to dream every day. Especially on a tough day, it can be hard to find inspiration. However, I wanted my brand to highlight how a little daydreaming can lift your spirits and help you see the light at the end of the tunnel. Read more>>

Lindsay Fletcher

Strong Happy Blonde started as an Instagram account where I told my mental health journey through post partum depression and anxiety. I shared what worked for me, what didn’t, and daily struggles, etc. Reading my bible gave me hope, and exercise helped change the chemistry in my brain, so I started sharing more and more about those two things. Read more>>

Lisa Forbes

Not long before I decided to go out on my own, I went on a girls trip to Colorado and happened to be there when the Aspen trees were in their beautiful golden season. At one point I was in the middle of an Aspen grove. It was completely silent, peaceful and stunningly beautiful all at the same time. Later on that trip, I learned that Aspen trees are one of largest living organisms in the world because their root system connects all of them together. Read more>>

Chelsee Karnes

My name is Chelsee, but my entire life my mom has called me “Doug”. When she’s mad or angry with me she calls me “Douglas”. She calls my twin sister “Toby” and her actual name is Chassiti. Read more>>

Victoria Collings

When I first started my business my biggest client was a record label. When I talked to my family about the direction that I was wanting to go, my dad suggested that I call my business “On Cue” as it related to music, but also because Q is the first letter of my son’s nickname. Read more>>

Kandace Walters

I absolutely love the pattern Gingham its a classic pattern worn by Jackie Kennedy who is a total fashion icon. I am also the Glam Squad I love doing hair and Makeup so the two names just work together. Read more>>

Aaron Huentelman

The story of Go Big or Go BBQ comes from my mom, but also involves my papa, and Zoolander if you can believe that. When we signed up for our first bbq competition in 2014, it felt more as a joke and just something to do. We signed up under the team name “really really ridiculously good looking”. Read more>>

Kiwayne Morrow

I came up with the name of the company when I was talking to my therapist and was trying to make business cards and etc. I was finding myself struggling with coming up with slogans and catchy sayings to promote my business. My therapist provided me with some homework to see if the original name “KREATIVE KOLOURS BY KAM” Read more>>

Josey Depew

The name of Graceful Leo Designs stems from a couple things. First, let’s talk about the Leo part. As it may be obvious, Leo is the zodiac symbol for July-August birthdays. My birthday is August 19th and is kind of a special day. Not only do I share it with two other family members, but it is also the wedding anniversary of my great grandparents. Read more>>

Jami Maudlin

When my husband and I were talking about starting a tour geared toward women, I knew I wanted it to have shopping involved – I love to shop local. Since we live in Savannah, where we have an open container policy, my husband also wanted to include drinks while the ladies were shopping. I took shopping and sipping and came up with the name Sip n’ Shop Tours; we have since trademarked the name Sip n’ Shop. Read more>>

Latasha Melody

In 2021 Latasha Melody and D Kirk Kv started a record label that was named after her. They wanted to let people express themselves and show their amazing talent that he/she was hiding from the world. Read more>>

Acenette Gonzalez

Maravilla Cacao translates to Marvelous Cacao in English. When creating my company’s name I didn’t want to add my name to it as many chocolatiers do. I wanted my product to speak for itself, what better way than calling it a marvelous product. When I first got into the chocolate industry it always amazed me how beautiful chocolate could be and I know many time my customers are in awe, so that is how Maravilla Cacao came to be. Read more>>

Christy Fuller-Flyntz

We named our winery White Tail Run Winery due to the damage from deer the first year we planted our grape vines. That first year (2003) was a rough one due to the deer eating the vines down to the ground. Read more>>

Allyson Ragonese

Our mission began with the purpose behind the name. When we first began this journey in 2020, there were only a small handful of picnic companies. Most of which offered themed packages to choose from. Read more>>

Lily Quinn-Hendrick

My legal name is a huge melting pot of family names. I knew I would change my name quite a bit when I got married, so I wanted a way to keep my family names and honor my loved ones. I made the business name El Events (pronounced like the letter “L), which are my initials, but also the name of my late grandfather. It felt like a nice way to honor my family while making them proud. Read more>>

Jermaine Clark

THE HAIR BEAR!!! I know right it’s a odd name kind of childish but innovative I know! Lol Well if your thinking that then You already half way know why I chose that name, Because THATS ME!!! I chose that name because I wanted my business rebrand to describe me and who I am in totality! I’m a fun, goofy, loving, passionate, childish but very mature hairstylist who believes that Good energy is everything! Read more>>

Carlette Sewell

I love this question… the name of your company is who you are. For me, I want to create legacy. Something that will hold value and touch many lives along the way. I needed my name to be known but also catchy. I asked my friends and family for ideas for weeks, I researched other names to verified if anything that I came up with was taken, and a few were. This part of the process was crucial to me, which made me so anxious. Read more>>

Darnell Brock

Winter 97 has been a name that me and one of my co-owners have always had in the back of our minds. I’m talking about it goes back 8-10 years easily. We just didn’t know how we were going to utilize it. in 2014 we moved to Los Angeles chasing the music dream as many do. Read more>>

Keisha Fullerton

I went thru a rebranding process several years ago, wanting to differentiate myself from several brands (at the time) who used a similar name to my previous (K.Renee). The desire was to have something unique that spoke to what the company was. I researched synonyms for clothing and Raiment resonated with me the most. Read more>>

Rodesca

The name ‘Rodesca’ originated by taking the beginning part of both of my last names and combining them together. In a way it seemed symbolic- putting together two things to create one. Read more>>

Suzette “Su” Bourgeois

A lot of people don’t know this, but I am named after one of my great grandmothers. Suzette is the French version of Susie; my grandmothers name was Susie. The line is named after myself and my grandmother as a way of paying homage, without her of course I wouldn’t be here. Read more>>

De’Brittney Lawrence

I named my business after myself. When I graduated Cosmetology school in 2011 I would work from home. Part time. The first name I had was DbsPlace. As time went along and I moved into a suite I changed my name to DB’s Hair Studio. After two years I Changed it again to DB’s Hair Salon. Read more>>

Erin Erger

The name Charming Magnolia came from the influences of South Louisiana, where I grew up. The house I grew up in had beautiful magnolia trees and so did both of my grandparents houses. I always found them to be simple flowers but oh so beautiful, which is how I believe my jewelry is. Also, the magnolia is that state flower of Louisiana, so it was also a way to pay homage to the state I grew up in, which has such a vibrant culture. Read more>>