One of the most creative parts of starting something new is finding a name and it’s also one of the most challenging. Below, you’ll find the stories of how various successful brands, creators and entrepreneurs came up with their names.

Jacqueline Courtney

I always love telling the story of how my husband and I came up with the name of our business! I’m a big believer in signs, and when brainstorming, I feel like that’s exactly what we got. We knew we wanted to incorporate the word “stem” somehow being that our business was centered around flowers and wine—both of which grow from the ground—but because so many other flower shops used it as well, we started exploring other languages. During this same time, we were blessed to welcome our second child, Stella, into the world. Soon after she was born, we discovered that the word “stem” in Italian is stelo—so similar to Stella! Once we knew that, it was the only name that felt right. Read more>>

Joseph Stone

When naming our companies, we wanted the names to resonate with the unique experiences we aim to deliver to our customers. ClickPrintHome.com is inspired by our vision of revolutionizing the way people think about home construction. Imagine building your dream home as easy as “click, print, home!”—a seamless process where advanced technology meets simplicity. Our mission is to eliminate the stress and complexity traditionally tied to homebuilding. With 3D printing, we turn innovative designs into durable, sustainable concrete homes in a fraction of the time. The name reflects this streamlined journey, showing our commitment to making the extraordinary feel effortlessly attainable. Read more>>

Tena Lampkin

The main reason why I chose Tri-County Mobile Phlebotomy Services is because I wanted it to resonate with my target demographic, either by speaking to their needs, aspirations, or cultural preferences. I believe a well chosen name can instantly connect with your community and build trust. Read more>>

Mariko Ladrillono

People often struggle with pronouncing my business name—Nine Kole. It’s pronounced as “Nine” (like the number) and “Kole” (coal-ay, not Cole). Kole is a fish endemic to Hawaiʻi and one of my favorites to catch and eat. Read more>>

Daphne Alvarado

I have a degree as a doctor of medicine. Throughout medical school, I have always baked. I started posting my baked goods online and needed a name. “Dr. Doughlittle” was born as a combination of my passion for medicine and baking. Read more>>

Chris Eversley

It started with my own journey. As a former athlete transitioning out of professional basketball, I felt like I was entering “overtime” in my career. I needed to find new ways to apply my skills and passion, and I knew I wasn’t alone. Many athletes face similar challenges when they hang up their jerseys. Read more>>

Jessee O

“The story behind my brand name wasn’t easy, and I lost many nights of sleep over it. Like many creatives, I struggled with finding the perfect name that truly captured what my brand represents—who I am and what I’m delivering. The name has to resonate not only with me but also with my audience, and the fear of launching something that doesn’t click or isn’t reciprocated the way I envision it can be paralyzing. I’ve heard my brand name described as amazing and catchy, and I’ve also heard it’s cheesy. Read more>>

Jessica Chesson

When I started thinking about naming my brand, I knew it had to be something meaningful—something that would carry both history and legacy. The idea came to me one evening as I sat designing at my parent’s dining room table. Creativity flows through my veins quite naturally by way of my ancestors. I come from a long line of business owners, innovators and creatives but two in particular stood out: my grandmothers. Read more>>

Rene Cizio

The name of the website Middle Journey comes from a quote in Dante’s Inferno. “In the middle of the journey of my life, I came to myself in a dark wood, for the straight way was lost.” Middle Journey is a solo travel blog; as a female traveler, I didn’t start travel writing until I was in my 40s. While I’ve always been a writer and a traveler, combining the two never occurred.  Read more>>

Rose & Melissa Irrgang

LadyGrass was born on a family vacation in Saginaw, MN. Over watermelon, amidst laughter and tears, conversations turned to the recent death of our mother, Rita. It was bittersweet; her absence was felt in every shared memory, yet it was also a time of connection and remembrance. As a joint was passed around, ideas began to flow, intertwining our grief with creativity. Read more>>

Tyson Whitney

I really wanted to position myself as a partner to musicians and business’. Maybe more like a sidekick, and I was snowboarding with my friend, the person who actually designed the Short Round Films logos, and he said ” Why don’t you name it something from Indiana Jones or something, you like that don’t you?”. Of course I like Indiana Jones, and he mentioned Short Round and I loved it. It was perfect for what I’ve been aiming to do. Short Round Films is the perfect sidekick for your business. Read more>>

Emily Bowerman

The Blood Countess Aesthetics, I’ll admit, is a strange name for a business in the beauty industry. I wanted my Aesthetics business to reflect both the gothic style & the dark beauty that lies beneath the beauty industry. These days you see too many white washed walls & pink frilly traditional salons for the common folks. I’m not here for that. We exist for the dark, the mysterious, & the Macabre. We exist for the groups of people who feel they are rejected by society; for the dark, the strange, those who feel they do not fit simply because they love the macabre & show in their style with makeup, clothes, & music tastes. The gothic community is ever growing & I wanted to create a safe place for the community that I belong to to come & get a rejuvenating facial, a wax to maintain body hair, or learn about beauty without feeling judged. A safe space for the Strange & Unusual. Read more>>

Marisdey Iglesias

I wanted a name that was memorable, connected to my culture, and reflected the warm, welcoming experience I aim to create with every cup of coffee. As a Cuban-born Miami native, I grew up immersed in a culture where cafecito is more than just coffee—it’s a ritual. In Miami, the sound of a cafetera brewing signals a moment of connection, especially at 3:05 pm, our unofficial “cafecito time.” It’s when employees gather to share stories, recharge, and bond over that perfect shot of espresso. I wanted my brand to capture that same sense of community and tradition. Read more>>

Amy Walker

Amyteur Hour stems from a mix of wordplay, transparency, and a reminder to never take myself too seriously. I wanted my brand to feel approachable and accurately communicate my journey as a home chef who is continuously learning. It blends my name, Amy, and the word “amateur,” reflecting my belief that you don’t need professional training to create something delicious in the kitchen. I purposely left out references to “cooking” from the naming convention to allow future room for growth. I want to be able to expand the brand into baking, latte recipes, and more. Amytuer Hour reminds everyone to embrace imperfections, have fun with food, and prove that, with just a dash of patience, anyone can cook. Read more>>

Jordan Baeckman

The reason I chose the Rock Rose is that, despite its delicate, tissue-paper-like petals, it grows in harsh conditions, often without a traditional root system. It symbolizes endurance, determination, and strength, which I believe align closely with my own values. I’ve always admired how something that appears so fragile can thrive in adversity, and I strive to embody that same resilience and ability to overcome challenges in my own life. Read more>>

Kristi Mchenry And Brooke Oaks

We called it “Riot Dance Fitness” because we are rebelling against what society says fitness is supposed to look like. Your gender, size, shape, color, dance ability, none of that matters within a Riot Dance Fitness class. We found ourselves frustrated with the industry standard. We knew we needed to be BOLD if we were going to disrupt the market, and needed a name that matched that energy. Not to mention we absolutely LIVE for some rebellious branding. XX Read more>>

Akim Toure

My best friend and I were having a casual conversation about business and life when he asked me the name of my photography page. At the time, I was taking a photography course and learning about shutter speed, which inspired the name “Shutter Flicks.” The concept felt fitting, as the shutter plays a crucial role in determining how the final “flicks” or photos turn out. The name resonated with me and captured the essence of my growing passion for photography. Read more>>

Amber Kennealy

I named my photography business, Ace Photo Co, after my beloved yellow lab named Ace! I chose to name my photography business after Ace because he’s been my constant source of inspiration and joy. Just like how he brings light and positivity into my life, I aim to do the same through my photography. Naming my business after him is a reminder of the love, loyalty, and creativity he inspires in me every day. Read more>>

Britt Young

“The Sweetish Chef” is more than just a cute play on words. It’s the perfect name for what I do, for more than one reason. Growing up, and well into my adulthood, my siblings and I always called my mother “The Swedish Chef,’ (referring to the character from the muppets). Not only was she Swedish, but she was pretty funny in the kitchen. It was chaotic, messy, and loud…but the food was always amazing. Read more>>

Fran Salmons

It came to me at church one day. Asher was one of the most beloved tribes in the Old Testament. The spirtual name for Asher is “happiness.” An anchor is used as a symbol of hope in Jesus that gives us stability and steadfastness in life. Being anchored in your faith is so important in a marriage. And so Asher and Anchor was created. Read more>>

Chris Brewer

The idiom “Cloud Nine” has stuck with me since I was a child. It was always something to aspire to— a personal challenge. I am also a sucker for a good alliteration. So Nimbus Nine was born. Read more>>

Cierra Davis

The SparkleBrat name came from my music and the doll trend. I wrote a song in late 2019 called “Sparkling”. The song basically is about looking good being a baddie with the hair, nails done and jewelry on. Brats as everyone know are the more urban and hip version of the barbies. Very cute and fashionable. I love sparkle so I refer to the beauty of my nails as something flashy and dazzling like something sparkly. So I put them together and created SparkleBrat. Read more>>

Alanna Doherty

The story behind my company name, Urban Plant Theory Designs, reflects the heart of our mission. I wanted a name that would not only stand out but also spark curiosity and conversation – make people ask, “What does it mean?” The core goal behind my company is to highlight the vital role plants play in our lives and ecosystems. Without plants, we simply wouldn’t exist. Yet, especially in urban areas, we often neglect and harm these essential ecosystems with chemicals and unsustainable practices. Read more>>

Khadija Harris

The story behind More to the Chair is truly remarkable. It all began when a young woman came into my space, referred by someone who didn’t even care for her—which made her visit all the more interesting. As she sat in my chair, she began sharing her hardships and how she ended up where she was. I listened and poured into her, offering words of encouragement. Read more>>

Erinna M. Hinds

I have been in ministry for over 20 years and most people who know me know that I am unapologetically a Christian minister. Throughout my ministry career I have counseled dozens of engaged and married couples, as well as helped some reconcile who were on the brink of divorce. I have always considered marriage honorable, sacred and a lifelong commitment, which is why I was devastated in 2015 when I found myself ending a 7-year-long emotionally and mentally abusive marriage. It was through my own traumatic divorce journey that I discovered just how misguided and dangerous some of the teachings around divorce are in the faith community. Read more>>

Jill Helt

The inspiration behind our brand name, NB REAL ESTATE Co, stems from a deeply personal journey and a profound realization about the true purpose of our work in the real estate industry. Back in September 2024, I made the pivotal decision to commit to real estate full-time. It was then that I knew we needed a brand name that genuinely reflected our vision and the transformative experiences we sought to create for our clients. Read more>>