One of the most creative parts of starting something new is finding a name and it’s also one of the most challenging. Below, you’ll find the stories of how various successful brands, creators and entrepreneurs came up with their names.

Lisa Hagenbuch

I was working with a business coach on taking my business from a hobby I was growing while raising children into a sole proprietorship. Read more>>

Michelle Robinson

My nail polish brand started as a desire to help my mom find nail polish she could enjoy, yet turned into our legacy brand, Inspired by my mom but named with intention and purpose! Read more>>

Heidi Mueller

I started out as The Vintage Pyro. I made candles on the kitchen stove and then moved into the basement as I expanded. My love for all vintage items, recycle/reuse and FIRE is how I came up with the name. Read more>>