One of the most creative parts of starting something new is finding a name and it’s also one of the most challenging. Below, you’ll find the stories of how various successful brands, creators and entrepreneurs came up with their names.
Darrius Johnson
Myself and my brother Kevin, also known as “Dough,” decided to take recording music and creating music videos seriously. One of Dough’s mentors told him that he needed to create a label for his music, and he approached me with the idea, and I was on board. Read more>>
Makayla Ketter
My social media brand name, Boughetto, perfectly encapsulates my unique personality. I incorporate slang into my language and I indulge in the finer things in life. Read more>>
Tiffany Astle
Naming penelopePR was honestly the hardest part of starting the business. I had so many names (of course, I can’t remember one of them now!!!) and every time I thought I had found “the one” I would Google and it would already be claimed by another business that couldn’t be more different from what I wanted to create. Read more>>
Alec Whitaker
In the time I’ve had being in RALLY I’ve spent a lot of time on everything it needs whether it’s the music, the merch, the advertising, the branding, performing, you name it. Read more>>
Victoria Carrington Chávez
As a multicultural woman I’ve seen the magic of blending cultures to create connection. I wanted a business name that reflects the power that thrives when you move between the intersections of identity. Read more>>
Jessica Bentley
After I graduated with my Bachelor’s Degree, I got a job working as the Restaurant Accounting Manager for PIER Restaurants on Pier 39 in San Francisco. Read more>>
Jennifer Hanna
After many morning meditations and prayer, I found a verse discussing Ash and Vine in relation to the cycle of life. I loved the simplicity and flow of the words and knew I wanted “something” and “something” Botanicals that would emanate earthy+raw+organic+pure. Read more>>
Saundra Marcel
Design Minded was established in 2008 with the vision of bringing together design and thinking into a “mindful” studio practice. Throughout my career I’ve always been conscious of putting great care into developing the meaning and intent of the work. Read more>>
Nathalia Rojas
Naming our brand was indeed a journey filled with contemplation, inspiration, and a deep-rooted desire to reflect our values and mission. When Marcela and I embarked on this adventure, we knew that we wanted a name that encapsulated our vision of creating snacks that not only nourish the body but also evoke a sense of comfort and familiarity. Read more>>
Brenden Scott
As a large person, it’s often hard to find cool clothes, so I essentially started with the idea of making cool clothes for big dudes. I’m in my late 40s, so the most influential styles of my youth were early 90s rappers and skaters. Read more>>
Tracy Young
The Plairent is a play on words “plant parent” and was established years before I started the company. As a plant lover I would talk to my house plants and family members would ask me if they would talk back to me. I likened myself as the plant whisperer. Read more>>
Anna Narinian
Our journey to find the perfect name for our brand, D’CARAMEL, was a blend of humor and determination. We started with practical considerations, aiming for a name available as a domain and for trademarking. Read more>>
Sarah Dean
Oh my goodness! This question always brings a smile to my face. While The Midnight Post was launched really in 2021, the name idea was formed at the start of the pandemic. Read more>>
Tamika Smith
My company is called Eyekhan Studios which is a play on the work “icon” (*īˌkän). Prior to me starting my business, I was having prophetic visions and dreams of projects. Read more>>
Brian “Goldy” Goldrich
Naming BeeHive Productions is a story close to my heart. Back in the mid-’90s, I was navigating the college radio scene, trying to carve out my place in the world of music and entertainment. Read more>>