One of the most creative parts of starting something new is finding a name and it’s also one of the most challenging. Below, you’ll find the stories of how various successful brands, creators and entrepreneurs came up with their names.

Juanita Thomas

When coming up with a business name , I feel like the business name should be very meaningful. So when you’re asked about how did you come up with it , you will be able to explain it because it’s apart of something meaningful in your life. Read more>>

Nicole Cowan

My business, Sweetellabella, is named after my daughter, Elizabeth. She’s been my inspiration since she was a baby, and her presence in my life has pushed me to strive for greatness. Read more>>

Verniese Moore

Vie Lorie is derived from my first and middle name Verniese Lorielle. I believe it has a very elegant and luxurious sound, which represents the brand well. Read more>>

Claudia Miles

The 3D Skin Studio had several names before I arrived here. ‘3-Dimensional Skin Studio’ initially referred to the layers of the skin. However, on a more profound level, ‘3D’ prompts us to consider the skin from various dimensions and to approach the individual holistically. Read more>>

Casie Danenhauer Humble

Funny enough I have a brother-in-law whose livelihood and career is based solely on naming things! Companies, brands, products… you imagine it and Liam Humble has named it! Read more>>

Ebonie/Marjorie Commey/Vandy

Whimsical Utopia is more than just a name. To us, it is more of a lifestyle. By definition, whimsical evokes playfulness, unpredictability (in a good way) and light hearted. Read more>>

Brittanee Brown

I have always been an athlete my entire life so conditioning and training have always been a part of my training routines. I had never really taken training seriously until the loss of my auntie. Read more>>

Amaja Austin

When I very started my business in my high school years my original name was Sisters of Kolour. I wanted to let other women of color know that everyone is accepted and beautiful. Read more>>

Nicole Brooks

When I was thinking about the name for my company, I wanted something that represented me, while feeling different, but also incorporating the purpose of the business into the title. Read more>>

Charlotte Vaughn

Made Up and Cuttin’ Up- The name actually came from my best friend’s mom when we began a Youtube channel from the get go. Read more>>

Chrishonda Smith

The name of my brand is Visually Speaking. I came up with the name Visually Speaking because it was the perfect marriage between my passions, writing, performing, and photography. Read more>>

Monique Johnson

Whenever people hear the name, Hurt2Healed Apothecary, I think the first reaction is confusion. Many people don’t know what an apothecary is, so I love to use that time to share my story and how the name was birthed. Read more>>

Estefi Ramirez and Meijun Cai

We went through a fun and collaborative creative process to come up with the name of our company & creative studio, TakeThree. Read more>>

Thaddeus Hoffman

The company name SibKin Family Apparel & More was intentional and a very important decision for me. Originally, I had the idea of offering affordable apparel for big & tall men. Read more>>

Pacha Vang

My business name is PV’s Closet and originally, the Instagram account was just to resell gently used clothes and jewelry. Six months later, I moved to college to pursue my career in business Read more>>

Travis Bird

Discovering a name that fits just right is a very difficult task. There are many things you must take into consideration and plan for the future of how you present yourself or want to be seen. Read more>>

Amalia Ehrmann

When coming up with a name for my business, I had so many ideas and ended up with a list of at least 8 different names. Read more>>

Lisa Washington

Endless Love really speaks for it self my parents initials (Elton)&(Loretta) Read more>>

Katy Turbeville

Once upon a Time, long ago, 2007 to be exact, I met my husband while in college and we set out to be on an adventure. What is an Adventure? Well Webster defines it as: Read more>>

Brianna Ingemi, Courtney Cooper

The inception of “Trash Artists” traces back to when Courtney was asked to design a USC thesis film. The project was a short horror film exploring the relationship between a hoarding mother and her daughter. Read more>>

Lynn Bittorf

My name is Lynn Bittorf. Growing up my last name was mispronounced more than I thought possible. To me it seemed like a simple enough pronunciation… “Bitt” + “or” + “f” I’ve heard “Bittor-off”… “Bittor-eff “… and a personal favorite from the people who thought they were funny “Bitt-off”… “Lynn Bitt-off more than she can chew”. Read more>>

Sarah Swope

When I had the opportunity to start my own business, so much had to be done to start up! I had to place my first color order, buy furniture I needed to fit into my salon loft, reach out to my clients, and most importantly- choose a name for my business. Read more>>

Sivan Harary

I have two business ventures at the moment: one for process work, and one for art workshops. My first business is Pulse Process Consulting, specializing in process improvement and project management. Read more>>

MJ Hopfensperger

In addition to my business, I pursue acting. I also have many other creative hobbies and pursuits that are an important part of my life. Read more>>

Groundwork Doe

The name Plussahz came from always saying 100 in 100 out Meaning a positive outcome You get what you put in, and that’s a plus To see the results come out great. Read more>>

Bryan Godfrey

I live on Mango Blossom Ct. and I started my first hives in my backyard. I decided on Mango Blossom Apiary Read more>>

Kat Wiggins

In 2008, my ex husband Erik and I opened a little custom art frame shop in our Atlanta neighborhood called Candler Park. Compromising is key in owning a business together. Read more>>

Warren Caracciolo

We are a photo-video company and when we started the business we knew we didn’t want to use our name like everyone else. Dustin Weiss Photography, Steve Braglio Photography, John Wirick Photography… Read more>>

Dawn Jackson

So how do you capture in a name a faith-based life, leadership and spiritual formation coaching business that endeavors to take people outside to encounter God and discover who they are and what they want to live for? Read more>>

Carlisha Duffey

The Girl Cave Studios, by name, was inspired by super heroes. I was watching Arrow, Supergirl and plenty other Superhero shows. One day, the name prior to GCS, no longer fit the vision that the business was evolving into. Read more>>

Laurie McCracken

Before opening Baby Fox Academy, I was a public school teacher for about 20 years. During that time, I taught Kindergarten through 3rd grade, as well as served in many other positions. Read more>>

Pete Potente

The name of my firm is my last name, but I didn’t choose it for that reason. I always say that I wish it wasn’t my last name because it places too much focus on me instead of my team. Read more>>

Sonia Bhalla

I named my brand Life is Lemonade, because at heart I am an optimist and believe that you can make the best of any given situation if you are adaptable and resourceful. Read more>>

Haley Prochaska

I wanted our brand and business name to really represent our products and what they would mean to our customers. For me, burning candles always created such a peaceful and homey feeling and that’s something I wanted to convey with our name. Read more>>

Cate “crispy aura”

The name ‘Crispy Aura’ was inspired by a random compliment from a stranger. During a late-night grocery run, someone quickly passed by me and said, ‘I like your aura, you’re a little tired right now but your aura is really crispy, very nice,’ then walked away. Read more>>