One of the most creative parts of starting something new is finding a name and it’s also one of the most challenging. Below, you’ll find the stories of how various successful brands, creators and entrepreneurs came up with their names.

Shea Leary-Osgood

My company is called SLO Esthetics. Interestingly, the name came quite naturally to me since it’s based on my initials, Shea Leary-Osgood (SLO). Read more>>

Robin Murphy

When I first started thinking about starting a permanent jewelry business, I was making a list of all things that had to do with permanent jewelry. Read more>>

Adriana Garcia

A came up with the name of my business when I was thinking of my menu. I knew I wanted it to be a fusion and I also had an idea of it being a lot of options that had not been done before on fry bread. Read more>>

DeNeisha Phillips

Naming my business was quite a challenge, lol. Every time I thought I had found the perfect name; it was either taken or the necessary platforms were unavailable. Read more>>

Shanita Dildy-Goings

My stage name is The NubianBaddGoddess, but there is no way for you or anyone else to understand the layers of my self-given name or the journey it took to choose this name. Read more>>

Allison Lee

When I first started making pennants, I was going to work during the day as an elementary PE teacher. I would come home, spend time with my family, and then after I put my son to bed I would break out the felt, scissors, and sewing machine. Read more>>

Dr. Michline Brice

While matriculating my PhD, I decided to pursue locs and makeup to help with expenses of school. I always knew I had a creative side, and so wanted to explore more about it. Read more>>

Syrie Roman

When I started my company I knew I didn’t want it to be named after myself or the specific services we provided. I wanted to sound chic but approachable, and trustworthy without being too braggy. Read more>>

Caroline Malloy

When people ask about “The Write Malloy,” I always say that no one told me that you shouldn’t make your business name a pun! I like to think it didn’t work out too bad, but it is good advice. Read more>>

Samantha Morgan

When I decided to leave my full-time career as a journalist to start my own media production company, I assumed the best thing to do would be to operate under my name. Read more>>

Kiernan Slater Patusky

In some ways, naming a business located on a farm that has been a part of the family for more than 300 years is easy. Choose a classic geological feature that predates it all: Slater Run. Read more>>

Ayako DeRuby

Alchemy is defined as the process of taking something ordinary and turning it into something extraordinary, sometimes in a way that cannot be explained. Read more>>

Carlos Perez

The name of my company is Prime Vice Studios. Prime comes from primary or primal, It represents what is instinctual and natural. Vice as in that something that grips you and you can’t live without. Read more>>

Lauren Korte

Raising Tiny Tots was born to fill a creative void I had been missing but it has since grown into much more than that. When I first attempted to create a name I quickly realized every name imaginable had already been taken and used on Instagram. Read more>>

Lauren Tongco

“Mirth MUA” began its journey when I was just 18 years old and stumbled upon the word “mirth” in the English dictionary. Discovering its meaning – happiness through laughter – sparked a profound curiosity within me. Read more>>

Kaniz Hossain

There’s a bit of a journey before we get to the name of my platform, so let’s see how short and sweet I can keep it. I’ve been writing poetry for more than half my life now but it started as a hobby for me at 12, in my middle school social studies class. Read more>>

Kendra William

In 2020, after reading The Artist’s Way, I started doing morning pages, writing three full pages in a stream of consciousness journal. Read more>>

Gizaine Cajuste

My business name is SOLOSO LLC. Since I was a little kid I have a passion for humanity. As I get older the thought of giving back remains one of many things I wanted to do. Read more>>

Patrick Smith

We have had our “forge” going on 19 years. Once Patrick began forging knives to sell it was time to give the forge a name so customers could easily find and recognize us. Read more>>

DK Davall

The name of my Company is Dove Owl Films which is a play on my last name Davall. The two birds not only pronounce my name exactly, it’s also a perfect representation of what we’re about. Read more>>

Mary Minchella

Sorella is Italian for “sister” and it was my sister, Gina, who was instrumental in prodding me to move forward with my business idea, and she came up with the name. Read more>>

Nicole Pineda

When I thought about naming House of Petalis (pronounced pet-a-lease), I thought about my floral influences. This includes the major fashion houses, museums, nature, architecture, color, and frankly anything that houses art, recognizing art as a whole is subjective to the viewer. Read more>>

Payton Hicks

Oh boy! I have had names upon names for my Salon and Spa written down, filed as business licenses along the way (for the ones that I really thought were the one), and logos mocked up. None of them has felt as right as the names that I have now. Read more>>

Naz, Jacqui, Maryam Samenipour, Plonka, Sameni-Pour

We wanted our company name to be more than just a name. We wanted it to represent something. We all love science and that’s how we came upon endolith. Read more>>

Raya Allen

My grandmother, the inspiration behind my company, was my dearest friend. She believed in the goodness of people, always saying that “People are just trying the best they can.” Read more>>

Salvador Zamora

Though I’m listed and known as a designer by my legal name, I’ve also taken on the stage name of “Suavecito” and often credit my work as Suavecito Sound Design or Suavecito Productions. Read more>>

Joseph Klos

It’s funny how we came to our name as me and my wife, who is also co-owner of our business, went through a few different names before deciding on what was in front of us. Read more>>

Nancy Martinez

“Ni de Aqui, Ni de Alla” (Neither from here, nor there) This small phrase is what I think of when people ask me “where are you from?” My response proudly is, Aurora, IL but then the dreaded question is asked again, “but where are you from?” Read more>>

Michael Jasper

Family is everything to me so it’s important that whatever I do reflects positively on my family name. LaNaMa films derives its name from the first two letters of each of my children’s names. Read more>>

Serena Lourie

Coming up with a name is hard! We didn’t want to name the winery after ourselves which is often done in the wine world because if we sold the brand we would lose our name. Read more>>

LaShondra Hubert

“I founded One:11 Studios in response to the burgeoning community of content creators in Atlanta and my own experience as a content creator. Read more>>

Amanda Alvarez

Despite alternative assumptions about what the name might mean, “Twice On Sunday” is a simply part of an expression used in show business. Read more>>

Amy Burnett

I loved to watch sports growing up! In South Dakota, we did not have an NBA team. I remember always watching the “Showtime” Lakers play and I was a huge fan! My favorite player was Earvin “Magic” Johnson. Read more>>

Nikel Chism

When I was thinking about what to name my business I didn’t know exactly what to call it at first, I definitely needed something that would be different that nobody had. Read more>>