One of the most creative parts of starting something new is finding a name and it’s also one of the most challenging. Below, you’ll find the stories of how various successful brands, creators and entrepreneurs came up with their names.

Justin Shoman

When I first started offering consulting services, I had no business name. My first client was a public media station. I’ve always been passionate about music and public media so I wanted something reflective of that. Meanwhile, the business works exclusively with organizations focused on social good, primarily, social enterprise and nonprofit organizations. Read more>>

Amanda Evans

Our name came about very organically. We are a fourth generation traditional row crop farm. Our first test plot for the hemp we planted outdoors. Our hemp plants were surrounded by our cotton crop, and Cotton Patch Hemp was born. We now grow all the beautiful ladies in a greenhouse where they get the controlled environment this plant needs to thrive. Read more>>

Alejo Vega

The name of my Productions company “ McPree Productions Films is a funny one actually. While the name McPree sounds like a name of Irish origin it is totally not an Irish name. Which I get a lot of when mentioning the name. I always get the question “Are you Irish?” To which my response is “No I’m Cuban”. Read more>>

Anthony Sabia

From late October 2015 until the night of December 10th I must’ve typed in 1,000 different domains trying to find something that would have an impact the second you saw it. I tried every possible combination you could think of with “420” in it. There was literally nothing left to pick from and I was convinced that ship had already sailed. Read more>>

Carolina Hernandez

I am a Navy veteran and during my time on active duty I had the opportunity to deploy and visit different countries all over the world on board USS Pearl Harbor. When I got out I enrolled at The Art Institute of CA-SD to become a Fashion Designer and once I graduated, I created my brand “Veteran Couture” which is the combination of my military background and my creative skills as an artist. Read more>>

Briana Zalamar

“BrooklynBabyBri” simply came from the origin of being from Brooklyn, New York. Alongside of having a baby face and “Bri” being my nickname. Once you put that together, you have BrooklynBabyBri. Whenever people would see me they’d say “There goes BrooklynBabyBri”. The name alone compliments me well! Read more>>

Tirzah Bonus

I always giggle at how simply the name of my company came to be. One day I was aimlessly drawing in my sketchbook and I heard my two goats, Ziggy and Zuri, asking for attention outside. At the time I was still trying to figure out what direction I wanted to go, as far as being a skincare business, and it just clicked. I make goats milk soap, I have two goats, and our house sits on two acres. Read more>>

Fernan Sunglao

People always ask me this and ask how to pronounce the name of our brand so I finally want to explain. In 2020 during quarantine I cooked a lot of home cooked meals and took pictures on Instagram of food I’ve made during the pandemic. I made a highlight collection of all the food pics I had and named it “FÜD”, my take on spelling “food”. After creating that highlight collection on my feed I thought of other words you can use in that spelling because the “Ü” reminded me of a happy face. Read more>>

Hunter Ambrose

I came up with the name Emergence for my Sugar Scrub and Tarot Reading business because the definition means “the process of coming into view or becoming exposed after being concealed; the process of coming into being, or of becoming important or prominent. I feel that my sugar scrubs exfoliate the skin to remove dead skin cells and reveal the fresh skin beneath that is always emerging. Read more>>

Melissa Moody

The primary reason I’m a photographer is because I see the beauty that God created all around me, and I can’t resist sharing that beauty with others, so they can enjoy it, feel uplifted, and see that facet of God’s personality, too. It’s hard for people to have time to go see and absorb all the beauty that’s here in the world. Read more>> 

Darryl Bordenave

I came up with the name of my Brand at 11 years old. I was sitting at a Compaq computer drawing clothes in the program called Paint. As I’m sitting there I thought to myself, “what should I call my clothing line?” So I starting thinking of other popular brands like Sean John, Enyce, Phat Pharm and Tommy Hilfiger. I couldn’t think of a name for my brand so immediately I started praying and asking God to give me a name. Read more>>

Erin Bell

ISO Candles stands for “In Search Of” Candles. As someone who lives with the challenges (and super powers!) of ADHD, I feel like I am ALWAYS on the move! Always “in search of” the next thing to try or activity to go on. Read more>>

Jacob Cutino

Growing up, my Trinidadian step father’s homemade habanero salsa was a constant in our fridge at home. After many test batches, I developed my own version of his spicy, flavorful recipe. Before turning this into a business, I was making batches of our original Habanero hot sauce at home for friends and family. Read more>>

Christopher Bittner

Well, the name obrARCHITECTURE was pretty simple, as it is just the partners Garrick Oliver, myself and Anney Rosenthal-Hall) first letter of the last name in an order that doesn’t spell something that would be recognizable as a word. However, how we represent that name is what was important to us. The reason we use the lowercase obr and the upper case for whatever follows it (obrARCHITECTURE, obrART, obrEVENT, etc.) is because we didn’t want to bring attention to us, the partners, but rather we wanted to bring attention to what we were doing. Read more>>

Peri Conner

The name of my brand is PERICHETTE. It originates from the French word “pochette” which means small purse. Weaving my name Peri into it you get Perichette. I wanted to create something unique with an edge. The name is supposed to be hard to pronounce. It might be intimidating but I wanted it to be a conversation piece, so you can be the person correcting your friends on the pronunciation…because you’ll probably dive into a deeper discussion about the newest purse. Read more>>

Charles Ellis

I believe that every person was gifted with something, some drive to help them reach goals, manifest dreams, and to help them be their very best self, and at the same time to continue growing as they meet challenges. Read more>>

Maureen M.

The Magical Mundane Life was born from the idea that even the most mundane tasks can be seen as magical. After years of struggling to conceive and create a family, I now see folding my toddler’s laundry as magical. It’s something I dreamed of doing for years. I also believe that somedays can feel like a fairytale while others are routine. Together they create balance and that’s something I’m always striving for. Read more>> 

O’Shane Whyte

The name Pillow wears  came from given a true definition of what the product is and does which is simplifying comfort in a convenient style and way for users anywhere you go. So the name showcases the what the pillow and blanket is all about, how it is used and why a customer would want and love this product. Read more>>

Kendra Maister

The minute you have a kid, a chorus of people will come around you and proclaim, “They grow up so fast! They grow up so fast!” Childhood is fast, but it doesn’t have to be as fast as we tend to make it. Want it to last longer? Add back the thing that life is made of . . . TIME. Read more>>

Kendra Farmer

In 2020 I was diagnosed with Breast Cancer at the age of 33. When I started treatment I instantly loss my hair. I was devastated that my hair was gone so I had to come up with a solution because I did not want to walk around with a bald head. So I turned to wigs but I needed wigs that I could take off at night. Thats when I got into the custom glueless wigs. What gets me most excited about these wigs are they’re great for people on the go, beginner friendly and also great for cancer patients. With these custom wigs they ship to you ready to wear straight out the box. . Read more>> 

Armando Cantu

I volunteered and led a team at the Cathedral of Hope’s food pantry for the homeless population for many years before starting CARDBoard Project. During my time there, I engaged in hundreds of discussions with the impacted communities, identified their barriers, and started strategizing on how to address their needs. Read more>> 

Sonia Rivera

I ran for office (Houston City Council) in 2018, and I came in as the 3rd top vote-getting candidate out of 11, while I was unsuccessful, I had the opportunity to meet so many people whose stories I wanted to share. Read more>>

Mac Villarreal

Hey I’m Mac, I’d like to share my personal story. I am a former Olympic athlete that immigrated to this great country from Mexico eight years ago with a dream of making healthy food available to everyone while building a business where all the parts involved would benefit, especially when thinking about people and the planet. Read more>>

SOPHIA DESANTIS

My love for health and fitness started with the way I was raised. My amazing mom somehow found the time to cook delicious home made meals for us even though she worked full time. She always chased us outside to play, instead of letting us sit inside all day. I was active, I ate well. Read more>>

Aqua Jones

In 2o2o Covid forced a lot of people to be stuck at home, isolated from their normal everyday life. Due to companies closing and laying off employees, my wife,Candace, and I began thinking about going full time in a business venture they had began 2 years prior, which interestingly enough was actually a graphic design & event planning business, by October of 2020 they were both laid off from their full time jobs and forced to work their side business. Read more>>

Willie Hamilton Jr

I lost my grandmother in 2020, she was a huge factor in my life and raised me from the age of 5 years old. Read more>>

Cornelia Feye

In 2015 I had just self-published my second mystery novel, House of the Fox, and had written a third novel, Private Universe. I was working with two other accomplished author friends, who had also just completed novels and wanted to publish. Read more>> 

Yasma Johnson

Well, it started as a hobby initially, but then I became very passionate about it. I have always loved candles, and my husband noticed I was always reading and trying to make my candles, so he bought me a candle-making kit for Christmas in 2016. I loved what I created and started making candles as gifts for friends and family.

Sara Southerland

There’s honestly a different story for each of the lanes of my multipassionate business! How I started the Queen’s Circle: my New Era Mastermind for women & femmes stepping into their purpose work and business in bigger, bolder ways. Read more>>

Gabrielle Clark

June of summer 2017 I was working and serving on a three-week mission trip in my hometown of South Central Los Angeles with a nonprofit. During my time on this mission trip I had the opportunity of spending several weeks at a housing project that I grew up 2 minutes from while also engaging in conversations around the Gospel and race, power, culture, and privilege. Read more>>

Jameelah Baker

I always loved to do hair, since a little girl I knew that I wanted to be a hairstylist, and I pursued that dream. I went to cosmetology school in 2014, graduated in February 2015, passed the state board exam a few weeks later, received my license and immediately begin working in a salon in March of 2015. Read more>>

Heather Alexandar

It was the summer of 2018. I had just finished my first 200-hour yoga teacher training and I was eager to transform my then-current business into its next wave of evolution. At the time, I was running a women-centric online cannabis lifestyle magazine. Rife with articles about dozens of cannabis strains and what foods and drinks to pair them with, how to use cannabis safely, and other lifestyle articles about dispensaries and cannabis grow facilities in Denver. Read more>>

Lindsey Treankler

On July 1st 2015 during an indoor soccer championship game mid-way through the 2nd half I took a shot on goal, landed on my right leg and felt what I thought was a hyperextension. Convinced it was just a sprain. It took me two weeks before I agreed to see a Doctor. With just a couple movements of my knee he spoke the words I feared, a torn ACL. I got to my car and broke down crying. I was angry. I blamed myself. More than anything I felt a loss. I couldn’t play the sport I loved and my social life which centered around soccer would come to a halt. Read more>>

Charmeka Augustine

From an assistant to a single mother to now the owner & top stylist in Houston now 16 years, this is only the beginning. Read more>>

 Jerry Daza

More than an idea, it became a passion since I am a big fan of concerts and love supporting music. That passion for music led me to start participating in music productions and then ,came to my mind to begin brainstorming my own ideas, where the “business “ came from. obviously, it had not been easy, I have learnt a lot during the process and still learning a lot about it. After almost 3 years of producing concerts and festivals in Dallas,Tx, I still have a long way to learn and know about the industry. Read more>>

Lizia Santos

It was really a merge of three very active roles in my life: travel lover, mom, and journalist. As a travel lover, I enjoy getting to know the true core of destinations. As a mom, I want to spend high-quality time with my family away from lines and truly experiencing things; as a journalist, I value reliable and up-to-date information and nurturing great sources for this purpose. Read more>>

Elizabeth Keyes

I grew up around a community of strong women. I always had the opportunity to feel seen and supported. Little did I know that was not the same narrative for everyone. I noticed a need for positive role models for young women in my community. So I developed Girls in Grace. Girls in Grace is a cocoon for girls and young women (ages 4-24) to gather in the community to learn how to thrive in society as a woman. Read more>>

Christian Mosi

I grew up in Orlando, FL under a very Caribbean household. I would have friends ask questions about my culture. I loved explaining to people what Caribbean Culture was! It didn’t matter if it was food or music!  That is how the idea of Christian Mosi was born. The Caribbean holds some of the most innovative fashion designers and creatives. I wanted to create a platform that helps highlight those talents and the masterpieces they created. Read more>>

Kate Joyes

Originally from England London, living in scottsdale Arizona for 9 years before starting the business. It had always been a dream of mine to start my own business wether it was big or small just something I always had a passion for. Having my business and management degree was also a bonus and spurred me on more.. Read more>>

Diana Sabreen

I’ve always lived life differently from the masses. For most of my professional career I’ve been a photographer with side gigs as a mountain guide, experiential and empowerment educator, performer, producer, and builder of big art. All the while, I’ve made my own schedule and terms, and have spend much of my time traveling and exploring the world. I’ve followed my passions and my dreams – which gets me talking to a lot of people who are curious about following their Big Dreams. Read more>>

Brandi Lowery

I came up with the idea because I enjoy old fashioned cocktails. I was trying to find the best old fashioned in the city of Houston before COVID-19. Once “outside”was back open, I began my search again to find the best old fashioned cocktail. While on this journey, I started meeting mixologists and bartenders; those who enjoyed this cocktail as much as I did and bourbon/whiskey enthusiasts. They began to tell me more about Bourbon and whiskeys. This peaked my interest more and I wanted to learn more about it. Read more>>

Jenelle Simone Valle

I started Shop-BOB as a way to help promote my friends since I didn’t always have money to buy their products or services but felt I could still support them by marketing them. Businesses I shared through Shop-BOB were seeing an increase in sales and visitors to their websites. Read more>>

Travis Irions

On a trip to Asheville, NC, I found an app that would not only tell you where all the breweries were, but also walking directions between them. This saved me HOURS of research and planning and was such a great way to experience a city I didn’t know much about. Read more>>

Nikola Bulajic

During my undergraduate studies year abroad in Brazil, my mother was diagnosed with cancer, so I took a year off after returning to help her heal. When she was fully recuperated, I had a few months to fill before classes began so I purchased a cheap motorcycle, packed it with a tent and a few essentials, and hit the open road in the direction of whichever horizon happened to be the brightest each morning. The goal was to roam the country visiting as many national parks as possible, keeping to a minimal budget which forced a level of profound focus and self-sufficiency and allowed me to exercise and further develop my passions for travel, motorcycling, writing, photography, and camping. Read more>>

Morgan and Tierneey Love and Gasaway

While bullied in school, Morgan enjoyed taking bubble baths to help her relax and process her rough days. Her friend Tierneey was always there to listen and encourage her through these times. Read more>>

Mason West

I create leadership programs that facilitate young people developing the skills necessary to influence their peers, their government, and their economy as agents of positive and prolific change. Twenty-five years ago, I was the executive director of a neighborhood program where I was tasked with working with law enforcement and community leaders to rid the neighborhood of crime. I then developed social programs to help the community overcome the trauma caused by the cycle of crime. Read more>>

Isabel Tassara

I founded Coral Contemporary Gallery in 2019 when I was living in San Francisco. I was working at the California Academy of Sciences, working long-distance helping my mother with her art gallery in Argentina and studying my master’s Program in Museum Studies at the University of San Francisco. I came up with the idea very quickly. I knew it was time to open my own gallery after many years of working in the art field. I worked for many years with my mother at her gallery in Argentina which she owns for 30+ years (Galeria Isabel Anchorena). After learning and growing along her side, I thought it was time to have my own gallery. Read more>>

Sara Feldstein

Until the pandemic, I spent my career in public accounting. I knew in high school I wanted to be a CPA and followed the path of going to university and working in accounting firms for 12 years, eventually becoming a Partner. I loved my job. I loved working with small businesses. I loved the problem solving. Everything was great…and then March 2020 happened. Read more>>

Mea Forte

Canibetipsy was nothing that I sat down and thought about. It was something that just happened. I love to host get togethers with my friend and I am always the bartender. I also love to do little cute stuff when making my drinks. So one day I decided to put the drinks in the drink pouches. I handed them out one night at one of my podcast and my DJ at the time asked me was I selling them and I said No. Read more>>

Lauren Warkentine

William & lauren was born after my own fateful experience with collapsed confidence at a dinner meeting in 2015. I was a female executive in the pharmacy technology space, it was incredibly difficult for me to find good work wear, but it was nearly impossible to find blazers and suits that fit, and I felt confident in, let alone any variety of color or pattern. Read more>>

Shaunta Moore

I have been away from my hometown for more than 20 years. I have spent the majority of my life in the spotlight. Whether I was singing, acting, modeling, or speaking, my life has been an open book. Being transparent about my life’s journey, overcoming a rare bone cancer, surviving an abusive marriage has indeed been my truth to tell when I am speaking and motivating others, but there has always been one thing that pulled at me the most, and that is Growth, and Unity in the Urban Community in my hometown. Read more>>

Karen Kaiser

I first learned to sew when I was in middle school but hadn’t created much since then. At the start of the pandemic when there was a need for cloth masks, I got my sewing machine out of the attic and began sewing masks to donate to first responders in the community. Read more>>

Sherry Rivard

Bio Sherry’s Angels began in 2011,  creating wings of all kinds is my passion and specialty, the wings are for sale and for rent. I started making wings as an experiment after a long battle with unfortunate events, car accidents  and a divorce.  Previously i was a horse care specialists and trained miniature horses. After my accidents and other challenges i realized i couldn’t work with horses anymore. Read more>>

Aaron Menke

Our business started when I noticed there was not a farmers market with fruits and veggies in downtown Katy. Our first market was in 2018 at Faith West Academy where I attended for elementary.  Read more>>

Theo Murdaugh

I started ZFT Run Club Dallas in March of 2020 after having moved to Dallas from Houston about 6 months prior. Originally when I moved, I had attempted to join other run clubs in the city but struggled to find one that I connected with the way that I had with my previous group. I wanted to keep the momentum we had going in Houston in which inspired me to start ZFT Run Club Dallas. Read more>>

Dayvaughn Mays

Clouds of Torah really means Clouds of Instruction. Torah means instruction and without instructions we do not know how to operate things we did not create. Clouds bring rain, rain helps food grow for us to survive. Read more>>