One of the most creative parts of starting something new is finding a name and it’s also one of the most challenging. Below, you’ll find the stories of how various successful brands, creators and entrepreneurs came up with their names.

Megan Goudeau

A name is huge, right? A lot comes with a name no matter if it’s a person or a business. When you hear it you almost immediately form an impression. When coming up with the name for the company I struggled, no lie. Read more>>

Cindy Johnson

As one co-founder behind our company, our shared vision was to pioneer something truly distinctive within the realm of Human Resources. It started with our passion for all that HR professionals have gone through with COVID, social injustice, remote working, etc. Read more>>

Vaughnchette “Lady V” Rudisill

In this life, we tend to experience a series of disruptions that shift the trajectory of our life. Those disruptions can range from career shifts, relationship shifts, health, and financial challenges to our children moving away from home to strike out on their own. Read more>>

Alana Menzel

I opened my shoppe in the “old” part of Clearwater. Everything used to be in the “old” area and then moved to the “uptown” area of Clearwater. The new area lacks the feel good vibes of small town shopping so I wanted to have a name that has a nostalgic feeling. Read more>>

Nikki McDonald

Like most people, I really struggled with naming my business. I originally was going to go with my name like most photographers but I also wanted something different. I also did not want to use a location based name because we have moved around a lot being a military family. Read more>>

Carol Brown

Wawa Sauce! “What is Wawa Sauce and Why the name Wawa Sauce?” that’s the main question everyone asks at the local markets and events. Kuwawa means hot in the native Malawian language called Chichewa, so I shortened the word to “Wawa” Read more>>

Jason Baez

One day while I was cleaning a pair of shoes, something hit me. I couldn’t shake the thought that the soles I was cleaning were a picture of my life, and how God restored my soul even when I thought I was beyond repair.. Read more>>

Randolph Samuel

When my wife and I got married, a friend of ours combined our name together and it stuck. My name is Randolph and her name is Brandi. When the pandemic started, I would build a lot of stuff at my home to pass the time and it was turning out really good. Read more>>

Aaron Davie

It’s funny, in this business you see a lot of flame, heat, hell or pepper based names. For the record, love all of them but I wanted something a little more personal to my experience. Read more>>

Felice Faison

Wild Coast Flora is a name that just felt like home to me. I consider growing up on the wild northern coast of California an absolute gift, and I guess this name is my little way of honoring that gift. Read more>>

Hannah Schaible

As a city Houston as a rich history however with a fast growing metropolis, sometimes history gets lost. The namesake for the brewery is one of the original neighborhoods of Houston called Frost Town. Read more>>

Desiree Bentley Jordan Fisher

A lot of people kind of chuckle when they hear the name of our business, but we wanted something that would stick out and also make sense. We named our company Tap That Mobile Bar because be built a tap truck that can tap any kind of drink or cocktail. Read more>>

Alessandra Gaioni

The name “Lasko” comes from a sailboat maneuver: “lascare” (to slacken) means to loose the sails, changing the pace. Lasko is the journey that runs through the maps of the soul: we put our passion into it, our care for every tiny detail, our dedication, authenticity, respect for the environment and the people. Read more>>

Sarah Gonzales

I actually came up with the name Goth and Posh for a blog/podcast I was going to do with a friend. Her and I were very tight knit and you’d never think it considering she was very preppy, girly and I appeared to be the opposite. Read more>>

Michael Loveland

How did I get the name for my company, Lovie’s? It corresponds with my last name in a sense…. My freshman year of high school, one of my football coaches just randomly decided to call me Lovie. Read more>>

Tara Jueckstock

I originally started off going as “Tara Lynne Depicts,” using my first and middle name and the world as I “depict” it. Over the years, I knew I wanted to change it to something else, but I wanted to keep the “Depicts” part or some derivative thereof. Read more>>

Jesse Lynn

Blue Heron by Jesse Lynn… It’s a fairly simple explanation really. In the mid 90’s I moved from Alaska to North Carolina. The first house we lived in was near the North Carolina Zoo on a lovely piece of land that was bordered by a creek. Read more>>

Alyssa Ficcaglia

Lemon Squeezy came to be from the saying ”when life gives you lemons make lemonade”- a phrase I’m all to familiar with. Business ownership wasn’t in my original plan; I was following my “dream” of becoming a journalist when, on a whim, I started selling handmade decor as a way to be creative and make a little extra money. Read more>>

Shannon Frankhauser

My husband and I began our company about five years ago. At the time we were living in a neighborhood in a suburb of Columbus with our four young children. The school district was not great, and we were just entering school age. Read more>>

Amanda Chase

Substance is defined as the most important or essential part of something; the real or essential meaning. Nearly two decades ago, at the age of 18, I conceived the tagline “make something of substance,” which I prominently featured on my Tumblr and Myspace accounts. Read more>>

Eleni (Helen) Markatos-Carter

Taste. Just like you “taste” your food. All you need is just one “taste” to get your “taste” buds going. I love a wide variety of food, I didn’t want to be tide down to just one cuisine by putting that in my business name. Read more>>

Aly (Allard) Jobson

When I sat down to ponder the oh-so-important task of naming my coaching business, I must admit, I was in for quite the adventure! The sheer magnitude of possibilities overwhelmed me, prompting a deep dive into the depths of my thoughts. Read more>>

Olivier Momma

When we set out to name our company, we encountered the challenge that many entrepreneurs face: finding a name that encapsulates the essence of our brand while resonating globally. Read more>>

Racheal Felder

Once I completed the main focus of our menu “Chicken Sandwiches” the name came pretty naturally! We were driving to my grandparents in Alabama for Thanksgiving and I asked my husband what about “Hissy Chick”, he paused and asked why?! Read more>>

Germaine Blasius

The answer to this question is easy, Stoneridge is the name of the street where I grew up. Both of my parents came from very large families and it was common to have realitives stop by. My mother was always in the mist of brewing coffee and putting out a plates of food. Read more>>

Rachel Segura

Throwback.Hussle holds a lot of meaning behind it. When coming up with name it took a good amount of time to figure out which name fit best. Diving into the vintage business we wanted the name to have a bit of history behind along with a name related to the community we became apart of. Read more>>

Althea Dent

The name of my mental health practice is Insights & Inspiration, LLC and my tagline is encourage, empower, equip. When I came up with the name, I thought about what I most like to do with my clients. Read more>>