One of the most creative parts of starting something new is finding a name and it’s also one of the most challenging. Below, you’ll find the stories of how various successful brands, creators and entrepreneurs came up with their names.

Yulia Arispe

Happy Choice Films came from my social media business, Happy Choice Life. As positive as it sounds and as per the laws of science, there is no light without darkness, and the name comes from many years of hardships and self-struggles. Until one day, I realized that happiness is a choice. We are born to be happy; we are supposed to be happy, but for some reason, we are often drowning in sadness, discontent, and conformism, which often comes from the fear of change. Read more>>

Kristi Stuart

What Matters Most is more than just a name, its our mission. Read more>>

Dj Mo

When it comes to creating a business name you have to think with the end in mind. Knowing that It’s all about branding, I wanted to keep it simple, explain what I do and easy to read. The goal was to use something thats recognizable; not to reinvent the wheel but resigned the hubcap. I thought about the way my merch and logo to look like and created Dj MO BLVD Read more>>

Roger Minton

Naming our company was indeed a fun yet challenging adventure, much like finding the perfect gift under the Christmas tree! Read more>>

Tiffany Ford

When the idea of starting a business began impressing on my heart, I was afraid and somewhat intimidated to step out and launch it partly because I had no idea of how to start or run a business, but mainly because when the ideas began to flow, it wasn’t just one business that I felt the burden to birth but multiple! Read more>>

Saudia Sookram

As we set out to name our company, we were keen on incorporating the word “event” to reflect our focus on enhancing the party and entertainment experience within the event industry. We quickly realized that nearly every variation of “event” had already been claimed by existing businesses, making the search quite challenging. Read more>>

Cat Bruno

We wanted an inclusive name, yet one which also reflected a fun & fierce vibe. Anyone can be a babe, and we invite all to wear the title however they see fit. All identities. All love. One circle. Read more>>

Angela Carmean

I’ve always loved decorating and finding ways to make it affordable. When I decided to start out initially with affordable decorating tips on my social media accounts, I thought about what I could call it. Since my name is Angela, I thought Angela’s Affordable Decorating Tips had a nice ring to it. Now that my business has expanded to event planning, balloon design and holiday decorating (and still giving those affordable tips), I started using Angela’s Affordable Decorating & Design as my business name and brand. Read more>>

Mike The Electrician

The name of my company originated from the the first name of my youngest daughter her name is Yara. When I said the name I thought it had a good ring to it and also to build legacy, Read more>>

Mike Gradian

The year was 2004, and my business partner at the time kept asking me if I had seen any of the Dave Chapelle show. There was one skit, where he plays a character Tron, and it takes place in a court room. The judge keeps asking a bunch of questions, and he keeps pleading the “fif” (spelled that way). It became a running joke for a long time, and I even did a graffiti piece in our office on one of the walls, that said FIF EMPIRE. Read more>>

Brittani Betters

I love this question because I feel like when it comes to any brand name/company name some intentionality should have been put into the naming process. So, I actually came up with the name of my company 3 months prior to me completing my massage courses, graduating and receiving my license from the state of Texas. I remember the moment vividly. Read more>>

Erik Vidal

The name Uncivil came to life in 2015 after an injury sidelined me from the regional Crossfit Games. That setback wasn’t just a physical blow—it sparked a deep resolve to bounce back stronger. Out of the frustration and the refusal to be counted out, Uncivil was born—a brand that stands for challenging the confines and turning adversity into opportunities. Read more>>

Alexis Cain

Naming businesses is often considered a challenging task, but for me, as an entrepreneur, CEO/Founder of multiple ventures, and a creative visionary, it’s a source of joy. In fact, I find immense satisfaction in the process of naming, almost like it’s my own superpower. I can effortlessly distill a business concept, name, and plan by asking a series of targeted questions. Read more>>

Krystal Garcia

I wish there was some cute anecdote or interesting story behind this, but the truth is, I’m just not that creative. “Distorted Heartbeat” is a song by INVSN, the Post-Punk band of Dennis Lyxzén (Refused, The (International) Noise Conspiracy). Lyxzén is one of my favorite front men and performers and I always admired his ability to constantly reinvent himself with each band he created. Read more>>

Siam Mason

When I decided to become a travel advisor, one of my first challenges was deciding what business name fits my mission. Business names are very important and are the first thing a customer sees when researching a product. So I had to ask myself, What was my customer base? What did I like to do as a customer and how could the name of my business stand out amongst other businesses. Read more>>

Emily Retamozo

I have to give all the credit to my brother, Tim for this one. I REALLY struggle when it comes to naming things (which is kind of ironic because I would consider myself a pretty creative person)! Read more>>

Sophia Iverson

Our story starts in 2019 when we decided to take our friendship to a business partnership. Our company, Ivy and Paige Events, is a blend of our two histories and experiences as well as the start of something new. Since we provide coordination and floral design that is client centered, based on attention to detail, and creative expression; we decided to take the most personal and intimate part of who we our, our first and middle names, and base our work and reputation on it. Read more>>

Jessica Watkins

Honestly, Jesus Loves a Hot Mess LLC is my whole message. The name just fit. I’ve been a hot mess my whole life. I still am! I struggled with addiction for over a decade. I was an atheist/agnostic girl who did not believe in Jesus or want anything to do with religion. I came to the end of my proverbial rope, and ended up in a Christian rehab for women who struggle with drug & alcohol addiction 13 years ago. I met Jesus in rehab and he completely changed my life. Read more>>

Björn VW

Funny story. The original name of my company was Exquisite Event Concepts. I had that name for about a year, however I felt no connection to the name at all. So I had a bit of a brand identity crisis. One day I was chatting with friend about it and she looked at me and said “Why don’t you just use your name for your company. You have the most brandable name for a business and plus it personalizes it and that is how I became Björn VW Events. Read more>>

Asianna Mashore

For my brand, I did not want not to use anything similar to the business names I’ve come across over the years, such as the typical “Lux” “Experience” “Collection” etc. Shoot my very first business was named “The Lolle Experience” but I knew I wanted something more meaningful. I wanted my business name to be more of a statement. Read more>>

Rachael Gootnick

The origin story of Just Terrific is a special one. While at work on a lunch break one day, I rummaged through the recycling bin, and made a tiny book from scraps. I showed my boss, excitedly, thinking it could be a new product we could offer. However, he was less than thrilled, and told me to stop wasting my time making such trivial books. Read more>>

Wendy V. Brown

The birth of Bikini Belts, my brand, was an exhilarating journey that began with a simple beach outing. Picture this: I was soaking up the sun, clad in my favorite bikini and a unique cover-up that I had personally designed. Little did I know that this day would change everything. Read more>>

McKenna Penrod

My business name GeorgiaLynn Photography is named after my daughter. I chose to name after her because I decided to take a leap on starting photography business because I took so many photos of her growing up and enjoyed it and wanted to be able to capture photos for others and the memories that go along with them. I also named after her for the reason maybe one day she’d like to take over or be apart of the photography business with me if she would like. Read more>>

Izzy Mervine

Growing up my favorite number was always ’13’, even though it’s considered unlucky. 13 was always the number I had on my jersey when playing sports. So when I decided it was time to turn my passion into a business I knew I needed to incorporate my favorite number. I wanted to come up with something different that would sound different from the rest, so I tossed up multiple ideas that included ‘thirteen’, and ‘Thirteen Frames’ just stuck. Read more>>

Yaneck Wasiek

I am originally from Poland and my official name is Jan. However, it is pronounced as Yan. The more casual form of my name is Janek or Yaneck (the spelling I am using). Read more>>

Caleigh Giarra

The name “Tomboy” might seem pretty opposite to what you would think of when it comes to a beauty salon. Allow me to explain… Read more>>

Trina Franklin

Trying to find the right name for your company is not always easy and I have often wondered how businesses found their names. The creation of our name was very interesting. Actually God gave me the name of the business in a dream before I decided on the business structure type, mission and vision. Read more>>

Simone Arthur

Readings By Simone is the name of my company. I wanted a name that reflected the services I provide, and have my first name attached. Spiritual and intuitive reading is the process of a spiritualist using his or her intuitive energy, to decode someone else’s energy, thus relaying messages from the universe (God, the ancestors or spirit guides). These messages are to offer guidance in a person’s life whether it is spiritual, financial, mental, professional or business. Read more>>

Kate Mannix

I was diagnosed with a rare form of ovarian cancer in May of 2020, right smack in the middle of Covid. After recovery from an emergency surgery (they removed a melon sized tumor) I began an intensive chemo treatment. For five days in a row I would receive a cocktail of chemicals intravenously for about 5 hours a day. The treatment made me very sick, and it took about another week after the final day before I began feeling ok again. Read more>>

Sarah Barney

The inspiration for Experience 27 comes from the writer Gertrude Stein and her legendary house at 27 Rue de Fleurus, in Paris. At the time I was developing the project I read an article from the New York Times in the 1960’s. It described Stein’s home as being a mecca ‘lovers of the good life’ to meet, argue and discuss the world of art, literature and life. Read more>>

TK Trinidad

I came up with the name ‘Center In’ because it is important to take care of yourself before you can take care of loved ones around you. Oftentimes times we give so much to our jobs, families and everyone else till there is nothing left. Canter In was created as a reminder to take some time for yourself whether it is 5 or 10 mins so you can then pour into others. Read more>>

Jada and Jack Kissel

What started out as a leather hobby for Jack, has grown into a silver business for his sister Jada. We hadn’t even considered a business name yet, we were just making things and realized they needed a maker’s mark. A few ideas were thrown around, but when our dad (Dude Kissel) mentioned the old Kissel family brand lazy k lazy 3 was available, it stuck. The lazy K lazy 3 brand was first registered in the Colorado brand book in 1948, when Fred Kissel and his two sons Jack and Wayne Kissel moved from Albuquerque NM to Kiowa Colorado to start a sale barn. Read more>>

Ben Peters

I went on a sports missions trip my freshman year of college, and it totally changed my life. I loved how I could use a gift God gave me to further His kingdom, on top of making a difference in the peoples lives on the trip. A truly win-win scenario. At this point in my life I had no idea what I wanted to do for my career, but as a freshman in college I knew I had time. Read more>>

Whitney Persek

The name of my company came way before there was even the idea of an equestrian business in my head. I have always loved horses, ridden horses all my life, and loved the lifestyle. I love the look of being an equestrian. I think it is classic and can lend itself to many different aesthetics, even if you aren’t a rider. Read more>>