One of the most creative parts of starting something new is finding a name and it’s also one of the most challenging. Below, you’ll find the stories of how various successful brands, creators and entrepreneurs came up with their names.

Frank Jackson

So July 14th 2020 my grandfather passed away a few weeks after I just got back from a deployment and my leave was denied to go back home for the funeral due to covid. I wanted to honor my grandfather and have our name live on for generations to come and so I came up with the name Frank Fourth because I’m the fourth and my grandfather is the second. So it’s a way for my grandfather, my dad, and my name to live on for generations. Read more>>

Molly Voigt

I started as a solo esthetician and lash artist, so originally my business name was Molly Esthetics. As I grew, I gained one employee and changed my business name to ME skin and Lash. From there I kept growing and I wanted to keep the ME, so I was like what about ” All About ME’ I felt like that was perfect for the beauty industry, as what we do is all for them to feel beautiful! Read more>>

Latanza Price

A business and a brand have such a significance on society, that your company name is a part of that. When starting L.P. Interior Designs & Associates earlier this year, it was apparent that this would create a new lane of legacy and broaden my horizons in Residential & Commercial development and design. We are a Full-service, multi-faceted Interior design & home furnishings firm in the heart of Los Angeles. Read more>>

Ally Joven

Alexandria is my full first name! Although I love it, sometimes I forget about it since I’ve gone by the nickname “Ally” all my life. So, every once in a while I need a reminder that Alexandria is my full name. In the same way, the hope is that Alexandria & Co., from first interaction to product purchase and beyond, would remind our customers of their true name as a chosen, set apart, beloved child of God. Read more>>

Jacquelyn Kazas

Naming your business is one of the most difficult decisions! And it’s something that I sometimes think we failed on, haha! I knew when naming our business I wanted something unique and that reflected who we are. Beijos Events comes from the Portuguese word Beijos which means Kisses. Read more>>

Butch Dawson

As in company ill just consider my rap name for that, but how I got the name butch, I was in a 7th grade after school program. It was about learning how to make comic books. Me and my best friend at the time teamed up to make one. I was the illustrator and my friend was the writer. Read more>>

Robin Weiss

For a while I was set on the name of my business, ‘Kool F-ing Kugels.’ This is the name I called it and promoted it as since its inception, but as time went on it didn’t feel right and it wasn’t how I envisioned my brand. I felt hesitation to share the name and to create a logo and that’s when I knew it needed to be changed. Read more>>

Mikey Peek

DJ Jevity actually started as a nickname. My original DJ persona was DJ Longjevity. after some years of people calling me Jevity for short, i adopted it and made it my original name since it was so catchy and it rolls off the tongue nicely Read more>>

Jalon Nathaniel

My Name Is Jalon Nathaniel My inspiration for starting my business was my own healing journey and the way the business manifested itself , I deal with multiple chronic issues that keep me in pain most days . I have fibromyalgia , inflammatory arthritis , and axial spondyloarthritis. The name of my business came about after bad break up after 9 years I moved back in with my parents and naturally my hobbies I use to enjoy started back up. Read more>>

Jenneice James

The name KyLUX Skin, was such a hard name for me to come up with when I first began my business venture. I wanted to represent my business with a name that was catchy, meaningful to me but still represented the main focus of my company. I decided to become an entrepreneur after having my daughter, whose name is Kylie. Read more>>

Sarah Raud

I’m pretty proud of the name, actually. I went searching through the Thesaurus with a definite theme in mind. I wanted the name to be specific to metalwork; gritty, but maybe with a bit of humor and a very nerdy human flare to it. I wanted it to say that this business was rustic, artisanal, and carved from the scrap that you’d find discarded at a construction site as opposed to a stagnant clean-cut sort of professionalism devoid of soul. Read more>>

Heidi Bannon

I went to Crater Lake and took the boat to Wizard Island. After climbing to the top, there were some weathered and twisted trees at the top that I just had to photograph. I showed some images to a friend, and they surmised “Twisted Photography” Read more>>

Cheryl Hayes

We bought our farm in 2019 and began to search for a name. My maiden name is Hays and my married name is Hayes so we decided we would name our farm Blue Haze Farms for a twist on “Hayes”. Read more>>

Barbara Jemison

When my granddaughter was born I wasn’t sure what I wanted her to call me. After much thought, I landed on Nana. All my grandchildren call me Nana . When my daughter was little, my mother gave her two cookies, one for each hand. I continued that tradition for my grandchildren as well. When Sofie (our oldest grandbaby) was about 18 months old we took notice that her hands were so small, she needed little cookies. Read more>>

Karina Muller and Lana Gendlin Brooks Co-Founders, HeartCentric Divine Creations

When the two of us met during the COVID-19 pandemic while obtaining our life coaching certifications, we had no idea that we’d find our purpose by running a business called HeartCentric. During our certification studies, we kept finding ourselves in virtual breakout rooms to practice coaching models and techniques. Once the pandemic isolation restrictions lifted, we decided to meet in person. Read more>>

Rachel Natali

Change of a Dress was actually not the first name I came up with. Before my partner and I moved to Colorado, we lived in our camper in GA for 8 months to save up some money, and during that time I started to build my business model. When it came time to create a name and a logo, I started with something more literal. “Alter to Altar”. Read more>>

Nicole Savage

When conceiving the name for my business, FSA Consulting Group, I delved into meticulous contemplation about the services I aimed to offer to clients and small business owners. I desired a name that was straightforward yet distinctive, encapsulating the ease of obtaining funding for diverse acquisitions. Read more>>

Tawanna Wells

What would I do differently if I had to start over. Actually, I am starting over. I have renamed and restructured my business name. I changed it to T’s Catering so clients will know I don’t just provide desserts/sweets, but savory foods as well. Sometimes, it’s in the name. I feel the name matters in this industry. So, by starting over and renaming my business will change the prospective in other minds. Read more>>

Karina Garza

Shortly after my first Thanksgiving pie sale for friends and coworkers, I decided I wanted to pursue baking as a business. I really didn’t know much about pie making. I have always enjoyed baking and knew I could learn the process. Of course, the first step was to come up with a name. Read more>>

Mirj Gschwind

I was married to David Sofro for 13 years. We started DM13 in 2003, after David graduated from FIDM. I was a professional makeup artist. It was rather easy for us to come up with a name, we both had connection and a love for the number 13. DM13 stands for David the D and Mirj for the M and our lucky number of 13. Read more>>

Gabriel McDonald

On the surface, the name is simple enough: October 30th is a big day on my calendar. It’s unfortunately the day my dad passed in a car accident and it’s also the day I married my wife. Read more>>

Jessica Welch

A couple of years ago, when I was first thinking of a business, I realized how imperfect each piece of handmade pottery really is. I like how they don’t turn out exactly the same, so that’s when Perfectly Imperfect Pottery came to mind. Read more>>

Latrell Floyd

I came up with my company Talks With Trell by picking a friend’s brain. Growing up I was always a fan of talk shows and interesting facts. I was always the kid who would come up to people and be like, “Hey did you know?” I also have my Bachelors in Communication Studies and my second Masters in Communication so the name was destined to be. Read more>>

Sophia Binder

When I was brainstorming a name for my bridal hair and makeup business, I was chatting with a coworker at my corporate job. I knew I wanted a name that included “beauty” and reflected Kansas City. As I thought about it, I couldn’t help but think of my daughter, Gracelyn. That’s how “Graceful Beauty KC” came to be – named after my daughter. Read more>>

PAULINA CHAIDEZ

When we first got to our Otay Mesa location 12 years ago, our father Cesar Chaidez, stand right out side the location and stated that the location was going to be our restaurant, my Brother Cesar and me looked at each other and asked dad why he was saying that, he replied that the address had a number 35 which was his lucky number due to the fact that the number 3 was his 3 children and the 5 was the family of five that we are, that same day the landlord gave us the keys to the location. Read more>>

Kat Walsh

In a world that’s shifting from transactional to transformational, where consumers seek genuine connections over generic offerings, naming a brand is more than just a label. It’s a reflection of a mission, a purpose, and a vibe. This is the story behind “High Vibe Brands.” Read more>>

Kaitlin Bernstein

There is so much meaning behind the name. That is why it stuck and why I couldn’t think of ever calling it something different. When I was in college, the fashion students were always talking about. No one took us seriously. Although it was more business based and not so much design. Read more>>

Rich Varville

RSVP FILMS LLC. For years I’ve had various entertainment endeavors including music production and film production under different names. Eventually, I combined them under one parent company named RSVP. Which is an acronym for Richard Stephen Varville Productions. Read more>>

Courtney Lutkus

Coming up with our company name Simply Radiant Events required a careful consideration and research to ensure it stands out in the competitive in event planning in Orange County. We also knew that we didn’t want to have our names in the company name. We searched other party planning companies in Orange County and learned that Simply Radiant Events was unique to the area. Read more>>

Denya Hamilton

I have an interesting story behind the name of my business, Sow and Tell. Given my passion for social media marketing, I initially considered naming it “Show and Tell.” I thought it was a brilliant choice since much of my work involves showcasing my clients’ services and products while sharing their stories with the world. My co-founder and husband, however, wasn’t entirely convinced by the name, but he went ahead and filled out the business application anyway. Read more>>

Rothy Say Bellamy

The story behind finding my company name was simply naming it after myself. The reason that came with naming the company Rothy candle co was to have something of my own. Being a stay at home mother of four kids, three biologically mines, married, working full time up until I started this business. Read more>>

Edilia Rossette

as I mentioned before I am a Mexican, living in the United States, when I decide the name of my business I wanted it to be something that reminded me of my country Cachito de cielo, that is Mexico for me; A piece of heaven through handmade pieces by Mexican artisans Read more>>

Rey Baca

I choose the handle “exploreytion” because I originally planned for my channels to feature all of the cool things to do in Los Angeles and Orange County hence the “explore” and combined it with my name “Rey.” It just fit perfectly! Now as I expand my brand into more lifestyle, fashion, skincare, and personal life I see the name more as “exploring life with rey.” I am just glad the name still works as I’ve grown as a creator! Read more>>

TIFFANY WALKER

I came up with Bfree Photography by simply thinking of what we all need more of in life, what makes me feel good and thinking about creating a space where others can do just that! Bfree Photography has set me free for sure and I want this company to stand for something that clients can feel free about expressing themselves freely in front of my camera or when they look back on their photos for many years to come. Read more>>

Dr. April J. Lisbon

Honestly, the name of my media was quite simple as it’s based on my TV show, Own Your Ish with Doc April. After going through the process of having Own Your Ish trademarked, I just combined its name to media and came up with Own Your Ish Media Group. Read more>>

Sarah Ahrens

Love & Dirt Roads was branded on good memories of my Grandpa and Grandma Dose’s Barn. It inspired me to create, design and manage another two small booth spaces at Best of Janesville Vintage Mall and Best of Beloit. These spaces are dedicated to them and all those good memories left on their dirt roads. Read more>>

Nikita Mitchell

It was definitely difficult coming up with a name for my business. Especially because I wanted it to be unique, but also related to what I’m selling. Read more>>