One of the most creative parts of starting something new is finding a name and it’s also one of the most challenging. Below, you’ll find the stories of how various successful brands, creators and entrepreneurs came up with their names.

Randy Brady

When I stopped throwing house parties, I became driven to find a way to throw outdoor events with live bands and DJs. I wanted to start at a park close by but I also wanted to bring people to where the bands would be. While networking and scouting for locations around the San Fernando Valley, I met a friend at a show. Read more>>

Fredrick Martin

Legacy Movement Apparel(LMA), is a company I began in 2015 when my son was born, I knew I needed to leave a legacy behind so it was elementary to come up with the title. Movement was a cultural expression and Apparel speaks for itself. Creating the logo itself was hard and took some time to design. Read more>>

Michelle Daniels

Mind, Body & Spirit Women’s Wellness, LLC. is not just a business it is my life and my mission. When I started Mind, Body & Spirit Women’s Wellness, LLC. I was going through a life transformation. Hence the name Mind, Body & Spirit Women’s Wellness. To symbolize the transformation of my mind, body and spirit. Read more>>

Justin Lawson

The Wine Down Experience came from a project while I was in culinary school. The project was geared towards opening your own restaurant and creating an entire concept on paper. The name came to me while brainstorming in class, it just felt right with my interest in wine and the idea of relaxing and allowing my company to do all the work for you. Read more>>

Nika Tolbert

My business name is iBeauté. I chose the name mainly because I liked the idea of how “iPhone” is spelled and because I have been into the French culture since I was in middle school and beauty is spelled “beaute” in French. The “i” also says “eye” which states that I provide eye catching services and that I provide eye beauty services as in brows and lashes. Read more>>

Yvette Caslin

In January 2020, amidst the unfolding pandemic, I embarked on a new venture, the establishment of my business consulting and accounting firm, elegantly named “The Pinkprint LLC.” This name pays homage to the artistic genius of two fellow Sagittarii, Jay-Z and Nikki Minaj, drawing inspiration from Jay-Z’s seminal album, “The Blueprint,” and Nikki Minaj’s transformative work, “The Pinkprint.” Read more>>