One of the most creative parts of starting something new is finding a name and it’s also one of the most challenging. Below, you’ll find the stories of how various successful brands, creators and entrepreneurs came up with their names.

Alex Dailey

Well, my last name – Dailey – lends itself to a litany of uses. Anywhere you can use ‘daily,’ you can plug in ‘Dailey’ for a play on words. The Dailey News, the Dailey Grind, the Dailey Report – you get the gist. And having been writing for most of my life and writing on the regular, it made sense to use my name in a business name that revolved around writing. Read more>>

Jennifer Strumbel

I wanted something unique and identifiable that stood out from the crowd. When I first started my design business, I went with something that related to where I was living at the time (River Street Designs). But once we moved and no longer lived, it was time to branch out and be more unique. Read more>>

Shannon Yu

First of all, I want to acknowledge that this is a verbal interview being kindly transcribed and edited by my friend Lau Malaver, Ph.D. Alright, I came up with the name of my company SHA Creative Outlet around fall 2021. The word SHA started with Sarah, my partner, calling me “Sha” Read more>>

Dawn Privette

This is always my favorite topic to discuss. The name of my business is The Bougie Closet. At first when you think of “Bougie” and the stigma it brings you think of a woman who is of the upper class and snobby attitude. My goal is to transform that stigma. The Bougie Closet offers comfortable stylish clothing for women with CONFIDENCE. Read more>>

Emma Spellman

I couldn’t tell you how many names I went through before I settled on Stellan, but funny story – it was actually my sister who came up with it! Read more>>

Alicia Bluhm

When I decided to take a leap of faith in 2021 to start my photography business I remember that the first thing I knew I had to get right was the name of my business. I wanted something that had meaning, along with a personal significance behind it. I have two beautiful daughters and I knew right I way I wanted to use their middle names somewhere in the business name. Read more>>

Krystal Jae

Oh my, where do I begin? The Empowerment Goddess was a name given to me by my accountability partner and client. She said that We were having a meeting one day and she randomly said that I am an Empowerment Goddess. I immediately replied, ” Why do you say that?” Read more>>

Kristin Crooks

Back in 2016, I was at a crossroads in my life. I had recently moved from Chicago to Arizona and had started a new job there. 6 weeks into the new job, my Dad passed away. I was only 25 years old at the time. As you can imagine, being so far away from family and friends became too much to bear while trying to grieve my Dad. Read more>>

Elyse Whisby

“Ascension by Elyse” was named to encapsulate the essence of its core mission: aiding personal growth and progress. “Ascension” reflects our aim to help clients rise above their current situations and reach new heights, whether in personal development, lifestyle, or business strategy. Read more>>

Ashley Lange

How PLB Threads became my business name. Coming up with a business name is never easy to do. You want it to mean something but also want it to be unique for your business. I have 3 kids that mean the world to me and everything I do I do it for them, so I wanted them to be a part of my business name. My kid’s names are Parker, Read more>>

Kristin Mansky

I had been operating my business since 2014, Modish Digital, for 6 years at the time and felt a disconnect with the name. While my business was primarily based around the digital world (branding, website design, digital photography, social media management), Read more>>

Regina Steed

How did I come up with the name RCS Entertainment? Hhaha most people think that it’s my initials but in reality the initials are of my kids. Read more>>

Robert Kenyon

For First Cabin Travel, in 1989 I was at a dinner party and I discussed trying to find an appropriate name for my travel company. A flight attendant who was at the party mentioned that all of those who flew first class on the flight were considered to be in the First Cabin. My publication, Discover Magazines is derived from the fact that we have 6 different editions, thus it is the umbrella for all combined. Read more>>

Jordan Haddad

The reason I came up with the name TheeBlackSheep for my company is for a few reasons. I personally am the black sheep of my family and friend group. I created this company to help create the voice for people that never had it. I first created a podcast to tell my story and to help motivate people to do better Read more>>

One7evenOne Productions

We actually named our business after the first studio we ever filmed in… We got into filming by having a common interest in film. One day we decided to go half on a camera and just play around with it as a hobby. Read more>>

Kevin Zarate

I’ve always loved creating art. At SUCH a young age, I didn’t realize back then that I was just creating. I would love to draw. In elementary school I loved drawing dinosaurs (Especially the T-Rex from Jurassic Park). In middle school I loved drawing my favorite NFL quarterbacks from sports illustrated magazine covers. Read more>>

Kim Ehrman

Naming a business is so difficult! I wanted something a little bit playful, a little bit classy, and I was determined to get a clean URL — the business name without any fillers and with .com at the end. Easier said than done. Read more>>

Joanna Heart

My coffee shop called the Palm Coffee Bar, because originally my inspiration came from my Cuban heritage. I was visiting Miami often and was inspired by the Cuban decor, the tropical vibes, and I wanted to bring that back so that I share the feeling of being on vacation with my community! Read more>>

DeAngela Gill

DeeDee’s – My nickname is DeeDee. The company is inspired by my personal self-care journey and I desire to provide effective skincare products for my customers. I aim to offer customers comfort and assurance that their skincare needs are being met with quality and care. Read more>>

Andrew Ross

When trying to decide a name for a business, there are so many avenues and options, and everyone of them can be anxiety ridden. Choosing the wrong name could be an immediate death sentence for your goals, dreams, and ultimately your brand. When we were thinking of names, Read more>>

Rashad & Elayna Mateen

The name of our company is Crumbstruction. We get so many compliments on our name, and here is the story behind how we came up with it. We have been catering for almost 10 years. We have owned and operated our food truck for 2. We cook a wide range of menu items, and did not want to be boxed in to just one type of food or menu item. Read more>>

Cassi Hoven

In 2021, I got engaged! While planning my wedding, my mom and I dug out her wedding dress so I could try it on, and I knew I wanted to alter it to create something special. In the box was also her veil – cathedral length attached to a floral headpiece that screams 80s. Around this time was when I was in the process of naming my business. Read more>>

Bethanie Jean

“THE JOY REVISION” is my design company. I always dreamed of being an Interior Designer, but what I really was.. was a Hairstylist! I was also a seasoned Style Expert & Host. I love to interview! Read more>>

Anikó Zala

I teach workshops and make lush body care products as a way to excite peoples’ curiosity about folk herbalism and other traditional ways of being in and approaching the world. Read more>>

Alyssa Fay

I started Gather & Graze because I completely fell in love with the atmosphere that a charcuterie board brings. I grew up always gathering around the table and grazing on our AntiPasto, as my mother would still call it! It is the feeling of relaxing, grazing on delicious food, and gathering with those you love most, that is what I wanted to cultivate and bring into peoples every day life. Read more>>

Stephanie Young

With a love for traveling, I would always gravitate towards local, unique, and well made items to bring back that would have a place in my home. For me each item is a souvenir of sorts and a fond memory. I would tell friends and family, “I just like to wander around” to find those small shops maybe not on the tourist lists even if it was twenty minutes outside of where I lived or on the other side of the world. Read more>>

Hailey Mignone

When I first sat down and decided to start my own business, I knew I had to come up with a business name. I wanted my business name to be something easy to remember and also make sense with what the business does. When thinking about the business – Read more>>

Mickia Jolley

There are only three words to describe my goal in life. Black girl luxury. That has always been the life that I dreamt of having, so there were only two options for me. Climb the corporate ladder, pursue entrepreneurship, or both. One would assume that the obvious decision would be entrepreneurship. Read more>>

MeKayla Person

I wanted to change from KissedbyKayla Esthetics because I was growing older and more mature in life so the business had to reflect the same. I wanted to incorporate my name or initials in some way and “muse” just kept coming to mind so I went with that! I am very much my own inspiration. My own muse. Being a muse or point of inspiration for others is what I’m all about. It’ aligned perfectly! Read more>>

Britney Frazier

Our business’ name is Relentless Studio. Our business sells natural products and we promote holistic services; such as, facials, Yoni steams, wood therapy and more. Many times, people have told us that our name doesn’t “match” what we offer. Although, we understand this opinion. We have decided to strive under the name, Relentless Studio. Read more>>

Nia Ruth

I couldn’t agree more, it took over a year to come up with the name Few & Far for my business! I was very intentional about naming my business because I wanted the name to describe the ethos of the brand and allow consumers to connect with the brand and the feelings they get when they drink my wines. Read more>>

Jennifer Stephens

I worked full time as a graphic designer and was designing lots of packing for other companies. Although I love doing that, I thought, “how could I incorporate my art work (mixed media collage and painting) into a product packaging design?” Read more>>

Catherine Gulley

Well how I got my name for my business was from the Lord. I was thinking of some names and the names just didn’t sound right to me. So I prayed and asked the Lord to please give me a name for this business you want me to start. Poise came to mind, so I looked to up and poise is me. The Lord was giving me something that describes who I am. So when the Lord showed me that. I put it together and got Poise by Cat. Read more>>

Leilani Melendez

I had a hard time creating Leilani’s Consulting name. I wanted a name that would fit everything I do. A lot of people told me not to name it after myself. On the other hand my daughters told me; since my name is unique and beautiful name it after me. Read more>>

Sam Harrell

I was sitting behind a Two Men And A Truck moving van in traffic. I liked that their name was casual and fun. So I thought to myself, how do I answer calls…I say, “This is Sam, The Garage Door Guy returning your call!” I then did a Google search to make sure nobody else had the name. No matches. A name was born! Read more>>

Nicole Prom

Naming my business was something that held me back for years! It’s so exciting to have an idea for a business but then sitting down and thinking of how people will find you, what they’ll think of your business’ name, and so forth is so daunting! Not to mention, thinking of some great names and then realizing they’re taken! Read more>>

Garri Davis

During the exhilarating journey of planning my very first childcare early learning program, I was determined to find a name that would captivate hearts and roll off tongues effortlessly. As I brainstormed for weeks, jotting down countless possibilities, I couldn’t help but feel like something was missing. The spark of inspiration eluded me until one fateful day when an enchanting image caught my eye on Google pictures—a resplendent purple flower. Read more>>

Antonette Parker

When I was a teenager, my older sister had a bestfriend. His mom would come over all the time or we would go to her house. And when she would ask my sister where I was she would always say where is Beauty. And that was the name she gave me. She passed a couple of years ago, and when I started my business I just knew I had to have the word beauty in it. Read more>>

Nicole Patrick

Naming a business is something that is personal to the business owner. Many tend to use their own name in some capacity when creating a logo and name. When I first began to brainstorm having a business, what that would look like and the name, I thought about how I wanted someone to feel when they heard or saw it. I wanted to bring a sense of calm, enjoyment, luxury, service and above all, an experience. That is how The Beauty Bar and Lounge came about. Read more>>

Brandon Reich

I was interning for a production company that was the owners name and “productions.” I asked him about it one day, and he told me it wasn’t his real name. It just, sounded cool. He encouraged me to stick with my own name even though I thought my last name had some sour history. He was right. I’m glad I kept my name with my business. My contribution was adding “films” to the title. Super creative huh? Read more>>

Ayesha Gallion

The assertion and phrase, “I’m Speaking Now” came about after observing how often people tend to speak over one another while someone is attempting to conclude or elaborate on a thought. It’s so essential that people feel heard and most importantly understood. It has happened to me, personally and professionally and many people can relate. Read more>>

CECE | CECE💫 Inspires Inc.

The Real Story behind CECE💫Inspires as a brand is a metaphor that I set out to remind myself & encourage myself to keep pushing forward into everything Creative that I inspire to do along my journey. While encouraging other’s, I am positively reminded of how When I stepped outside of my comfort zone & shined my light in plain sight while encouraging & inspiring others to do so as well. Read more>>

Garrett “Tha G.O.A.T.” Lofgren

Since 2nd grade my nickname has been Goat. It may have started with my teacher who had a thick accent and pronounced my name “Gart” so the kids in my class started calling me Goat. I’m an Aries which is kind of a goat, I was even born the Chinese year of the goat. Read more>>