One of the most creative parts of starting something new is finding a name and it’s also one of the most challenging. Below, you’ll find the stories of how various successful brands, creators and entrepreneurs came up with their names.

Hannah Middlehurst

I get asked frequently how we came up with the name Willow & Honey Photography. It is quite simple actually, I named the business after my editing style to better give people an understanding of what to expect from us. Willow refers to the green earthy tones and honey refers to the warmer tones. Read more>>

Akil Jabbar

The naming of my business Asim Supreme Products came fairly simple. Asim is my actual middle name. For legacy purposes, it was important for me to some how incorporate my name or in this case my middle name into the naming of my business. Hundreds of years from now my name will still live on. The name Supreme was used because I wholeheartedly believe that I have top tier superior products. So I put the two together. Asim Supreme, it sort of have a ring to it. Read more>>

Kenna Chenille

Picking out a brand/business name was really difficult because I wanted it to be something simple, easy to remember, but still very authentic & true to me. I knew for sure I wanted to use my name somehow but the process of trying to think of something clever was pretty difficult. Then that same day, I spoke with a lot of my friends and went through the various nickname they called me and Kenna Mae stuck out to me. Read more>>

Iiesha Mosby

So alittle back story or history on my brand I should say lol. When I first launched my business I was only making natural deodorant. I was having a conversation with some ladies at the gym about making my own deodorant. I was explaining to them the trial and error part and in conversation I mentioned one batch of the deodorant was too slick. Jokingly my armpits being slick had us in tears laughing lol. Read more>>

Gabrielle Morreale

My business was originally called Gabrielle, LPC, my name, and my profession, pretty simple, right? Well, as my practice grew, I felt like I needed a name that tied into our mission. I was working with my incredible business coach in Jennifer Rollin, and she encouraged me to think of a name that had a great meaning, and that I felt proud of. It took me some time, but I came up with Recovered and Restored Eating Disorder Therapy Center. Read more>>

Marissa Savino

Before introducing the world to my business MJs Hip Hop Connes I was in the field of Social Work. While employed at a drug and alcohol program a few of the clients referred to me as MJ. I’m not so much a Marvel fan so I didn’t make the correlation until it was shared with me. The name stuck and actually ideal to use for the industry. Hip Hop Connex derives from my experience to connect artists and help them navigate toward progression and success. Read more>>

Jasmine Pulido

When creating Earth Tone Ink, I wanted a name that represented my mission, my essence, and my passions. Anyone who knows me, knows that I am gentle, kind, and warm hearted. I love nature and all the colors that are found in it. I am drawn to the elements that remind me of earth and strive to represent that in my branding. Read more>>

Chris Mulone

Hold Fast Rigging came from the common saying ‘Hold Fast’ and its significance in the sailing world. As traditional sailors, we wanted to name the company after something other traditional sailors would appreciate! The term ‘Hold Fast’ in the sailing world originated from the Norwegian saying “houd vast”, meaning hold tight. When sailing, the rule is to keep one hand for yourself and one hand on the boat. When someone says ‘hold fast’ you designate both hands for the boat. Read more>>

Cindy Convery

I tried lots of names before choosing PureWild as the company name. I had decided to call the company Pure & Wild because the ingredients in our products are the purest, organic and clean ingredients and the collagen is only wild caught high quality collagen. Then I was introduced to the friend of a friend who’s job is naming big companies in the tech world. She also designs crossword puzzles for the New York Times. She suggested just one word: PureWild. And that was it! Read more>>

Mao Vang

You know, I have been wanting to open a bubble tea shop for the longest time ever since we made the move to Rexburg, Idaho. Two years passed, comes three, and comes six I thought, you know what, it’s time to gather courage and open one. For those few years, I have been sitting and thinking about naming my own boba shop if we did ever open one. Read more>>

Chenita Griggs

When I initially started my business over a year ago, I still hadn’t really tapped into how far I wanted my business to go. I’d freely help others become successful until one day I realized that I am providing services that most does for financial gain only. However, in my case I was assisting other to reach their full potential as a generous gesture. Read more>>

Karina Moreno

Good question. My middle name is Dulce which means sweet or candy in Spanish so I figured Eye Candy was a cheeky name to describe my eye lash artistry while including a little of me in there. Read more>>

Michella, Nina Agduyeng, Xoum

We are two best friends who grew up together since the age of 3. We also lived on the same street called Willow Drive which is how we came up with our business name. Growing up, we shared many similarities, passions, and have always had an eye for details. Throughout the years, there was always a reason to plan an event. We love a good backdrop to capture memories. It was something we enjoyed doing for fun! Read more>>

Linda Wehrli

Agreed. The story begins back in the 1990s during an interview with LA Parent magazine. She asked me to describe what services my business provides to the community. Drawing and Painting classes and Piano Lessons for ages 7 and up was my simple answer. Going into depth on how the curriculum develops lifelong artistic and musical skills that fuel a passion for the arts, prompted the interviewer to comment, “Those are pastimes that can be enjoyed for a lifetime!” Read more>>

Bobby Dimovski

I really had no clue how to name a business or where to start. It ultimately brought me to look at the “why” behind what I was doing. I started my business and fully intended it to be strictly a side hustle. At the time I had a solid corporate sales job and wanted to do something to earn a little extra income to support my family, especially since my first daughter had just been born. Read more>>

Robin Spinelli

Gracie’s story begins at a feed store where she was left by her Momma. One day, a kind farmer adopts her to live on his farm. She can still remember the farmer’s gentle hand reaching into the worn wooden box as He chose her; and the bumpity ride home in the farmer’s old green truck with Champ the dog. Read more>>

Jamille Carter

Coming up with the name, SimplyJamille, was fairly easy for me. So many times, I have thought that opportunities to represent a brand were unattainable. I would look at these extravagant photos and commercials featuring women that resembles those that you only see in commercials, runways and print ads. I wanted to give my audience a different perspective. One that was simple. Read more>>

Clay Smith

I was actually at my full time job juggling the idea of being a business owner texting back and forth with my wife . She then began to conversate with her coworkers about it and they came up with “C3” which stands for My kids and I . Read more>>

Matty & Elizabeth Simpson

Hi y’all! Matty & Elizabeth Simpson here…the the husband and wife team behind Simpsonography Creative House. How did this ridiculously long name come about? What started as just plain ole Simpson Photography, LLC was shortened to Simpsonography for social media handle purposes. There are a blue million Simpsons in the world after all. Read more>>

Marcella Lanier

Choosing what to name my business was an interesting task. I didn’t ponder very long over what to use, although my choice was anything but obvious considering I hated my name growing up! To me, Marcella, was an “old” name. Even now I’ve only met one other person with that name. In my young, opinionated mind, my middle name ‘Colette’ was even worse. Read more>>

Alexis & Robert Liddell

What a perfect question to ask. Honestly, my husband helped me to build a brand from the ground up. For two years the idea of Tap In had been in my spirit. My husband said the perfect acronym “Try Applying Pressure It’s Necessary.” It was right on point for both of us during the time in our lives of figuring out the different obstacles we were facing. Read more>>

Thomas Parks Jr

The TAP stands for the first Middle & last name of my name and the Out stands for how I will be knocking out the other competition of artists Representative and management to climbing to the top Read more>>

JaLelia Croxton

The story behind the name “Indigo Intentionss LLC” is pretty simple. The word Indigo for comes from the term “Indigo Children”. An Indigo Child are people who are believed to possess special, supernatural traits or abilities. I’ve carried that with me for many years. Indigo is also the color of our third eye chakra so it just kind of came together perfectly. Adding on Intentionss was pretty simple because your intention behind everything is very important. Read more>>

Henry Mann

The meaning behind my Brand Nxtlevelgraphics is that everything about taking everything you do to the next level. That just creates growth upon yourself to want to grow in everything you do in life. Taking that next step is important to where you always elevating yourself and not staying in one place Read more>>

Susan Chin

Naming a business can be so difficult. You want it to resemble your brand, be catchy and straight forward. When determining a name that fit my brand I sat back and thought of what I want my clients to feel like after being serviced by me. I remember looking at a chandelier in my foyer and thinking ” I want them to be THE CHANDELIER OF THE ROOM”. Read more>>

Jasmine Gannaway

My business, Affluent Business Solutions, is dedicated to helping small business owners maximize their profits by providing bookkeeping and payroll services. I chose Affluent because it means wealth, which is my desire for my business as well as every business owner I service. It is my dream to be the first multi millionaire in my family! Read more>>

Damaris Colon

The name London Rock is a combination of my two eldest children’s names, London James and Rocklyn Starr. Read more>>

Kelonda Smith

So my YouTube name came from Sadè I was listening to her heavy at the time, and I looked up the meaning behind taboo and it was the missing piece. Because the exact definition was how I would explain my channel. Read more>>

Sam Pawar

The name “Four For Fun” was a byproduct of the literal sentiment it carries—four friends enjoying themselves working on projects that reflect the fun we had creating them. Read more>>

Ryan Daniel

The name Zandolee was a name given to a small lizard back in the 1920’s and 30s from my home country Trinidad and Tobago Read more>>

Renika McQueen

I named it after my last two son’s. Their names are Chase and Conner. Read more>>

Regina Pasqualone

I don’t have some profound story for this one! The name Tiny Kitchen Candle Co. came about because that is where I started making candles- in my tiny kitchen! Read more>>

John Belanger

We wanted a name that would represent and resonate with everyone who enjoys being outside and doing outdoor activities. Read more>>

Jeff & Melissa Blanchard

Our name is simply our last name! We added the & Co. to it as we love company of all kinds, dogs, cats or humans. Read more>>

Lisa Marie Carroll

Team TLC is the name of my business and it holds multiple meanings. After being licensed for about 20 years it became apparent that I needed help to continue to grow and one of the first steps I took was to ask my husband, Tim Carroll to get his real estate license and then I recruited a long time friend in the business to join me to help me handle the lead volume I couldn’t handle. Read more>>

Phil Mealer

I had a friend a couple of years back that asked “ Are you ever in Ohio?” I thought to myself ya Occasionally. And then thought hey that’s a good name for my account. Read more>>

Isabella Rosal

7th Sky sounds pretty simple yet it is very personal. Both my kids were born in July, hence, the number 7. Sky is my son’s 2nd first name (Alfred Sky), and it came from the thought of his twin brother who became our angel during our pregnancy journey since the company was founded on the same month as well, and registered the following month. Read more>>