One of the most creative parts of starting something new is finding a name and it’s also one of the most challenging. Below, you’ll find the stories of how various successful brands, creators and entrepreneurs came up with their names.

Ivana Somorai

This name is actually an ode to an artist who comes from the same country as us, an ode to a woman who managed to change and shake the world of art and performance. Read more>>

Valery Martinez

In 2017 I enrolled in a beauty school. I previously attended in 2013 a makeup artistry school in Coral Gables, FL. But as my artistry grew I became more interested in skin care I figured that makeup is just the top layer of your skin but their is no glow, like your own skin glow. I wanted my business to catch all that I loved about beauty industry not just makeup so I named it FacebyvaleryM. Read more>>

Ashley Aleman

I came up this name by just really thinking outside the box. I really wanted a name that stood out so I just decided why not put AshleyCostmeticsLA . My name is ashley and I sell makeup. I live in Los Angeles too so why not put it together. “AshleyCostmeticsLA” Read more>>

Radiance Bukari

The name Radical Creations comes from a combination of things, it is an expression of my multihyphenated existence. As a creative working in the corporate world, I realized that I had to find creative ways to stay in touch with my artistry. For me this meant engaging in my community and my crafts, sharing my poetry, and studying music. Read more>>

Hilary Crowell

Farming was such an important part of my life – I can’t stress this enough – that I wanted a name that nodded both to my past, agriculture, and my future, fiber products. The term cultivate is such a wonderful word. In organic crop production it is both a broad and specific word, often referring to mechanical weed removal. Read more>>

Kimberlee Johnson

As a teen I was never apart of the “IT” crowd. I played basketball and had few friends, but you could always find me in the corner. I was never one to be apart of the “SPOTLIGHT”. Still to this day I like to stay behind the scene when I’m working with someone. Read more>>

Blair Touma

I coordinate 2 large markets in the Tampa Bay Area, and often facilitate other markets and events as well throughout the year for other companies! I knew when I started coordinating markets and opening my own event business, that every detail would matter – starting with the names! Read more>>

Deede Petz

I’ve always had a passion for vintage travel trailers. After many years of indecision I finally decided to take the plunge and start a small business creating and selling my interpretation of trailers from days gone by. Read more>>

Anchandria Collins

Collins is my family last name and Legacy came from what me and my husband is setting up to leave for generations ahead. Our goal is to create generational wealth. We have four children and plan to leave a legacy for them to carry on. So, we name our business Collins Legacy Tax & Credit Services. When you hear Collins Legacy you know what our company stands for. Read more>>

John MF Davis

Growing up, there’s often so much going on around you. Everyone has different goals and plans, inspirations and motivations. It makes you question yourself and this big burning question of “who are you” arises. This happened to me, and when I look at my life, I wasn’t happy with my situation. Read more>>

India Russell

The name of my company is very original and personal to me. It was inspired by my kids Kwame and Lilly, two of the most important people in my life. When brainstorming a name I knew it would have to be something that is near and dear to my heart, something that I wouldn’t give up on when things got tough. Read more>>

Nadege Edman

It’s quite a funny story as to how Abode was created. I was just looking to save some money, but it turned into something greater than what I had in mind. Christmas is my absolute favorite holiday and I ALWAYS go over board with getting gifts for friends and families. Read more>>

Mario & Kelly Crobu

Our surname, CROBU (“crow-boo”), means “CROW” in Sardegnan. Mario (and his brother Gianfranco who is a part of our team as well!) is a native Italian from the region of Sardegna, the second largest island in the Mediterranean. While still a part of Italy, Sardegna has its own super distinct culture and even its own language. Read more>>

Chanel Goodson

I wanted a name that was bold, and that represented my personality. I’ve been vegan for 12 years crazy right and I’m a thick girl. I love food just no animals products please. So when people will always ask me if I’m vegan I would always say yes I’m vegan AF so the name just fits so perfectly. Read more>>

Hector Gallardo

The one thing I would change if I could do it all over again, is change the name of my company. You see, at the very beginning, my goal was to just do a podcast/vlog about my city. All the cool local shops, restaurants, artists, musicians, and the like. Me being a musician, I tried to incorporate something musically clever. Read more>>

Paolina Milana

Life has a funny way of getting in the way of our plans, doesn’t it? For me, that has meant a lot of things. Early on, it meant not being able to be “just a kid” because my childhood necessitated me helping to care for a mom and a sister, both diagnosed with paranoid schizophrenia. Read more>>

Tanesia Laurant

I came up with the name of my company CandyGurl Pralines & Catering because of my love for pralines and making desserts. I wanted to have a name that people knew for sure what it is that I make. I had been making sweets for years growing up. In New Orleans we have something that’s called the candy lady, all I did was put a spill on it. Read more>>

Trendsetters Market

We actually came up with while we were on vacation! We had been making plans and wanted a name that was different and unique. As we were thinking and shouting out ideas, my sister’s boyfriend shouted out Trendsetter, at the time we were iffy about it, but as we kept saying it, it grew on us. Read more>>

Julia Macaluso

When my husband Nick and I sat down to brainstorm potential names for a freight forwarding company, we knew we needed something original and memorable…creative and unique. The name of our company needed to be like a “first handshake”…it says a lot about a person and makes a powerful impression. Read more>>

Jakayla Jones

I came up with “Kay Monaè Beauty Bar” because I knew that I wanted at least one of my businesses to be named after me. I took “Kay” from my nickname “Kayla” and Monaè is my middle name. In the future, I will be the owner of a spa offering a plethora of beauty services so that’s where “beauty bar” stemmed from. Kay Monaè has a nice ring to it so I stuck with it! Read more>>

Meca Sica

I came up with my business name while working my second salon job early in 2020. As a Junior braider, I didn’t get to work on many styles because I was still going through the training process, and the type assigned to me was stitch braids. At the salon I worked at, many clients that came in highly requested those braids, Read more>>

Tessa Rawson

The name of my company is Resonance. Resonance is the scientific explanation for object’s tendency to vibrate at an optimal frequency inherent to its nature. What? My thoughts exactly. When I was debating names I tried to think of all the powerful words I use the most when trying to help my clients be great speakers – audience, engage, connection, resonate. Read more>>

Shalana Renee

Heritage in Lieu is a double entendre, that speaks to one’s desire in choosing Heritage instead. Throughout history minorites have faced unfortunate circumstances, that left them stripped of their language, religion, traditions and heritage. Read more>>

Bee Blanton

I named my business Tiny Pencil Studio after a collection of stubby pencils I accumulated during college. I saw them as this symbol of my dedication to drawing and creating. I still keep a little jar of these tiny pencils on my work table. It’s a great reminder of where I started and to keep doing what I love. Read more>>

Kimberlene Vatelia

I came up with the name of my business literally just thinking of a creative way to describe the beauty of South Florida women and how to get the glow we have if you begin your journey with skincare. Read more>>

Kimberley Ellis

Off The Cape came from the idea that I wanted a business that I could run when I was not spending summers on Cape Cod. Summers on the Cape were precious to me and devotiving those few months of the year to enjoying my family and friends. During the other months of the year, life seemed to get in the way of intentionally pouring into those relationships. Read more>>

Neha Gupta-Ednie

Growing up with a very artistic grandmother, I loved art from the beginning. In school, art class was my favorite especially growing up and I even won prizes for a few competitions for my school back then. Since then I have trained and worked as an interior and graphic designer for over 10 years which is what prompted me to come up with a concept of my own art & design related company. Read more>>

Dafnie Prophete

I came up with the name So Miami to solve a need. Many times when people travel they want to fit in with the locals. They want to blend in and not stand. They want to look and feel comfortable in an unfamiliar environment. When people travel to Miami, So Miami gives them access to the hottest Miami wear, which evokes the city’s culture; and without breaking their pockets. Read more>>

Tony Montana

Speakeasy Tattoo Company Well, it’s very funny, I was adopted under the birth name of Tony Montana Scarface Taylor, in which, during the adoption process, Scarface, in the last name Taylor were removed. Read more>>

Shameah Andrea

My company is named after my grandmother, Valarie. She inspired and encouraged my femininity and beauty. I can still hear her voice, when I am getting ready or leaving the house say “Don’t leave the house without earrings…” I live by that. Read more>>