One of the most important things an aspiring entrepreneur can do is validate their idea by finding a client. For first time entrepreneurs, this can often feel intimidating and so we’re hoping that by sharing stories of how others before them have found their first client we can make it feel less daunting. Below, you’ll find the stories of some incredibly bright entrepreneurs and business owners sharing how they secured their first client.

Pamela Pedrazzi Reidt

After working solely through word of mouth for a while, I decided it was time to invest in a website and start actively promoting my work. Not long after, I got my very first inquiry from someone who found me on Google, and I was so excited! They loved my portfolio and ended up booking one of my top boudoir packages. It was such a rewarding moment and gave me the confidence that I was on the right path. Read more>>

Penny Goffman

This is a story about how I landed my first 3 clients in the first 3 months that I went out on my own recently. The common thread of all 4 projects is CONNECTION. For 5+ years I was Head of Community at HeyMama, a private membership community for moms in business. During that time, I met inspiring, brilliant and powerful women across the country building incredible businesses. My role was forward facing and I had a unique opportunity to deeply connect with our members & partners. I supported them, introduced them, cried with them, lifted them up and above all did so with authenticity. It wasn’t until that business sold that I understood the magnitude of these connections. In January 2025, I leaned entirely into these relationships to guide me on this next career chapter. While connections are critical, your name, reputation and how you make people feel are everything. Read more>>

Rebeca

Back in 2019, I was working as a barista at a coffee shop in El Segundo.
There was a regular customer that would come in every week at least once, sometimes more.
She ended up seeing my art through instagram after I was tagged in a post that the coffee shop made.
She followed my art account and next time she came in, she couldn’t wait to talk to me about my art.
She actually ended up wanting to buy a drawing right out of my sketchbook! It was the most satisfying $20 I ever made. Read more>>