Today we’d like to introduce you to Tianpei Ma
Hi Tianpei, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I have loved silk since I was a child. I loved its beauty, its sense of mystery and how it felt like such a “grown-up fabric”. When I created the brand in 2020, we started with just silk face masks, which gained popularity as silk is very friendly to people’s skin. As the pandemic subsided, we expanded into other categories, such as silk beddings, accessories, loungewear and lingerie.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
We had a few bumps along the way. When we started selling, the demand was so huge that our shipping and customer service couldn’t handle the volume. Then, as the face mask trend lessened, we started experiencing peak and down seasons like everyone else, and I had to look at things from an annual perspective instead of focusing on daily sales.
Alright, so let’s switch gears a bit and talk business. What should we know?
As a business that grew from an Etsy shop, I constantly get inspiration from our customers. We started with women’s silk lingerie, but male customers quickly came along, asking for silk trunks. People also started sending us pictures of vintage lingerie, asking if we could replicate them in silk. I really love talking to customers, as nothing feels better than creating real things for real people.
How do you define success?
To me, it’s about being able to create beautiful & practical things that are a part of people’s lives and memories.
Contact Info:
- Website: https://www.softstrokessilk.com/
- Instagram: https://www.instagram.com/softstrokessilk/
- Facebook: https://www.facebook.com/p/Soft-Strokes-Silk-100085503480260/
- Youtube: https://www.youtube.com/@SoftStrokesSilk
