Today we’d like to introduce you to Steven Schneider
Hi Steven, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
My entrepreneurial journey started in college when a friend showed me that he was making upwards of $10,000+ monthly from his college apartment. How? He built affiliate websites and used search engine optimization (SEO) to drive blog traffic.
From that moment, I was hooked.
I became obsessed with SEO and used every opportunity to learn the basics. He gave me a starter site and I used that as my playground.
Flash forward a few years, and we (me, him, and our other partner) owned 40 websites, published 400 articles per month, and scaled our college side hustle into a 7-figure company.
Then, during Covid, our business got hit by three major black swan events, making me rethink things. I took a year off and coasted, trying to figure out what was next.
Around that time, I started exploring LinkedIn as a social media platform and saw an opportunity to build my brand. This was when I met Connor Gillivan and Nathan Hirsch, two entrepreneurs who had their own success after scaling and exiting Freeup—also through the power of SEO.
The three of us hit it off and saw an opportunity to start an SEO agency, TrioSEO, focused on scaling high-intent content for clients.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The three black swan events that struck my first company were rough. Within 30 days, we got hit by a massive Google algorithm update, Amazon cut their affiliate programs by 50%, and COVID shook the economy. Our company lost 60% of its revenue in about 48 hours. Since it was my first business, I felt lost. I didn’t know what to do. I took the day to regroup, then pressed on.
We’ve been impressed with TrioSEO, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
TrioSEO creates high-intent SEO content that aims to convert browsers into buyers.
Our team manages everything from strategy and outlines to writing and publishing, even offering tips and tricks to enhance user experience (UX) and conversion.
We aim to drive the right traffic to the right pages and ensure our client’s SEO is set up for sustainable success.
We offer several services:
1) 100% Hands-off, done-for-you SEO content
2) Strategy + content briefs
3) Strategy only
Before we let you go, we’ve got to ask if you have any advice for those who are just starting out?
My #1 piece of advice is to get your hands dirty and practice a lot. If you want to learn SEO, build a website and master the basics. Courses and YouTube videos will only take you so far – at some point, you have to rip off the Band-Aid and get to work.
Pricing:
- 3 articles for $1350/month + $1500 one-time strategy fee
- 5 articles for $2150/month + $1500 one-time strategy fee
- 7 articles for $3000/month
- 10 articles for $4000/month
- 15 articles for $5500/month
Contact Info:
- Website: https://trioseo.com/