Today we’d like to introduce you to Mado-Sue Dembele.

Hi Mado-Sue, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?

My journey with Deusay Beauty began with my love for beauty and the power of feminine energy. I’ve always been the type of woman who felt most confident when my lashes were on point—they’ve always been my finishing touch, the thing that made my makeup looks feel polished and complete. Over the years, I was constantly getting compliments on my lashes, hair, and makeup. It felt natural to turn something I genuinely loved into a business.

Lashes have this transformative ability, not just for your look but for how you feel. I wanted to share that experience with others, which is why I created Deusay Beauty. My brand focuses on luxury strip lashes and lash clusters that allow women to express their unique style while feeling empowered. Starting this business wasn’t just about selling a product—it was about creating a community that celebrates beauty, confidence, and authenticity.

With a deep passion for beauty and a commitment to quality, I’ve been able to grow Deusay Beauty into a brand that reflects both my personal journey and my belief that beauty starts from within but shines through the details—like the perfect set of lashes. Today, my focus is on continuing to build that connection with my customers and expanding the brand, while staying true to what I love: beauty, feminine energy, and empowering others to feel their best.

We all face challenges, but looking back would you describe it as a relatively smooth road?

It definitely hasn’t been a smooth road—starting and growing a business comes with its challenges. One of the biggest struggles for me was overcoming the trap of comparison. It’s so easy to look at other brands and feel like you’re not doing enough or that your progress isn’t as fast. This comparison can really steal your joy and create analysis paralysis, where you spend more time doubting yourself than actually making moves.

In the beginning, I felt the pressure to live up to what other brands were doing. But I quickly realized that trying to follow someone else’s path only takes you further from your own. The turning point for me was when I decided to focus on being authentic and true to what Deusay Beauty stands for. Once I stopped worrying about what everyone else was doing, I found my flow, and everything started to align.

It’s important to remember that everyone’s journey is different, and there’s real power in trusting your vision. Some days are tough, and there’s always more to learn, but staying true to your brand and your passion makes the bumps along the way worth it.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?

At Deusay Beauty, we’re all about elevating beauty with intention. We specialize in luxury strip lashes and lash clusters that not only enhance your look but also your energy. Lashes were always my final, personal touch when it came to makeup, and I wanted to create something that could offer that same feeling of completeness and confidence for others. My brand isn’t just about selling products—it’s about celebrating feminine energy, beauty, and self-expression.

What sets us apart is our dedication to quality, authenticity, and connection. I’ve always believed that beauty starts from within, but the right lashes can help amplify that inner glow. Our products are designed to be effortless yet impactful, giving women the freedom to express their unique style while staying true to who they are. We offer cruelty-free, premium lashes that feel comfortable and look stunning, no matter the occasion.

I’m most proud of the community we’ve built. It’s been amazing to see how many women resonate with the idea of using beauty as a form of self-care and empowerment. Every time I hear from a customer who feels more confident or beautiful because of our lashes, it reminds me why I started this journey.

What I want readers to know is that Deusay Beauty is more than a lash brand—it’s a lifestyle that embraces individuality and authenticity. When you wear our lashes, you’re not just completing your look—you’re owning your beauty, your power, and your aura. And that’s what Deusay Beauty is all about.

Before we let you go, we’ve got to ask if you have any advice for those who are just starting out?

One thing I wish I knew when I was starting out is that it’s okay not to have all the answers. There’s so much you learn along the way, and sometimes the best thing you can do is take that first step, even if it’s not perfect. Don’t let perfectionism or fear of failure hold you back. You’ll make mistakes, and that’s part of the process, but those mistakes are where some of the best lessons come from.

Another thing is to always prioritize authenticity. It’s easy to get distracted by what’s trending or what other brands are doing, but what will truly set you apart is staying aligned with your values and your unique vision. When you’re authentic, your brand speaks for itself and resonates with the right people.

Lastly, don’t be afraid to ask for help or seek advice from those who’ve been there. You don’t have to do it all alone, and surrounding yourself with a support system can make a huge difference.

Pricing:

• Short and Classy Strip Lash Collection: $5/set
• Long and Sassy Strip Lash Collection: $6/set
• Lash Cluster Sets: $10
• Free Shipping on All Orders- Limited Time Only

Contact Info:

• Website: https://deusaybeauty.com/
• Instagram: https://www.instagram.com/deusaybeauty
• Other: https://www.tiktok.com/@deusaybeauty