Today we’d like to introduce you to Haley Murphy
Hi Haley, so excited to have you with us today. What can you tell us about your story?
I started my career in the beauty industry with a passion for empowering women and helping them feel confident in their own skin. Early on, I realized the immense potential in spray tanning, both as a beauty service and a business opportunity. Seeing the growing demand for natural-looking tans, I decided to specialize in this area. Spray tanning doesn’t require a license so anyone can offer this service. It can allow women to be their own boss, choose your own hours and give women confidence!
I launched my own spray tanning business, combining my expertise in beauty with a keen business acumen. Through dedication, 10 years of continuous learning, and a commitment to excellence, I built a thriving business. My approach focused on delivering high-quality results and exceptional customer service, which quickly earned me a loyal client base.
Recognizing a gap in the market for comprehensive, accessible training, I created an online course aimed at both established beauty professionals and newcomers. My goal was to share the knowledge and techniques that helped me succeed, enabling others to achieve financial independence and flexibility in their careers.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
The road to success in the beauty industry, particularly with my focus on spray tanning, has not been entirely smooth. There have been several challenges and obstacles along the way.
One of the initial struggles was breaking into a competitive market and establishing a unique brand identity. It took a lot of effort to differentiate my services and demonstrate the value of high-quality, professional spray tanning to potential clients.
Another significant challenge was managing the business aspects, from marketing and client management to navigating the financial complexities of running a small business. There were times when balancing these responsibilities with delivering top-notch services felt overwhelming.
Moreover, as I transitioned into creating an online course, I faced the challenge of effectively translating my hands-on expertise into a comprehensive, accessible training program. Ensuring that the course provided real value and could genuinely help others succeed required a lot of time, research, and continuous improvement based on feedback. It took me two years to create.
Despite these hurdles, each challenge taught me valuable lessons and helped me grow both personally and professionally. The struggles have shaped my approach to business and education, making me more resilient and better equipped to support others on their own journeys in the beauty industry.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
OATS is dedicated to transforming the beauty industry by offering top-tier spray tanning services and comprehensive training for aspiring and established beauty professionals. We specialize in providing natural, flawless tans that enhance our clients’ confidence and appearance.
Our key focus areas are:
1. High-Quality Spray Tanning Services: We are known for our meticulous attention to detail and commitment to using the best products and techniques to ensure a perfect tan every time.
2. Professional Training Programs: Through our online course, we equip beauty professionals and newcomers with the skills and knowledge they need to excel in the spray tanning business. Our training covers everything from application techniques to business management, ensuring our students are well-prepared for success.
3. Empowering Women: At OATS, we are passionate about helping women achieve financial independence and career flexibility. We provide the tools and support necessary for women to start and grow their own spray tanning businesses, offering them a path to greater autonomy and success.
What sets OATS apart is our holistic approach to beauty and business. We don’t just offer services; we build communities and foster growth. My commitment to excellence, continuous education, and client satisfaction has earned me a reputation as a leader in the industry.
Brand-wise, I’m most proud of the impact I’ve had on our clients and students. Seeing women transform their lives, build successful businesses, and gain confidence through this service and training is incredibly rewarding. Our brand stands for empowerment, quality, and innovation in the beauty industry.
We want readers to know that OATS is more than just a business – it’s a movement aimed at elevating the standards of spray tanning and supporting women in their professional journeys. Whether you’re looking for the perfect tan or seeking to start a new career, OATS is here to help you shine.
Any advice for finding a mentor or networking in general?
Finding a mentor and networking are key to success in the beauty industry. Here’s what has worked well for me:
1. Identify Your Needs: Understand what specific guidance you need.
2. Attend Industry Events: Engage with professionals at trade shows and conferences.
3. Join Professional Organizations: Access mentorship programs and networking events.
4. Use Social Media: Connect with industry leaders and participate in discussions on platforms like LinkedIn and Instagram.
5. Offer Value: Build reciprocal relationships by offering your skills and support.
6. Be Persistent: Networking takes time, so stay patient and keep trying.
These strategies helped me connect with experienced mentors and build a strong professional network, crucial for growth and success in the beauty industry.
Pricing:
- Spray Tanning Services: Single Session: $65 (regular) / $75 (deluxe)
- In-Person Training: $1,600
- Online Course: $299
Contact Info:
- Website: https://Www.oats630high.com
- Instagram: oats_slo