Today we’d like to introduce you to Brooke Latham
Hi Brooke, thanks for joining us today. We’d love for you to start by introducing yourself.
My path to entrepreneurship feels like it was fated from the start. I remember admiring my father’s entrepreneurial spirit from a young age, and mimicking his go-getter attitude in many aspects of my life. Luckily, I was always encouraged to follow my dreams and to not be held back by fear of the unknown. I’ve always been passionate about communications — visual, verbal, written, implied, and so on. After pursuing a degree in the visual arts, and a career in the fine art world of New York City, I came to a crossroads. While I loved the path I was on, something felt lacking. I had to look deep within to recognize that my entrepreneurial spirit was not being fed, and my greater sense of purpose was not being fulfilled. So began the start of the most incredible journey. I founded Social Canvas, a boutique digital marketing firm dedicated to helping organizations of purpose expand their impact. I help businesses grow by leveraging holistic digital marketing, and I’ve worked with many incredible clients since launching Social Canvas 5 years ago. I’ve built an talented and dedicated team, and I am inspired by my work every day.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Entrepreneurship is rarely a smooth road, if ever! It takes blood, sweat, and tears to build a thriving business, and there will be ups and downs at every point along the way. There is never a moment of “okay we did it, we can relax now,” because there is always the next stage of growth and improvement just ahead. I’ve learned so much throughout this process, and I’d say my biggest lesson has been to really set concrete goals with deadlines and track key performance indicators to ensure you’re staying on track. It can be so disheartening when you don’t reach your goals, but entrepreneurship is all about picking yourself up by the bootstraps and continuing forward with your head held high. Believing in yourself is perhaps one of the most important aspects in defining your success as an entrepreneur, because if you don’t, then who will?
Alright, so let’s switch gears a bit and talk business. What should we know?
At Social Canvas, we provide comprehensive digital marketing + communications strategies to help our clients strengthen their presence online, and attract their ideal customers.
Whether it’s through our full-service management across all platforms, or a customized package of our a-la-carte services, we’re here to maximize and optimize our client’s digital marketing results, while streamlining and simplifying the process for them.
Since we are a boutique agency, we are able to dedicate more of ourselves to meet our clients unique needs, rather than offering a ‘one-size-fits-all’ approach like many other agencies do. We work hand-in-hand with our clients, tailoring our approach to fit their desired level of involvement, as well as their specific goals.
Our services include email marketing, social media, paid advertising, web design, thought leadership, creative services, growth solutions, and strategy + analysis.
Some of our recent results include an 85% increase in monthly revenue, a 119% increase in consultations, and a 922% return on investment.
Before we let you go, we’ve got to ask if you have any advice for those who are just starting out?
As I mentioned, setting clear goals is key towards driving measurable success. Believing in yourself is an absolute must. And of course, marketing your business is non-negotiable. If you want to stand a chance in today’s competitive market, you have to have a strong online presence, with clear and cohesive branding, and an informed strategy. Funnily enough, it took me some time to really invest in that for my own business as I was so busy doing it for all of my clients and I was stretched thin. You know what they say… the cobbler’s children have no shoes. But once I finally did make it a priority to market my own business online through a variety of platforms, and began seeing the results (which I had no doubts about to begin with), I just kept kicking myself that it took so long! So, if you’re not sure where to begin, I’d be happy to talk through it. Feel free to email me at [email protected]
Contact Info:
- Website: https://Www.socialcanvasco.com
- Instagram: @socialcanvasco
- Facebook: @socialcanvasco
