Today we’d like to introduce you to Bernadette Capulong

Hi Bernadette, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?

My passion for graphic design has always been the guiding light leading me to where I am today with BC Design Haus. Before starting my own agency, I worked in corporate packaging for large brands such as Nestle, Mattel, and P&G where I put all my design knowledge to practice, creating packaging that made brands stand above the competition.

In 2009, I left the corporate world and started freelancing where I acquired a taste for creative freedom which I pursued to make my dream come true of starting my own agency, BC Design Haus. Starting out of my kitchen, it took six years of hard work and hustle until I incorporated BC Design Haus in 2015. The industry was turbulent at that time, but we adapted, the economy was tight, but we prevailed, the world was changing, and we evolved with it. BC Design Haus has been resilient since its inception, we were a niche design agency with less than five employees that became a full-service branding and marketing force with a brilliant team that brings their diverse range of talents to the table of our expertise. Our reputation is for innovation and quality created with agility. It’s made our reach expand far beyond Los Angeles and bring us clients from all the country.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?

If the road to make your dreams come true is completely smooth, then that journey won’t give you the tools you need to keep that dream afloat. BC Design Haus has learned invaluable lessons and gotten so much stronger from the struggles we had to overcome that we wouldn’t be as successful without the struggle.

At the same time as I was incorporating BC Design Haus, I was also in the process of adopting my son. There were times where I was spread so thin, I didn’t know if I could juggle both. However, the parallels I discovered between leadership and parenting helped push me through those challenges and teach me the value of taking time for yourself and recharging. I used to think that being Super Woman and taking on every task without a fuss was the way to become a success. The children of immigrants often see their parents put superhuman effort into ensuring their children do better. Now though, I believe giving yourself space to breathe makes you a more effective leader and parent.

Alright, so let’s switch gears a bit and talk business. What should we know?

BC Design Haus is a full-service creative branding and marketing agency in Pasadena, California with billion-dollar company and small business clients from all around the world. Our mission is to make meaningful partnerships with brands by overcoming their challenging with personalized, creative solutions that positively impact their business.

BC Design Haus specializes in package design, branding, web-design, digital marketing, social media management, advertising, and video production. We are a team of creative visionaries tapped into culture and able to harness the creativity of the past and present to forge the designs and trends of the future.

What sets BC Design Haus apart in the marketing world is our ability to quickly create branding that generates meaningful results. We pride ourselves on agility to make waves in a world that’s always changing. We are a team of designers, marketers and artists, but it’s our grit and tenacity to hustle that makes us succeed.

The crisis has affected us all in different ways. How has it affected you and any important lessons or epiphanies you can share with us?

By the end of 2019, we were wrapping up one of our most financially viable years to date. By early 2020, the world changed and no one knew what would become of their businesses. It taught our whole team that the world is always changing and the future can’t be predicted. It also taught us that no challenge is too great if you have the willpower. We braced for impact and didn’t let the pandemic stop us from doing what we loved. We moved BC Design Haus remote and though the team had to take time to adapt, we were able to reconnect with clients and settle into our new workflow until business was running just as smoothly as before.

Contact Info:

• Website: https://bcdesignhaus.com/
• Instagram: https://www.instagram.com/bcdesignhaus/?hl=en
• Youtube: https://www.youtube.com/c/BCDesignHausPasadena