In our view, far too many ideas die at the imagination stage. It’s not because people are lazy, we think the primary reason is because many people don’t know where or how to start. So, we connected with some sharp and generous entrepreneurs who’ve agreed to share their stories of how they went from idea to execution.

Andrea Joy

The process of creating Cute Hoops was an adjustment. Let me start by saying that I own a hair salon, Inception Hair Studio. Integrating Cute Hoops into the salon was seamless. But actually understanding the process of building the back end and foundation of a retail business has been a journey. I knew I wanted to start another business, but I just couldn’t put my finger on it. Read more>>

Noreen Green

My nonprofit business is a Jewish orchestra. While participating in the Aspen Summer Music program as one of the conductors, we were tasked with creating a concert with the other music students. I decided to organize and perform a concert of Jewish music, rounded up 30 student musicians and convinced them to perform for free. Read more>>

Chef Kels

My journey started in 2019, with the idea to merge two lanes I’m known for : Cooking and Graphics. As life took its toll on me, and with the hard obstacles I had to face , God embedded a bright plan. The plan was to combine the two worlds. At first, it was just an idea that I pondered on. Then one dreadful day, I was laid off during Covid. Read more>>

Jillian Domingue

Under a tree one evening, three successful entrepreneurs were reflecting back on their lives. They were discussing the most impactful turning points and all realized that what had profoundly impacted their lives and careers was learning about the Mind, Body, and Spirit connection. What they collectively noticed is that for each of them, these concepts had not entered their world until they were much older. Read more>>

Erin Wexstten

I was working in fashion in NYC, designing for The BabyGap and had been there for 6 years. Prior, I worked for Target, Abercrombie, Theory, Old Navy – it was a great career and I was on a path of growth but deep down I was not fufilled. I’ve always been a skincare lover, a scent lover and enjoyed being creative. I was also seeking a solution to my complicated skin and no conventional products were providing results I was happy with. Read more>>

Adria Vey

My business has changed so much in the last 4 years. It has evolved with trends and with me! I started out as a calligrapher – I originally thought I’d be working with brides, doing signage for events, and even making products with my hand-lettering on them. I did end up doing a lot of those things, but as time went on, I started creating more illustration-based products for my shop. Read more>>

Dr. Shavona Whitehead

The Journey of Dr. Von, The MORE Pusher, was birthed out of my own personal healing journey. I was the ordained preacher with a successful career, great accomplishments, awesome foundation and impeccable linage but struggling with my own personal identity. Life circumstances and experiences cause me to question my value and worth resulting in a struggle with esteem and identity. Read more>>

Brenda Rios

I conceived the idea of starting Studio Tails when I realized there were hardly any brands producing dog gear from recycled materials. I embarked on a search for “new” materials sourced from recycled fibers. After engaging with multiple vendors and evaluating dozens of test samples, I eventually discovered the perfect production company. Read more>>

Jason Berger

As a local skydiver I was a member of a club for 13 years. When the end of the club was obvious in my eyes it was time to start something new. I recruited my business partner Tom Neilson and began to search for a location. Read more>>

Shambi Broome

I have two companies that I founded, JMB designs, LLC and the nonprofit Webgyrlz Code. Read more>>

Jodie Wilk

In 2019 I knew it was time to retire from my beloved teaching job of sixteen years at Academy of Dance Arts in Allen, Texas. I had been praying and journaling about my next steps, having moved to east Texas a couple of years prior as an empty nester. I asked God if and how I should strike out on my own professionally. Read more>>

Brice Hancock

I got sober in 2013, and as we know, being in recovery is more then stoppi9ng substances so I was about 2 years sober, completely depressed and going through a dark night of the soul, as they say, and doing pretty intense therapy. At some point, my therapist asked me what my purpose was. At the time, I was a realtor but her question led me to question my whole identity. Read more>>

Sheratta Irby

I obtained a degree in Health information Management, and I did outreach I wasn’t sure what area I wanted to use it in but i knew I always wanted to help people and to give back so God ended up putting in the place to be a college professor for 8 years and while doing that i was introduced to Homecare by my cousin whom walked me through the process of getting started. Read more>>

Joanna De’Shay

Black Russian Label was born from a desire to dress an ever-changing body that just had a baby. Like most women, as I aged and then had children, my body changed dramatically, and I found it difficult to find clothes that honored its evolution. I had always been fashionable and dressed well, and so to me, even though my body had undergone a transformation, there would be brands out there that would still fit its newly defined curves. Read more>>

Christian Whitney

Before it was Lilikoi Project Hawaii, it was called Wahine Supper Club, and before that my friends were constantly asking me about new business ideas they were churning on…pretty much all the time. I finally decided to make things official as a birthday present to myself and one year later I am still trying to perfect ideation to execution for Lilikoi Project, a women’s organization helping women launch into side hustles and small business based on their passions. My full-time job is in business development for a large electric utility. Read more>>

Alexandra Atlanova

The seed of Fluffy Llama Daycare was planted in my mind not in a moment, but over a span of years observing gaps in the early education system. I spent countless hours observing the struggles that parents face while trying to balance work, family, and providing quality care and education for their little ones. I dreamed of a spacious, modern-designed daycare with toys from around the globe, a place that offered new teaching methods, and a park nearby for the children to walk in. Read more>>

Liz Fetchin

I’ve always loved cooking and writing about food. One of my first jobs was working as a food editor at a regional magazine, and pretty soon after I took that position, I realized that dairy was causing my debilitating stomach aches, and my husband discovered his intolerance to gluten and allergy to soy. Read more>>

Kadeem Lundy

I had wanted to start a podcast for years, and I had mulled over different ideas for the podcast based on what my interests are, what I cover in media which is mostly the entertainment industry and what I like discussing in my day to day life. I have always loved trying different restaurants and cooking and I began to say to myself “why not do a food podcast? Read more>>

Bailey McAndrew and Dillan Juul

Dillan, Daily Productions co-founder, is our lead cinematographer! He moved to the United States from South Africa in 2016. He picked up a camera with a passion for capturing memories and went on to sell prints of his work. Deciding he wanted to learn more about his craft, he enrolled in New York Film Academy where he gained a ton of experience working in studios, on sets and expanding his knowledge in all things photography and videography. Read more>>

Bryan Knoblauch

The idea all started with my father, the founder and CEO of our company, Doug Knoblauch. My dad was a union carpenter for decades before launching his own successful small construction business. Read more>>

Stevie Cruz