In March of 2020 there was a moment of widespread panic – it wasn’t just about public health, it was also economic. Would our economy survive a prolonged pandemic? A few years in the answer is clear – it did survive and it was able to because of the spirit and the resolve of our people. Hard working mom and pops working overtime to implement new revenue streams for the businesses, artists and creators finding new ways to collaborate and share their art with their fans and folks from every neighborhood in the country finding ways to adapt and carry on. We wanted to honor those stories by creating a space to share those stories and you’ll find some of the below.

Dale Stabler Elizabeth Endres

Prior to the pandemic, our main focus was visiting and reviewing fitness studios in New York City. When the pandemic hit and all businesses shut down, we had to pivot in order to suit the needs of our audience. So, we decided to take things virtually. We created an excel spreadsheet that we blasted out and had instructors input their weekly schedule of virtual workouts. Hundreds of instructors and studios listed their live workouts that were happening over IG live and zoom. We released this schedule daily to our audience to help them discover workouts and instructors. Read more>>

Daniel Oramas

Covid was interesting because as part of its disruption it forced us to scale down our shooting teams. For the sake of safety and limiting of exposure, we had to bring leaner crews of more multi-hyphenates and slow down. You can do a lot of the same work, you just need to take a little bit more time to do it simply because you have less bodies to execute. Read more>>

Matondo Kiantandu

We do almost everything electronically and virtually until it’s time for filming. Auditions, table reads, chemistry reads, meetings. It is very efficient but the downside is you miss the energy in the room when you meet new people. It’s the wave of the future. Time is so valuable and meeting with and each every person and to find you’re not interested or they’re not serious is time wasted. Read more>>

Karen Fischrupp

As a digital marketer, I feel fortunate to have grown up alongside the internet revolution and witnessed the rapid emergence of social media platforms and personal blogs in the early ’90s. Over the years it has been exciting to watch digital advertising and pay-per-click campaigns surpass traditional advertising metrics. However, the COVID-19 pandemic brought about significant changes, and like many, I had to adapt my career goals. Read more>>