In March of 2020 there was a moment of widespread panic – it wasn’t just about public health, it was also economic. Would our economy survive a prolonged pandemic? A few years in the answer is clear – it did survive and it was able to because of the spirit and the resolve of our people. Hard working mom and pops working overtime to implement new revenue streams for the businesses, artists and creators finding new ways to collaborate and share their art with their fans and folks from every neighborhood in the country finding ways to adapt and carry on. We wanted to honor those stories by creating a space to share those stories and you’ll find some of the below.

Beth James

Covid was such a wild time in my life both personally and as a business owner. My company is all about in person events. I put on an annual yoga festival in Michigan every summer, Barefoot and Free as well as lead retreats around the world. Read more>>

Katie Rowland

Covid gave me a huge opportunity to shift how I viewed and ran my business. As a pet sitter, I lost nearly all of my business the day quarantine started. I had a choice to make; let it all go or reframe once life went “back to normal.” I had a client who unintentionally aided me in making that decision. Read more>>

Evelyn Cucchiara

When Covid hit, I was forced to completely pivot. My business model is one where I go into peoples homes, provide a service, and then leave. When everything closed up, this was no longer possible. So I spent a few months creating an online DIY playroom organizing class. Read more>>

Matt Ruggles

When the pandemic first started here in the States nobody really knew how long we would be under a lockdown. I recall thinking that it could be a few weeks to a month. As we all know now it would be much longer and we all would have to adjust. It wasn’t just an adjustment for us but also our clients and vendors. Read more>>