We’ve been blown away by the examples of generosity and kindness that are at the heart of so many brands in the community. We asked some of the most giving entrepreneurs and leaders we know to tell us about how they think about the practice of donating a percentage of sales.

Mathew Dry

Charity is an ESSENTIAL part, not only in my business but my life as well. One of the things Africa will NEVER be short of is NEED. 10% of the money made by my books (THIS is Africa: True Tales of a Safari Guide Volumes I and II) goes to my favorite African wildlife charity called African Wildlife Foundation. Read more>>

Jenny Chahoud

I have a soft spot in my heart for animals that are living in abusive/harmful situations. I feel animals are so helpless and they need humans to be their voice. They can not feed themselves, support themselves, and need medical attention they don’t have access to if living on the streets. Read more>>

Ashleigh Dawson

Recycle2Riches is a nonprofit so other companies can partner up with us and donate to our cause. On top of being a nonprofit that is able to accept donations, we also partnered up with one tree planted and LA Compost to give a $1 to those nonprofits. Read more>>

Elise Barrus

I value animal sanctuaries and rescues and have great admiration for those who run them. I am friends with a few sanctuary owners and see the passion and the heartbreak that goes into running them. Read more>>

Steven White

Every season we donate a percent of sales to various charitable causes. This has always been a mission of the company since day one. J-POPS was founded as a charity after the 2011 earthquake and tsunami in Japan. Read more>>