We’ve been blown away by the examples of generosity and kindness that are at the heart of so many brands in the community. We asked some of the most giving entrepreneurs and leaders we know to tell us about how they think about the practice of donating a percentage of sales.

Rosie Shapiro

My brand, Rose Lion, was produced with the intention of lessening the environmental impact of our swimsuits. Because we strive for ethical sustainability in fashionable swimwear, we are a member of 1% for the Planet, which allows businesses and individuals to support environmental solutions. As a proud member, Rose Lion is committed to giving back a portion of our annual proceeds to this global network of organizations that work to protect our oceans and planet. Read more>>

Ben Crosson

For as long as I can remember, my wife and I have always donated a percentage of our income to our church home as a part of our faith. This was more daunting when I started my own business in 2020 but we continued to do so and sought to give additionally to other local non profits as we could. We were always taught to be generous and have been lucky enough to have this demonstrated with many friends and business owners around us. Read more>>

Jennifer Forrest

I donate a portion of each sale to Ocean Conservancy typically, but also other environmental or animal causes. It is so important for me to give back what I can to the planet. Because I find so much of my inspiration from the natural world, as well as the ways in which we as human beings have impacted it, it feels fitting to give back to our planet/my muse. Read more>>

Nicholle Overkamp

Building a financial planning practice for women and couples in a world dominated mostly by older, white men and creating something that looks different, hasn’t been easy. But it’s been fulfilling, and we’ve been able to touch thousands of lives. Building the practice over the last decade has given me so much perspective, insight, and wisdom on how to grow a company through adversity.  Read more>>

Brett Quigley

We have a collection specifically dedicated to donations to New Alternatives NYC. They are an organization that assists LGBTQ+ youth facing homelessness. They provide services and assistance for these young people to transition into stable adult lives. Read more>>

Randy Tennant

I get a lot of neglected guitars donated to me. I like to fix them up and give them away. Read more>>