We’ve been blown away by the examples of generosity and kindness that are at the heart of so many brands in the community. We asked some of the most giving entrepreneurs and leaders we know to tell us about how they think about the practice of donating a percentage of sales.

Brendan Fung

It’s incorrectly assumed by both consumers and businesses that large corporations are the only ones who can make meaningful change. And while they hold the lion’s share of wealth and ability, these are certainly not the only organizations that can work towards a better world. For Squeeze, this comes in the form of our Juice of the Month. Each month, a newly crafted cold-pressed juice is put on the menu, alongside a nonprofit partner, who receives 50% of the proceeds from sales of said juice. Read more>>

Ben Ramirez Reed

It’s important for business to give back and support communities and initiatives, whether that’s local, national, or global. I knew from the beginning that when I started my own business giving back in some way was going to be core to the business. I spent awhile searching around for the right charities and organizations to donate to, and made some donations. But I wasn’t sure if I could trust the charities to do what they said they would, or that the money was going to the right place. So I joined One Percent For The Planet. Hopefully you’re already familiar with the organization, but if you’re not it goes something like this: a business signs up with One Percent for the Planet and agrees to donate 1% of their revenue to a charity already vetted by One Percent for the Planet. Read more>>

Rebecca Burns

One of the reasons I created ISupportHBCUs was to give scholarships to underrepresented seniors going to HBCUs and to HBCU students. In addition to donations, a portion of all sales help fund scholarships. Many of us know how expensive college textbooks can be and the ISupportHBCUs Book Scholarship helps alleviate the stress. Read more>>

Danette Calhoun

Every year La Fogata Restaurants donate 25% of sales to Project Angel Heart. An organization that feeds people in need. La Fogata’s also participate in donating various gift certificates to different schools and churches in our communities. We are also donors to St. Jude Children’s Hospital. Read more>>