We’ve been blown away by the examples of generosity and kindness that are at the heart of so many brands in the community. We asked some of the most giving entrepreneurs and leaders we know to tell us about how they think about the practice of donating a percentage of sales.
Beth Frankenfield
When we started our business, my sister, Susan, and I knew we wanted to include some type of charitable component. We decided it would be really neat to focus on the needs of our local communities and support charities that are doing work where we live. To that end, we pick a new charity each year (alternating between Delaware and Virginia) and donate 5% of our sales to that charity. Read more>>
Stephen Ryan
Our hearts break when we consider all the loving animals who, through no fault of their own, await adoption in shelters. That’s why we started the Fetch The Sun Animal Shelter Sponsorship Program. Since founding in 2019, we’ve donated a portion of every single sale we’ve ever made to animal rescue organizations. Each month we select a shelter and sponsor it for that month. We also use our social media platforms and monthly podcast to bring awareness to that organization and animal rescue in general. Read more>>
Ryan Thompson
The causes we focus on revolve around military non-profits and military families nationwide. Our name derives from the original 10th Mountain Army Division formed in Vail, CO’s backyard at Camp Hale. From day one, it has been built into our organizational philosophy to give back to those women and men who serve. It can take the form of product donations, merch donations, financial contributions, in-person support, no charge to use our space, or daily discounts for the military. It’s an essential part of our overall business. Read more>>
Nadia Drake
Our business was founded on a model of personal reparations, meaning that we believe it is our responsibility as white entrepreneurs to help restore the communities from which members of our race have historically and currently oppressed and exploited. To this end, we donate a varying percentage of profits on all products to various nonprofits and community organizations. Read more>>