We’ve been blown away by the examples of generosity and kindness that are at the heart of so many brands in the community. We asked some of the most giving entrepreneurs and leaders we know to tell us about how they think about the practice of donating a percentage of sales.
Kelly Smith

On my podcast, Mindful in Minutes, I have started doing a monthly community mini where I share a 5 minute meditation and all of the ad revenue generated on that episode for the month is donated to an organization that is near and dear to my heart, or one of my listener’s heart. We support a wide range of organizations and focus on supporting women and the BIPOC community in my home of Minneapolis. Read more>>
Charles Lovejoy

We are a socially conscious family-owned and operated enterprise. Lovejoy’s gives back a percentage of profits back to organizations dedicated to supporting the unhoused in our communities. We have been averaging 5% of profits given back over the last 4 years. Read more>>
Daniel Bliley

Bigfoot Kick is a 1% for the Planet member and every sale goes to support organizations that help protect natural habitats and the animals that live in them. We focus our efforts on two main objectives: protecting endangered species along with supporting the rewilding and biodiversity of our planet. Read more>>
Jeff Pilgrim

When I started teaching I donated all income to scouts. In time my donations exceeded what they needed to run their paddling program so I started looking for other opportunities and donated to the local nature center, the boys and girls club, and most recently contributed to a boat launch at the county park where I also have taught rescue skills to staff. Read more>>
Sarah Welch

In the fall of 2019, I found an opportunity to marry my professional work (book editing) with one of my passions: animal rescue by creating and selling a book, AUSTIN BROWN DOGS: THE SHELTER DOGS WHO RESCUE US, designed to celebrate rescue dogs while supporting local rescue organizations. Here’s the story: Read more>>
Abby Harr

One of my goals with starting my business is that I wanted a way to give back to the community, particularly animal rescue and shelters. I adopted both my dog and cat from shelters. Each month I choose a charity to donate a portion of my sales to. I’ve done everything from the shelter I adopted my dog from, to a local food pantry that also provides pet food to those in need, to a rescue farm that rehabilitates special needs animals. I also like to purchase products from other small businesses who donate to charities as well, so in a way, when someone buys a Pupnic Basket, they’re donating twice! Read more>>
Amy Ahlstrom

For years, I had a “ten percent rule”: every time I sold a piece of art, I would take a minimum of ten percent of that sale and put it towards buying art from another local artist. I strongly believe in supporting my local art community, and that includes buying art. I was able to do this because I had a second full-time job in addition to my art career. I also donated art to lots of non-profit auctions. More recently, with the additional support of my partner, I have a “twenty percent rule” in which I donate twenty percent of my art sales proceeds to local arts organizations and to causes that I support. I also do “pop-up” small fundraisers on Instagram and Facebook; Read more>>