We’ve been blown away by the examples of generosity and kindness that are at the heart of so many brands in the community. We asked some of the most giving entrepreneurs and leaders we know to tell us about how they think about the practice of donating a percentage of sales.

Brooke Icenberger

I have always had a passion for caring for and helping children, especially after serving on two mission trips in Haiti and spending time with the kids in the orphanages in 2018. After started my business, I wanted to find a way that I could help give back to children in need right here in our own cities. I reached out to a friend and mentor with a foster and adopt outreach for our local church and she recommended Arrow Child and Family Ministries. Read more>>

Lily Raven

My jewelry line, Corvo Jewelry, donates a percentage of every single sale to a charitable cause. The charity is often chosen on a monthly basis and rotates throughout the year, however, during prominent social movements we dedicate many months to the same cause. Our PRIDE collection is a year-round collection that showcases the symbols within the LGBTQIA+ community and each sale from that collection goes toward The Trevor Project. Read more>>

Shawna Allard

I support Women’s Empowerment through my book sales and with a percentage of my profit I am especially interested in helping impoverished Women begin businesses so they can support their families. Read more>>

Angela Zirkle

My “why” has always been about community and how I can better serve those around me. I am a proud cat mom of two and wanted to support a local organization that was near and dear to my heart. I decided to combine my love of fashion and cats by creating a one-of-a-kind social media feature. Every “Caturday” I styled a cat-themed flat lay outfit and donated 10% of sales from each item to an up-and-coming cat cafe. I am incredibly thankful for a community of fashion-loving cat enthusiasts who continually support my small business. Read more>>