We’ve been blown away by the examples of generosity and kindness that are at the heart of so many brands in the community. We asked some of the most giving entrepreneurs and leaders we know to tell us about how they think about the practice of donating a percentage of sales.

Amanda Pope

I believe it is important to give back to the community. One organization that is close to my heart is Kids Boost, This organization empowers and encourages children to give back to their community through acts of service, fundraising and other creative outlets. Each child is charged with creating their own philanthropic design and given $100 in start-up funding for a charity they love. Read more>>

Sonal Kanodia

I am proud to say that my business is a cause-driven business. My initiative RAISE A ROOF in partnership with Sangita Ministry offers us a chance to fulfill the dream of a home for the poor widows and orphans in Southern India. I donate every time I sell a house on my client’s behalf to build a house for a destitute widow in Sothern India and they love being a part of it. This small charitable effort brings hope and shelter to the lives of these widows and orphans one hut at a time. My goal is to get more real estate professionals to join this cause. Read more>>

Sienna Trapp Bowie

At the start of the pandemic we took some time to think deeply about our actions both as a company and as individuals. We felt like it was an important moment to consider ways we could engage with the world in new ways. There was a powerful article by Arundhati Roy, an Indian author, written around this time that encouraged us all to see the crisis as a ‘portal’ one to step through and in doing so, change everything. As a business we recognized that we had access to two types of currency, one was financial and one was social. Read more>>

Melissa Martinelli

Over the next three months, we will launch a new flavor — Blueberry Lemonade– of our sustainable sparkling functional beverages. We are truly making (blueberry) lemonade out of lemons by donating all sale proceeds to WRRAP (Women’s Reproductive Rights Assistance Project). Read more>>