We’ve been blown away by the examples of generosity and kindness that are at the heart of so many brands in the community. We asked some of the most giving entrepreneurs and leaders we know to tell us about how they think about the practice of donating a percentage of sales.

Heather Lambert

A few months throughout the year, I do donate a percentage of sales to an organization called the Helene Foundation. This foundation is local to the Raleigh area and helps mothers who are going through cancer treatments. They are able to help with groceries, gas, daycare expenses up to a certain amount for approximately six months. Read more>>

Yijia Lei

During my school years, we organized commercial charity events in collaboration with various non-profit organizations. One such event was the Angel Capital Entrepreneurship Practices, where the challenge was to achieve a certain amount of revenue in a short period and donate a portion of the income to local non-profits. I’ve always had a business dream, which is to create commercial value with my professional knowledge and to distribute this value to help different groups as much as possible. From drafting a business plan to achieving profitability, my business partner and I spent a full two weeks. Read more>>

Brandon Vu

As a rock climber that owns a upcycled climbing rope micro-business, I donate 5% of my sales directly to Access Fund (Although, I haven’t donated yet since we are still very new, but I plan to by the end of Q1 2025!), an organization dedicated to protecting America’s premiere climbing destinations & advocate for the conservation of our beautiful landscapes. Read more>>