We’ve been blown away by the examples of generosity and kindness that are at the heart of so many brands in the community. We asked some of the most giving entrepreneurs and leaders we know to tell us about how they think about the practice of donating a percentage of sales.

Bryson Davis-johnson

At Ajani Sportswear, we believe that business isn’t just about profits—it’s about purpose. This past spring, we partnered with The Hot Room Yoga to create something bigger than just apparel or classes; we built a movement. Over three months, we hosted donation-based yoga sessions, dropped a limited capsule collection, and threw a networking mixer that brought people together in ways that matter. A percentage of the capsule collection sales went toward training BIPOC individuals to become certified yoga instructors, raising $3,000 in the process. Read more>>

Jennapple

Well , actually , I am starting my own non-profit to raise money for orphans of domestic violence. We are hoping to launch in May and start raising scholarship money for my “little apples” Read more>>

Leah Turney

Yes! I donate all profits from my print shop to nature and wildlife conservation charities. I do this because my photography focuses on the beauty of people in nature and I want to do all I can to preserve our natural world and it’s beauty. Read more>>