We’ve been blown away by the examples of generosity and kindness that are at the heart of so many brands in the community. We asked some of the most giving entrepreneurs and leaders we know to tell us about how they think about the practice of donating a percentage of sales.

Georgette Ayaz

Yes, I donate a percentage of my sales to animal charities that focus on helping homeless, abused, or injured animals. The decision to support this cause stems from my deep compassion for animals and my desire to see them live healthy, safe, and loved lives. Animals suffering around the world—whether due to neglect, abuse, or lack of resources—breaks my heart. From stray dogs wandering without shelter to injured wildlife unable to fend for themselves, every animal deserves a second chance. By contributing to organizations that provide food, medical care, and safe homes, I feel like I’m helping make the world a better place, one paw at a time. Read more>>

Alejandra Avila

PartyAnimal donates 10% of net profits from each sale directly to rescue focused charities. At the heart of PartyAnimal is a deep-rooted commitment to making a difference in the lives of dogs in need. As rescue dog parents ourselves, we understand the joy and love these animals bring into our lives. We also recognize the challenges faced by countless dogs still waiting for their forever homes. Read more>>

Taihjeem Denney

I recently started to donate 10% of my sales to various organizations following the 2024 election. I choose a different organization each week, usually one that I feel serves marginalized groups. So far I’ve donated to Planned Parenthood, Jasmyn, and the ACLU. Read more>>