Doing things your way is one of the best parts of being your own boss and when done right seems to be highly correlated with outsized success. So, we wanted to gather real-world examples to shed more light on how the best artists, entrepreneurs and leaders differentiate themselves from others in their respective industries.

Shelly Danz

I think that producing our shows is about a lot more than bringing together vendors and the people who may hire them. When we talk about important life cycle events – a wedding, a bar or bat mitzvah – these are the events that families remember forever. So I take great care to make the planning of those experiences special, too. Read more>>

Henry Bell

Beyond writing all star resumes and LinkedIn profiles I also provide post-delivery career coaching support. I stick around after the deal is done and the money is made because I understand that job seekers are on a journey and I want to help them every step of the way. From the initial job search, interview process and eventually signing on the dotted line. I stand on my work and make sure my clients get what they paid for – netting real results and securing life changing opporutntiies. Read more>>

Sarah Alverio

In the film industry as of 2022, there are only 23% of women that comprise the industry as a whole. As a female filmmaker, I want to change that percentage. I want young women to know that you can sustain yourself and make your dreams come true with just one thing – a camera. Read more>>

Haus of Shiéc. stands apart from other brands by being a sustainable slow fashion brand, We combat the societal norm of fast fashion which equates to slave labor by acknowledging and emphasizing the energy that is sewn into each handmade garment and transferred into the world. Read more>>

Taquan Shaheed

Many individuals in my field of business only focuses on the fitness aspect of it… very few focus on the proper nutrition aspect of it…. but nobody combines the fitness, nutrition and the mentality aspect all together! Through my training I offer a lot of different mental exercises that will challenge a person. When you challenge a person’s mentality you force them to actually think about what they are doing. Read more>>

Joe & Rose Duemig

When we created our company in 2017, we were working to bridge a gap in communication in the campground and RV resort industry. We wanted to bring technology in an affordable and applicable platform to enhance the guest experience in an innovative way. It was commonplace in many outdoor hospitality venues to rely on multiple handouts, Read more>>

Alysha Whitfield

Alysha Whitfield provides a high-touch Custom Jewelry Design Experience for her clients. Within this experience, she provides a unique Try At Home Service. This signature service is a desirable offering to view a model (replica) of the custom jewelry, in-person, before the final piece is created. Read more>>

Kristina Peck

We love feeling exclusive-who wouldn’t? We have designed an innovative process with KP Marketing that is unlike anything in our industry. A process that helps us better understand you and your business as a whole. During our intake process, we have developed a “Lookbook” for our clients. After paying your deposit and signing an NDA, we get right to work! We create an entire E-Book full of designs and strategies to give you a glimpse of what your brand could like if you continue to move forward with us. Read more>>

Dave Vanz

I like to think that I do everything different from the industry standard. To do what everyone else is doing is quite boring and leads you to a place where you look and sound like everyone else – asking me to execute or produce in those type of situations you won’t get the full me. Give me the freedom to come up with something unique, and authentic, my creativity and passion ignite. Read more>>

Brittany Matz

In the photography world “most” family photographers offer full 1 hour or more sessions along with a limited number of photos your receive after your session. I believe all family sessions should be mini sessions, because I have learned from experience that children don’t last over 15 minutes and likewise parents don’t want to be there longer than they have to. My biggest point of success is offering these very family friendly sessions at a reasonable cost. Read more>>

Kali Haug

I just like to bring the ingredient of fun into my work! I believe that intentionally putting goodness into what you are creating reverberates to the consumer. Everything is energy and food is no different. I like to listen to uplifting music or mantra during the cooking process. I hold a space of gratitude for the abundance of food we are able to have. Read more>>

Aaron Kleinmeyer

When Kelsie and I started The Brim we did not set out to shake the wedding industry. In fact, we didn’t even realize we were starting a wedding venue. From the beginning we said, “Let’s build a space that would help strengthen marriage.” Most venues care a whole lot about the wedding. Very few care about the marriage. Read more>>

Kip & Tessie Wilmot

We love to create work opportunities where military veterans and civilians can work together, learn from each other and network in the film community. We launched the FairWinds Film Festival, a festival designed for veterans. This festival encourages filmmakers, directors, producers, editors and writers to include military veteran in front of or behind the camera on a film. Read more>>

Catalina Garcia Garcia

Have the opportunity to control the whole process gives us a big differentiator. We can proudly tell our community there is not wrong choice between: shredded beef, roasted pork, buffalo chicken, vegan (chick peas) and mozzarella cheese. Read more>>

Michelle Ford

I offer both residential and commercial design services. As a commercial designer I work with companies needing full design services for commercial remodels and new builds. This may be for a medical or dental office, a small or large corporate office or a multi-family property. Read more>>

Alicia Bittan

We’re constantly searching for new and emerging brands and designers, to curate our favorite styles from their collections and bring together a curated selection of beachwear from 100+ brands from all over the world, all to one place we like to call #BikiniHeaven. We see ourselves as that one-stop-shop for all our customers beach-fashion needs. Read more>>

Christy Miller

My bakery is not your standard bakery. I set out on a challenge to start a bakery that created traditional bakery items in a not so traditional way. We don’t use sugar, flour or inflammatory oils in anything we make. We are able to satisfy your sweet tooth while not impacting your blood sugar. We give you flour like textures without the use of gluten or the carbs in traditional flour. We use high amounts of ‘good fats” to create delicious and satisfying desserts. Read more>>

Amy Pierquet

I only recently came to a realization that I am different than many other website designers in my industry. First, I am Google certified. I took courses to learn SEO straight from Google. I haven’t found a lot of other companies that have said this. Read more>>

 Jill Forbes

Our employees are the most important thing that we do. They are the spokespeople for our brand. Our leadership team decided, even before we opened the doors of our axe throwing lounge, that we would treat our people inside better than those who walk through the door. We wanted them to know they were important and like family. Because if the face of your company isn’t happy, your customers won’t come back. Read more>>

Brent “Shine” Johnson

The fitness industry is filled with filters and photoshopped images of the perfect physique. However, at Apollo Breed Fitness we want people to find pride in natural physiques and the work it takes to develop a natural physique. Although we work with some enhanced individuals our primary focus is on natural physiques. It is gratifying to work with natural athletes and I am proud to be a natural athlete. Read more>>

Brett Snider

SparrowHawk Engraving LLC is based in Brevard County FL. It’s a home-based business which is what really separates me from my competition. What I find in this field of work is that typically people like getting gifts custom engraved. This personalizes a gift, making it more heartfelt. The issue most people run into is time and the lack of it. Read more>>

Peter Rushford

We needed packaging that was as good for the planet as the product was for our taste buds and our bodies. We started researching packaging options, presentation formats, and sampling materials while imagining different ways the brand could repay Mother Nature for all the rich outdoor experiences she gifts us every single day. Read more>>

Michael Sherman

I try to think out of the box for my clients to differenciate them from their competition. Alot of businesses use social media for sales. It should be used for brand awareness. Read more>>

Chincia Kenner

Yes, I’m a record label executive and music artist who treats the music industry like a business. I concentrate on allowing myself and encouraging music artist to utilize all of the various skillsets which they have learned that are considered to be a valuable asset to the music. industry. Read more>>

Jolie Kristine Budau

I believe in treating the client as a whole person, not just facial epidermis. Complimentary consultations lead to time well spent in conversation. Each new client receives a half an hour visitation with me, before I ever touch them. In this industry it is incredibly crucial to do an extensive health history. There is so much insight that comes from our time together. When my consultations come to a close, I feel as though I have every bit of information to achieve greatness for a client. Read more>>