Doing things your way is one of the best parts of being your own boss and when done right seems to be highly correlated with outsized success. So, we wanted to gather real-world examples to shed more light on how the best artists, entrepreneurs and leaders differentiate themselves from others in their respective industries.

Catherine Wetenkamp

One of the ways we diverge from the industry standard is in how deeply we invest in the whole yoga teacher—not just their ability to lead a class, but their evolution as embodied leaders in their communities. While many yoga teacher trainings focus primarily on technique or curriculum delivery, we go above and beyond to ensure that our students receive mentorship, personalized support, and post-graduate opportunities that set them up for long-term success. Read more>>

Teresa Wilkins

One of the biggest ways we differ from the traditional design model is how deeply involved we are in our clients’ lives throughout the process. We work with high-end clients, yes—but more than that, we really try to understand who they are and how they want to live. It’s not just about creating a beautiful space—it’s about curating an environment that supports their lifestyle, down to the smallest detail. Read more>>

Giles Bailey

With SMM Dealfinder, we have created away to do mass email outreach with something called hyper-personalization. This is where we take standard email copy, and use AI to fully personalize each email sent out based on the recipients instagram and linkedin posts and activity. This has resulted in a 500% increase in response rates over non-personalized copy, and much warmer responses leading to more closed deals. Read more>>

Amanda Plavan

My goal when my clients visit my private tattoo suite, beyond creating a piece of artwork that they with cherish forever, is making sure they each feel safe, comfortable, and heard. Tattooing is teamwork, and open communication is essential for collaboration. Creating an energetic environment that is calm, positive, and welcoming encourages my clients to feel comfortable and able to express themselves. Read more>>