Doing things your way is one of the best parts of being your own boss and when done right seems to be highly correlated with outsized success. So, we wanted to gather real-world examples to shed more light on how the best artists, entrepreneurs and leaders differentiate themselves from others in their respective industries.

Chelsey Moore

In the world of branding, you often hear the phrase, “Your brand isn’t for you, it’s for your customer.” But I take a different approach. I work primarily with small business owners who value self-expression above anything else. Read more>>

Claudia Torres

Green cleaning is our specialty, that’s how we’re breaking the mold of traditional cleaning services. We’re proud to say that we are Organica Green Clean, a residential and commercial cleaning service in Tucson, Arizona. Read more>>

Evelyn Daly

What sets us apart is that our focus is on all forms of tattooing, whether it’s cosmetic like permanent makeup and paramedical tattooing, or traditional like body art. Read more>>

Lucy Dixon

I’m really proud of how House of Lemon operates differently from other live music and event consultancies. Even though I’ve had chances to expand and grow the business, I’ve chosen to keep it boutique and manageable. Read more>>

Dawn Brown

I am in the business of Coaching & Speaking. I do this through writing, teaching, small group and 1:1 coaching. In the coaching industry the focus is quite often getting people to hit a certain goal. Read more>>

George Wilson

Yes, absolutely. In business today, going against the flow is what gets you noticed. This is especially true for creatives/artists. It puts you into a niche market. That is a good thing in my book. Read more>>

Lili Tanner

Every piece I make is hand-sculpted with its perfect imperfections. So even though rings might be in the same style, like the Ezra e.g., they are all individually different from each other. Read more>>

D’Antre Cole

At Galaxy Gleam Media, our mission is deeply rooted in fostering authenticity, self-awareness, and impactful storytelling and marketing for brands + building apps for their company. Read more>>

Fiji McAl;ine

I feel really lucky in my work with doyogawithme.com because we started with a vision and a purpose instead of a business and a product. Read more>>

Ian Hatton

The leadership development industry that I work in consists primarily of people who do coaching and people who do training. Now I believe in both of those, but what I do differently is to start with the concept of transformation. Read more>>

Farah Neo

I would say something that The Neo Brand does differently from the industry is we don’t really follow too many trends. The belief of our brand is Individuality and promoting being yourself to the fullest. Read more>>

Melanie Gluck

As a curvy mid size latina I could never fit into “standard swim” let alone shop from one size model. Hanakini has aimed to do just the opposite, using our specialty curve fabric sourced from recycled materials and designing each style with non dig seamless hems. Read more>>

Greg Hegger

We believe there are MANY everyday products that can be designed to be more efficient – some might even call these boring products! At Fox Fold, we’re changing a product that hasn’t changed in over 100 years: toilet paper. And we’re starting in hotels. Read more>>

Iris Grimm

I present the Dog-Gone Leadership program where we blend the wisdom of dog leadership with practical business insights to create more effective, successful, and harmonious workplaces. Read more>>

ANGELA TRIVINO

I have an artistic approach to creative direction, generating narratives that create emotional connections with the audience. My years of experience in the entertainment industry as a costume designer taught me the power of visual storytelling and cultivated in me a deep and analytic eye for fashion, culture and trends. Read more>>

Elaine Michell

My qualification in counselling and psychotherapy has assisted in my approach to the business coaching industry, especially for creatives, to be vastly different from the industry standard. Read more>>

Kerry Clarkson-Valdivia

The fashion (and food) industry standard is based on optimizing costs through mass produced or machine made items, or through manufacturing in lower cost regions. Read more>>